The document discusses how the military and defense sectors are utilizing big data and social media. It notes that 2.5 quintillion bytes of data are generated each day, making it difficult to find important information without proper tools. Several methods for analyzing social media to find key influencers are presented, such as measuring reach, activity, relevance, and affiliations. It also explores how monitoring social media can provide insights into changing behaviors and opinions. The impact of social media for the military and methods for analyzing large amounts of online data are examined.

1. BIG DATA:
MINING & MONITORING
Social Media in the Defence & Military 2013
#MilSocialMedia
Monday, November 25, 13
@ears_delaney
#Marketwired

2. BIG DATA
Social Media: Defence & the Military
Monday, November 25, 13

3. BIG DATA
IS A BIG
BUZZWORD
Social Media: Defence & the Military
Monday, November 25, 13

4. THE NEW
MARKET
ECONOMY
Social Media: Defence & the Military
Monday, November 25, 13

5. TRADITIONAL
BUSINESS
PROCESSES
Social Media: Defence & the Military
Monday, November 25, 13

6. TRADITIONAL
BUSINESS
PROCESSES
DISRUPTED
Social Media: Defence & the Military
Monday, November 25, 13

7. Social Media: Defence & the Military
Monday, November 25, 13

8. SOCIAL, MOBILE, OPEN
TECHNOLOGIES
Social Media: Defence & the Military
Monday, November 25, 13

9. 2.5
QUINTILLION BYTES OF DATA
PER DAY
Social Media: Defence & the Military
Monday, November 25, 13

10. That’s
18!
10
2.5
QUINTILLION BYTES OF DATA
PER DAY
Social Media: Defence & the Military
Monday, November 25, 13

11. “For years we’ve been
trying to find a needle in
a data haystack. While
the haystack has grown
exponentially over the
last decade, the tools to
find the needle haven’t
evolved, leaving even the
most savvy organizations
paralyzed.”
John Mustin
CEO, Wasabi Rabbit
2011
Social Media: Defence & the Military
Monday, November 25, 13

12. Data is not information, information is
not knowledge, knowledge is not
understanding, understanding is not
29%
wisdom.
– Clifford Stoll
Social Media: Defence & the Military
Monday, November 25, 13

13. FROM BIG DATA
Social Media: Defence & the Military
Monday, November 25, 13

14. FROM BIG DATA
TO SMART DATA
Social Media: Defence & the Military
Monday, November 25, 13

15. Social Media: Defence & the Military
Monday, November 25, 13

16. Social Media: Defence & the Military
Monday, November 25, 13

17. Social Media: Defence & the Military
Monday, November 25, 13

18. HOW TO MINE DATA FOR INFLUENCERS?
Social Media: Defence & the Military
Monday, November 25, 13

19. HOW TO MINE DATA FOR INFLUENCERS?
MORE THAN # FOLLOWERS!
•
REACH
•
ACTIVITY
•
RESONANCE
•
INTERESTS
•
RELEVANCE
•
TONE
•
LOCATION
•
AFFILIATIONS
Social Media: Defence & the Military
Monday, November 25, 13

20. HOW WE MEASURE IMPACT
Social Media: Defence & the Military
Monday, November 25, 13

21. Social Media: Defence & the Military
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22. Social Media: Defence & the Military
Monday, November 25, 13

23. Social Media: Defence & the Military
Monday, November 25, 13

24. Social Media: Defence & the Military
Monday, November 25, 13

25. Social Media: Defence & the Military
Monday, November 25, 13

26. Social Media: Defence & the Military
Monday, November 25, 13

27. Social Media: Defence & the Military
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28. Social Media: Defence & the Military
Monday, November 25, 13

29. Social Media: Defence & the Military
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30. Social Media: Defence & the Military
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31. Social Media: Defence & the Military
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32. THE IMPACT
Social Media: Defence & the Military
Monday, November 25, 13

33. CHANGING
BEHAVIORS
FROM...
Social Media: Defence & the Military
Monday, November 25, 13

34. TO...
Social Media: Defence & the Military
Monday, November 25, 13

35. TO...
Social Media: Defence & the Military
Monday, November 25, 13

36. TO...
Social Media: Defence & the Military
Monday, November 25, 13

37. MONITOR
WHAT’S
BEING SAID
Social Media: Defence & the Military
Monday, November 25, 13

38. MONITOR
WHAT’S
BEING SAID
AND OTHER
INFLUENCER
ELEMENTS
Social Media: Defence & the Military
Monday, November 25, 13

39. HOW WILL YOU
FIND YOUR
NEEDLE?
Social Media: Defence & the Military
Monday, November 25, 13

40. Jim Delaney, President & CEO
jdelaney@marketwired.com
@ears_delaney
1.888.299.0338
Monday, November 25, 13