Social Media and Sustainable Business have a lot in common. This presentation goes over the latest trends in social media, then looks at the many applications in the areas of operations, marketing and finance through the lens of Social Media.
3. ROAD MAP
I. INTERNET TRENDS
II. APPLICATIONS
I. OPERATIONS
II. MARKETING
III. FINANCE
III. WHAT’S NEXT?
IV. QUESTIONS
HOW THE INTERNET IS THE
ULTIMATE SUSTAINABILITY
TECHNOLOGY
5. INFORMATION AGE
THE INDUSTRIAL AGE
FILLED THE WORLD
WITH STUFF
THE INFORMATION AGE
IS FILLING OUR WORLD
WITH INFORMATION.
CHEAP, ACCESSIBLE,
ABUNDANT
POTENTIAL LIMITLESS
GROWTH
7. CLOSING THE DIGITAL DIVIDE
INTERNET TO REACH
2 BILLION USERS THIS
YEAR, REPRESENTING
30% OF GLOBAL
POPULATION
70% OF DEVELOPED
COUNTRIES
21% OF DEVELOPING
COUNTRIES
SOURCE: http://mashable.com/2010/10/19/internet-2-billion/
9. FACEBOOK:
GLOBAL CITIZENSHIP
500,000,000 ACTIVE USERS
700,000 NEW USERS DAILY!
70% OUTSIDE THE US
380,000 LIKES / MINUTES
ACCOUNTS FOR 25% OF ALL
USA PAGE VIEWS
10. YOUTUBE:
YOU ARE THE MEDIA
35 HOURS UPLOADED
EVERY MINUTE!
HUNDREDS OF THE MOST
POPULAR USERS MAKE 6
FIGURES A YEAR
LADY GAGA AND EMINEM
SURPASS 1 BILLION HITS
11. TWITTER:
THE PULSE OF THE PLANET
NEW RECORD SET AT NEW
YEAR 2011: 6,939 TWEETS/
SECOND
40% USA
60% INTERNATIONAL
IN THE USA, 87%
AWARENESS, YET ONLY
7% USE IT
SENTIMENT ANALYSIS
PROVEN AS ACCURATE AS
EXIT POLLS
13. BORN INTO THIS WORLD
92% OF U.S. TODDLERS
HAVE AN ONLINE
PRESENCE
THE VAST MAJORITY OF
CHILDREN TODAY WILL
HAVE ONLINE
PRESENCE BY THE TIME
THEY ARE TWO YEARS
OLD — A PRESENCE
THAT WILL CONTINUE
TO BUILD THROUGHOUT
THEIR WHOLE LIVES.
19. REAL TIME LOGISTICS
ONLINE SHOPPING
INCREASING AS SHIPPING
LOGISTICS ARE REFINED
UPS BANNED LEFT TURNS
FOR GAS SAVINGS AFTER
IN-DEPTH STUDY
LOCAL FOOD SOURCING
26. CORPORATE SOCIAL
RESPONSIBILITY
EXPECTATION TO
COMMUNICATE SOCIAL &
ENVIRONMENTAL WORK
THROUGH MARKETING
YEARLY REPORTS
MOVING TO DAILY
COMMUNICATION
HIGHER LEVELS OF
ACCOUNTABILITY
BECAUSE OF RADICAL
TRANSPARENCY
27. DATA VISUALIZATION
CUSTOMERS WILLING TO
SHARE MORE PERSONAL
INFO
COMPANIES WILLING TO
SHARE DATA THROUGH
API’S.
WEALTH OF ACCESS TO
DATA
KEY COMPANIES: COOL INFO
GRAPHICS, INFORMATION
IS BEAUTIFUL,
28. SOCIAL MEDIA POLICY
DEVELOP A “LIVING
DOCUMENT” OF BEST-
PRACTICES AND
STRATEGY FOR
DEALING WITH
PROBLEM ISSUES
DATABASE OF SOCIAL
MEDIA POLICIES:
HTTP://
SOCIALMEDIAGOVERNANCE.COM
32. THE LONG TAIL
THE LONG TAIL OF AN
EXPONENTIAL GRAPH
LOTS OF SMALL
MARKETS COMBINED
ARE BIGGER THAN
POPULAR MARKETS
EXAMPLE: LOTS OF
SMALL BLOGS MAKE
AS STRONG AS A VOICE
AS MAJOR MEDIA
33. FREEMIUM
OFFER A ROBUST FREE
PRODUCT WITH AN
UPSELL OPPORTUNITY
FOR POWER USERS
BUILDS A LARGE,
STABLE CUSTOMER
BASE
SOCIAL GOOD FOR THE
LOW INCOME
KEY COMPANIES:
37SIGNALS, GOOGLE,
FACEBOOK
34. WIKILEAKS
TECHNOLOGY SUPPORTS
LEAKS
FEAR OF EXPOSURE
DRIVES MORE ETHICAL
BEHAVIOR
FINANCIAL MODELS MUST
ADJUST TO FULL COST
ACCOUNTING
EFFECTS BUSINESS, BUT
ALSO GOVERNMENT
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