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Q4 2008
Quarterly EarningsQuarterly Earnings
Summary
Fourth Quarter 2008 HighlightsFourth Quarter 2008 Highlights
• Revenue growth of 18% Y/Y and 3% Q/Q
G l ti th f 22% Y/Y d 4% Q/Q– Google properties revenue growth of 22% Y/Y and 4% Q/Q
– Network revenues increased 4% Y/Y and 1% Q/Q
– International revenue was $2.9 billion
• Operational Highlights
– Traffic and revenue solid in Q4 despite difficult economic environment
Key investments continue in our core search and ads businesses– Key investments continue in our core search and ads businesses
– Increasing prioritization of our newer investments:
• Display, Mobile and Enterprise
• Maintaining a clear focus on operational efficiency and cost
containment, better positioning Google for long-term growth
2
Quarterly RevenueQuarterly Revenue
$6,000
Q4’08 Y/Y Growth = 18%
Q Q/Q G % 5 367
5,541
5,701
1,686
1,655
1,680
1,693
$4,500
$5,000
$5,500 Q4’08 Q/Q Growth = 3%
3 872
4,231
4,827
5,186
5,367
millions
1,345
1,352
1,636
1,455
$3,000
$3,500
$4,000
2 456
2,690
3,664
3,205
3,872
$in
928
997
1,037
1,198
2 486
3,122
3,8113,672
3,5303,400
2 735
$1,500
$2,000
$2,500 2,254
2,456
1,432
2,486
1,626
2,735
2,282
1,297
1,977
$0
$500
$1,000
3
$0
Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08
Google.com Network Licensing and Other
U S vs International RevenueU.S. vs. International Revenue
$5 500
$6,000
5,367
5,541
5,701
$4 000
$4,500
$5,000
$5,500
3,872
4,231
4,827
52%
51%
5,186
51%
,
50%
nmillions
$3,000
$3,500
$4,000
2,456
2,690
3,664
3,205
47%
3,872
48% 48%
51%
48%
$in
$1,500
$2,000
$2,500 2,254
2,456
42%
42%
44%
56%
44%
52%
52%
52%
48%
49%
49%
53%
50%
$0
$500
$1,000
Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08
58%
58% 56%
56%
4
Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08
US International
Traffic Acquisition Costs
$1,400
$1,500 40%
Traffic Acquisition Costs
30.3%
29.1%
30.7% 31.0%
29.9%
31.0%
32.3%32.5%
29.2%
$1 000
$1,100
$1,200
$1,300
$1,400
30%
35%
1,440 1,4831,4951,4741,486
26.9%
%
28.4%
27.9%
$700
$800
$900
$1,000
25%
30%
nmillions
1,221
723
785 825
976
1,125 1,148
$300
$400
$500
$600
15%
20%
$in
$0
$100
$200
Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08
10%
15%
5
Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08
TAC TAC as %of Advertising Revenues
Costs and ExpensesCosts and Expenses
GAAP
$Millions Q4'07 Q3'08 Q4'08
Cost of Revenues $1 956 $2 173 $2 190Cost of Revenues $1,956 $2,173 $2,190
Percent of revenues 41% 39% 38%
Research & Development $631 $705 $733
Percent of revenues 13% 13% 13%
Sales & Marketing $422 $509 $506
Percent of revenues 9% 9% 9%
General & Administrative $377 $507 $412
Percent of revenues 8% 9% 7%
Total Costs & Expenses $3,386 $3,894 $3,841
Percent of revenues 71% 70% 67%
Non-GAAPNon-GAAP
$Millions Q4'07 Q3'08 Q4'08
Cost of Revenues $1,950 $2,162 $2,178
Percent of revenues 40% 39% 38%
Research & Development $470 $536 $551
Percent of revenues 10% 10% 10%Percent of revenues 10% 10% 10%
Sales & Marketing $384 $445 $450
Percent of revenues 8% 8% 8%
General & Administrative $337 $376 $376
Percent of revenues 7% 7% 6%
Total Costs & Expenses $3,141 $3,519 $3,555
6
Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
expenses to GAAP costs and expenses
Percent of revenues 65% 64% 62%
ProfitabilityProfitability
GAAP
$Millions Q4'07 Q3'08 Q4'08
Income from Operations 1,441$ 1,648$ 1,860$
Operating Margin 30% 30% 33%
Net Income 1,206$ 1,290$ 382$
EPS (diluted) 3.79$ 4.06$ 1.21$
Non-GAAP
$$Millions Q4'07 Q3'08 Q4'08
Income from Operations 1,686$ 2,023$ 2,146$
Operating Margin 35% 37% 38%
Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
Net Income 1,409$ 1,563$ 1,616$
EPS (diluted) 4.43$ 4.92$ 5.10$
7
pp g p
