Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, Joey Shepp will lead you through world-changing trends, new-paradigm principles and real-world applications in leveraging social media for your sustainable enterprise. Go beyond marketing in applying social media to all areas of your business. Gain practical digital business skills to drive sales, cut costs, engage customers and reduce your carbon footprint.

1. SOCIAL MEDIA FOR
SUSTAINABLE ENTERPRISE
HOW SOCIAL MEDIA IS THE TIPPING POINT FOR
SUSTAINABLE BUSINESS

2. PRESENTED AT
SUSTAINABLE ENTERPRISE CONFERENCE
MAY 13TH, 2011

3. PRESENTER
JOEYSHEPP.COM
GREENMBA PROGRAM
DIRECTOR AT DOMINICAN
UNIVERSITY OF CALIFORNIA
FOUNDER AND PRINCIPAL AT
EARTHSITE.NET, NEW MEDIA
FOR SUSTAINABLE BRANDS

4. ROAD MAP
I. INTERNET TRENDS
II. THE DIGITAL BUSINESS
I. OPERATIONS
II. MARKETING
III. FINANCE
III. WHAT’S NEXT?
IV. QUESTIONS
“SOCIAL MEDIA IS THE
TIPPING POINT FOR
SUSTAINABLE ENTERPRISE”

5. INTERNET EVERYWHERE
UBIQUITOUS, PERVASIVE

6. INFORMATION AGE
THE INDUSTRIAL AGE
FILLED THE WORLD
WITH STUFF
THE INFORMATION AGE
IS FILLING OUR WORLD
WITH INFORMATION.
CHEAP, ACCESSIBLE,
ABUNDANT
POTENTIAL LIMITLESS
GROWTH

7. DISRUPTIVE TECHNOLOGY
FREE
MOBILE
DECENTRALIZED
REAL-TIME
HYPER-LOCAL

8. CLOSING THE DIGITAL DIVIDE
INTERNET TO REACH
2 BILLION USERS THIS
YEAR, REPRESENTING
30% OF GLOBAL
POPULATION
70% OF DEVELOPED
COUNTRIES
21% OF DEVELOPING
COUNTRIES
SOURCE: http://mashable.com/2010/10/19/internet-2-billion/

9. MOORE’S LAW
SPEED OF
COMPUTERS
DOUBLES
EVERY TWO
YEARS
“SINGULARITY”
COMING…
COMPUTERS
TRANSCEND
BIOLOGY
~RAY
KURZWEIL

10. FACEBOOK:
GLOBAL CITIZENSHIP
500,000,000 ACTIVE USERS
700,000 NEW USERS DAILY!
70% OUTSIDE THE US
380,000 LIKES / MINUTES
ACCOUNTS FOR 25% OF ALL
USA PAGE VIEWS

11. YOUTUBE:
YOU ARE THE MEDIA
35 HOURS UPLOADED
EVERY MINUTE!
HUNDREDS OF THE MOST
POPULAR USERS MAKE 6
FIGURES A YEAR
LADY GAGA AND EMINEM
SURPASS 1 BILLION HITS

12. TWITTER:
THE PULSE OF THE PLANET
NEW RECORD SET AT NEW
YEAR 2011: 6,939 TWEETS/
SECOND
40% USA
60% INTERNATIONAL
IN THE USA, 87%
AWARENESS, YET ONLY
7% USE IT
SENTIMENT ANALYSIS
PROVEN AS ACCURATE AS
EXIT POLLS

13. 3,339 TEXTS PER MONTH
AVERAGE US TEENAGER

14. BORN INTO THIS WORLD
92% OF U.S. TODDLERS
HAVE AN ONLINE
PRESENCE
THE VAST MAJORITY OF
CHILDREN TODAY WILL
HAVE ONLINE
PRESENCE BY THE TIME
THEY ARE TWO YEARS
OLD — A PRESENCE
THAT WILL CONTINUE
TO BUILD THROUGHOUT
THEIR WHOLE LIVES.

15. THE DIGITAL BUSINESS
SOCIAL MEDIA IS MORE THAN MARKETING

16. OPERATIONS
WORKING IN THE CLOUD

17. CLOUD STORAGE
ABUNDANT ONLINE
STORAGE MEANS
CHEAP END-USER
DEVICES
BENEFITS INCLUDE
AFFORDABLE,
ACCESSIBLE,
COLLABORATIVE,
RELIABLE

18. VIDEO CONFERENCING / VOIP
INCREASING
BANDWIDTH
DRIVEN BY COST OF
TRANSPORTATION
NOT A REPLACEMENT
FOR PHONE, BUT IN
ADDITION
JOEY’S PICKS: SKYPE,
GOOGLE VOICE, VISUAL
VOICEMAIL, FACETIME

19. LOGISTICS AND PACKAGING
ONLINE SHOPPING
INCREASING AS SHIPPING
LOGISTICS ARE REFINED
UPS BANNED LEFT TURNS
FOR GAS SAVINGS AFTER
IN-DEPTH STUDY
PACKAGING REDESIGN
JOEY’S PICKS:
AMAZON PRIME.

