Shelda Eason

Greater New York City Area, NY United States

UX Designer at BrightLine

Design

Shelda Eason is committed to designing interactive ad units in the smart TV space. As the UX Designer for Brightline TV, Eason creates wireframes and user-interfaces, resulting in top-performing advertising experiences available on Connected TV and over-the-top (OTT) devices such as Roku, Amazon Fire, and Apple TV. Prior to joining Brightline TV, Eason worked as a freelance consultant collaborating on design projects. Her UX strategy involves balancing the requirements of the stakeholders while discovering the needs of the user on multi-digital platforms.