measures to the nearest comparable GAAP measures
Free Cash FlowFree Cash Flow
$Millions Q4'07 Q3'08 Q4'08
Net cash provided byp y
operating activities $1,693 $2,185 $2,122
Less purchases of property
and equipment ($678) ($452) ($368)and equipment ($678) ($452) ($368)
Free cash flow (Non-GAAP) $1,015 $1,733 $1,754
8
Google Exchange Offerg g
• Offers employees the ability to participate in a voluntary one-for-one stock option
exchange
D i d t i t ti• Designed to increase retention
• The number of Google shares subject to outstanding options will not change as a result
of the exchange offer
• Total options expected to be exchanged represents less than 3% of total shares
tl t t dicurrently outstanding
• New options are subject to an increased vesting schedule which adds 12 months to the
original vesting schedule
• In addition, new options will vest no sooner than 6 months after the close of the offer
i dperiod
• We expect to take a modification charge estimated to be $460 million over the vesting
periods of the new options. These vesting periods range from six months to
approximately five years. This modification charge will be recorded as additional stock
based compensation beginning in the first quarter of 2009based compensation beginning in the first quarter of 2009
• This estimate assumes an exchange price of approximately $300 and
that all eligible underwater options will be exchanged under the program. As a result, it
is subject to change.
The option exchange described in this slide has not launched. When the option exchange begins, Google will provide
employees with written materials explaining the terms and timing. Eligible optionholders should read these materials
carefully when they become available because they will contain important information about the option exchange. When
the offer period begins, Google will file these materials with the Securities and Exchange Commission (SEC) as part of a
tender offer statement. You will be able to obtain these written materials and other documents filed by Google with the
SEC free of charge from the SEC's website at www.sec.gov.
Table 1 - Reconciliations of non-GAAP costs and expenses
to GAAP costs and expensesto GAAP costs and expenses
$Millions Q4'07
As a % of
Revenues (1) Q3'08
As a % of
Revenues (1) Q4'08
As a % of
Revenues (1)
Cost of Revenues (GAAP) 1,956$ 41% 2,173$ 39% 2,190$ 38%
Less Stock based compensation (6) (11) (12)Less: Stock-based compensation (6) (11) (12)
Cost of Revenues (non-GAAP) 1,950$ 40% 2,162$ 39% 2,178$ 38%
Research and development (GAAP) 631$ 13% 705$ 13% 733$ 13%
Less: Stock-based compensation (161) (169) (182)
Research and development (non-GAAP) 470$ 10% 536$ 10% 551$ 10%
Sales and marketing (GAAP) 422$ 9% 509$ 9% 506$ 9%
Less: Stock-based compensation (38) (64) (56)
Sales and marketing (non-GAAP) 384$ 8% 445$ 8% 450$ 8%
General and administrative (GAAP) 377$ 8% 507$ 9% 412$ 7%
Less: Stock-based compensation (40) (36) (36)
Less: Settlement agreement with the Authors
Guild and the Association of American
Publishers ("AAP")
- (95) -
General and administrative (non-GAAP) 337$ 7% 376$ 7% 376$ 6%
$ $ $Total costs and expenses (GAAP) 3,386$ 71% 3,894$ 70% 3,841$ 67%
Less: Stock-based compensation and settlement
agreement with the Authors Guild and the AAP
(245) (375) (286)
Total costs and expenses (non-GAAP) 3,141$ 65% 3,519$ 64% 3,555$ 62%
10
(1) Percentages based on GAAP revenues of $4,827 million in Q4'07, $5,541 million in Q3 '08 and $5,701 million in Q4 '08.
Table 2 - Reconciliations of non-GAAP results of operations
measures to the nearest comparable GAAP measuresmeasures to the nearest comparable GAAP measures
Figures in millions except per share amounts Q4'07
Operating
Margin
(1) