This document discusses the target audience for a media product about indie music magazines. It aims the audience at people ages 15-21, as most existing indie magazine images target young teens. Although wanting initially to target both males and females, the bright colors and use of pink suggest the product looks more aimed at females. A profile of a typical indie person notes their individualistic approach to life and association with bright, colorful clothing in a "look," along with interests like gaming, TV shows, socializing and skating.
2. Age
By creating a mood board and looking at existing
Indie music magazine pieces, I found that most
of the images were of young teens to old teens
so I decided to make the audience of my media
products people in that age category. I didn’t
want to aim for a small age range neither a very
large age range so I particularly aimed it for
people between the ages of 15-21. I thought that
this was appropriate due to the models I wanted
to use as well as the props, face paints and
colour- bright colours normally attract a younger
age range.
3. Gender
Initially, I didn’t want to aim for a certain gender. I
wanted to use a variety of images and colours to
target both females and males. However, when
creating it, I found that it looked more as if it was
aimed at females.
On the double page spread, I used pink for the main
colour. Although it’s stereotypical to say that this
would make it more for girls, due to the photos as
well, it does look more girly.
Overall, I didn’t want to aim for only females but
think that it looks more like a girl magazine so I
carried on aiming it for girls in the end.
4. Audience Profile
In addition to my target audience evaluation, I’m
doing a profile on typical Indie people.
It’s more difficult to categorize Indie people than
other genres as Indie doesn’t involve the
clothes you wear or the music you listen to. It’s
the way you approach life with the attitude to be
different than other people (individual) rather
than ‘mainstream’. However, there is a ‘look’
that people associate with the Indie genre, so
when a typical person was shopping, they might
buy things such as: bright coloured clothing, tie
dye, baggy jumpers etc.
As most teenagers do like, gaming, TV shows,
socializing, riding, skating are all interests.
TV, films, music, magazines and websites are
all things that people that follow the Indie
lifestyle would like.