22. PAPERLESS
AMAZON.COM NOW
SELLS MORE DIGITAL
BOOKS THAN PHYSICAL
BOOKS.
JOEY’S PICKS: FUJUTSU
SCANSCAP SCANNER,
DROPBOX, EVERNOTE,
MYFAX

23. MOBILITY
INCREASED WIRELESS
ACCESS, CHEAPER
MOBILE DEVICES
GPS ALLOWS
LOCALIZED DATA
2014: MOBILE
OVERTAKES DESKTOP
JOEY’S PICKS: IPHONE,
IPAD, MI-FI HOTSPOT

35. CROWD SOURCING
PRODUCT DESIGN
CUSTOMER SUPPORT
MARKET RESEARCH
(SENTIMENT ANALYSIS)
JOEY’S PICKS: FACEBOOK
QUESTIONS, TWITTER,
GOOGLE FORMS

36. MARKETING
CUSTOMER COMMUNITIES

37. RADICAL TRANSPARENCY
MANY TO MANY
COMMUNICATIONS
ACCELERATES SHARING
PEOPLE TRUST THEIR
PEERS
BRANDS NO LONGER
CONTROL THE MESSAGE
JOEY’S PICK: TWITTER,
FACEBOOK, GOOGLE
ALERTS

38. CUSTOMER COMMUNITY
NO LONGER
“CONSUMERS”
COMMUNITY MANAGER
ABOUT ENGAGEMENT
ACKNOWLEDGED
POWER DYNAMIC
CUSTOMER
STAKEHOLDER
JOEY’S PICKS:
FACEBOOK PAGE

39. CORPORATE SOCIAL
RESPONSIBILITY
EXPECTATION TO
COMMUNICATE SOCIAL &
ENVIRONMENTAL WORK
THROUGH MARKETING
YEARLY REPORTS MOVING
TO DAILY COMMUNICATION
HIGHER LEVELS OF
ACCOUNTABILITY BECAUSE
OF RADICAL
TRANSPARENCY
JOEY’S PICK: BLOGGING
WITH WORDPRESS OR
TUMBLR

40. SOCIAL MEDIA POLICY
DEVELOP A “LIVING
DOCUMENT” OF BEST-
PRACTICES AND
STRATEGY FOR
DEALING WITH
PROBLEM ISSUES
JOEY’S PICK:
DATABASE OF SOCIAL
MEDIA POLICIES:
HTTP://
SOCIALMEDIAGOVERNANCE.COM

41. DATA VISUALIZATION
CUSTOMERS WILLING TO
SHARE MORE PERSONAL
INFO
COMPANIES WILLING TO
SHARE DATA THROUGH
API’S.
WEALTH OF ACCESS TO
DATA
JOEY’S PICKS: COOL INFO
GRAPHICS, INFORMATION
IS BEAUTIFUL, SEARCH
“INFOGRAPHIC”

49. FINANCE
ACCOUNTING FOR EVERYTHING

50. MICRO-FINANCE
MICROLOANS FOR
STARTUP CAPITAL
HIGH REPAYMENT RATE
FOR LOANS
ALTERNATIVES TO VC
FINANCING
JOEY’S PICKS: KIVA,
KICKSTARTER,
CROWDRISE

51. GROUP BUYING
CONSUMERS BAND
TOGETHER FOR DEEP
DISCOUNTS
BUSINESSES GET
COMMITTED VOLUME +
MARKETING BUZZ
JOEY’S PICKS:
GROUPON, SOCIAL
LIVING

52. THE LONG TAIL
THE LONG TAIL OF AN
EXPONENTIAL GRAPH
LOTS OF SMALL MARKETS
COMBINED ARE BIGGER
THAN POPULAR MARKETS
EXAMPLE: LOTS OF SMALL
BLOGS MAKE AS STRONG
AS A VOICE AS MAJOR
MEDIA
JOEY’S PICKS:

53. FREEMIUM
OFFER A ROBUST FREE
PRODUCT WITH AN
UPSELL OPPORTUNITY
FOR POWER USERS
BUILDS A LARGE,
STABLE CUSTOMER
BASE
JOEY’S PICKS: GOOGLE
APPS, FACEBOOK PAGE,
37SIGNALS, SKYPE,
FREE CONFERENCE
CALL

54. WIKILEAKS
TECHNOLOGY SUPPORTS
LEAKS
FEAR OF EXPOSURE DRIVES
MORE ETHICAL BEHAVIOR
FINANCIAL MODELS MUST
ADJUST TO FULL COST
ACCOUNTING
JOEY’S PICKS: OPEN LEAKS,
MAINSTREAM MEDIA LEAK
SITES

55. WHERE ARE WE GOING?
INFORMATION AND CREATIVITY REMAIN

56. SUSTAINABLE MEDIA PRINCIPLES
SUMMARY
DEMOCRATIC
TRANSPARENCY
DECENTRALIZED
LOCALIZED
LESS PAPER
LESS TRAVEL
CAN BE CLEAN AND
RENEWABLE

57. NEW ECONOMY: SOCIAL CAPITAL
EDUCATION
CREATIVITY
COMMUNITY
STRATEGY
IDEAS
FUTURES
SCALEABLE

58. STAY HUMAN
IT’S ABOUT PEOPLE TO PEOPLE TIES

59. MORE INFO
WWW.JOEYSHEPP.COM

60. TWITTER ACCOUNTS
@JoeyShepp
@GreenMBA
@Earthsite
@SocialGoodMedia

61. TWEET ME YOUR QUESTIONS
@JOEYSHEPP YOUR QUESTION

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Alike 3.0 United States License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/
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