Power Point on General Growth Strategic Implementation

1. Alanna Brown
Christina Dukes
Keyona Hayes
Kenyatta Miles
James Specker

2. Organizational Structure

3. External Analysis:
Current Trends
Industry Environment
High Entry/Exit Barriers
External/Macro
Lower Interest Rates
Lower Construction Costs
Competitor (strategic group)
Environment
Technology/Online Shopping
Sustainability
Life Style Centers

4. Opportunities
Threats
Strong Portfolio
Diversification of
Leadership
Growing Real Estate
Market
Declining Market
Share

5. Value Chain Activity
Value Adding, Neutral or Negative Impact on Value
Inbound Logistics
Value Added
Operations
Value Added
Outbound Logistics
Value Added
Marketing and Sales
Neutral
Customer Service
Neutral

6. CAPABILITIES
COORDINATE UNIT
ACTIVITIES
UTILIZE HUMAN
RESOURCES
 DEVELOP DISTINCTIVE
ADVANTAGES
 IDENTIFY MARKET
NICHES
MONITOR PRODUCT
STRATEGIES
CORE COMPETENCY
PROVIDE HIGH-END RETAIL
EXPERIENCE
BUILD STRONG BRAND
LOYALTY
ADD VALUE THAT
COMPETITORS CANNOT
REPLICATE

7. Sustainable Competitive Advantage
• Positioning
Identifies and communicates
a brand's uniqueness,
differentiation and verifiable
value
• Major Component
amenities offered at
properties as well as mall
layout and design

8. SWOT
STRENGHTS
S1: Strong Property Portfolio
S2: Successful Reorganization
OPPORTUNITES
O1: Real Estate Market Outlook
O2: Diversification into Specialized Markets
WEAKNESSES
W1: Declining Market Share in Sector
THREATS
T1: US Business Risk
T2: Competitive Pressure

9. Recommended Business-Level Strategy
Differentiation Strategy
• Create an added value that cannot be achieved competitors
• Enables the creation of a sustainable competitive advantage
–
–
–
–
Convenient
Upscale
Quality environment for their customers and retailers
Distinguished amongst competitors

10. •
Goal 1
Build Long-Term Customer Relationships
•
Goal 2
Redesign and Redevelopment of Flagship Mall Properties
•
Goal 3
Focus on Providing the Latest Technology and Innovation

11. Strategic Implementation: How
• Research and Development
• What are new trends
• Technology
• Mobile Apps
• Share & Gather Customer Information
• Customer Relationships
• Sales Training

12. Strategy Implementation: Who
•
•
•
•
CEO
Human Resources
Research & Development
Sales & Marketing

13. Implementation Timeline (When)
Phase I
2013
2014
2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Phase I
Identify trends in customer service and
ways to improve the overall experience
Identify strategic partnerships for retail,
food and beverage, lodging and theaters
for pilot locations
Research and Development to conduct
needs assessment on current locations
to identify pilot locations for new
strategy
Request for proposal (RFP) for property
redesign
Request for proposal (RFP) for the
development of the mobile application
and mall credit cards including customer
database management
Review RFPs for the development of the
mobile app, mall credit cards, and
database management

14. Phase II
2013
Jan Feb Mar Apr May Jun Jul Aug
Phase II
Schedule meetings with potential
strategic partners to discuss identified
pilot locations and the redesign of the
properties
Review RFP for property redesign
Send Business Process Improvement
Questionnaire to all departments,
location managers and client to ensure
all needs are met for new design and
improved technology
Send demonstration scripts to finalist
vendors for mobile app, mall credit card
and database management system
Invite finalist to demo their designs for
mobile app, mall credit card and
database management system
Notify winning vendor and give timeline
for implementation
Finalize pilot locations
Choose new customer service stragegies
for pilot locations
Send demonstration script to finalist for
property redesign
Invite finalist to demo their proposals
for property redesign
Notify winning vendors for property
redesign and give timeline construction;
conduct walk throughs at pilot locations
2014
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
2015
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Sep Oct Nov Dec

15. Phase III
2013
2014
2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr MayJun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr MayJun Jul Aug Sep Oct Nov Dec
Phase III
Begin design and marketing for mobile
apps and mall credit cards
Develop measurement tools for startegy
success
Begin redesign conctruction on mall
properties
Begin marketing campaign for new
propery and promote the new customer
experience
Mobile app Beta phase
Launch mobile app
Begin application process for mall credit
cards

16. Strategy Implementation: Where
•
•
•
•
Strategic Pilot Locations
Growing Trends
Growth Potential
Current Portfolio

17. Evaluation Metrics:
Balanced Scorecard
Focus on Four Perspectives
 Financial
– Revenues
 Customer
– Feedback
 Internal Business Processes
– Alignment
 Organizational Capacity
– Learning, Growth, & Development

19. Ethical Implications
• Immoral Practices to gain entry
into new markets in the LongTerm
• Non-compliance with applicable
laws and governmental rules and
regulations
• Ignoring unethical practices by
vendors and/or their suppliers
– Child Labor Violations
– Unethical Treatment to Animals

20. Strategic Costs
•
•
Goal 1 Build Long-Term Customer Relationships
Employee Training (200 employees x $300 each)
Total Cost = $60,000
Goal 2 Redesign and Redevelopment of Flagship Mall
Properties

21. Goal 3: PROVIDE THE LATEST TECHNOLOGY AND INNOVATION
•

22. Revenue & Profit Margin
Sales Training adds about 5% revenue increase
Tax Credit of $26 million for Energy Efficiency
Projected Revenue Increase of $2.2 million

24. Questions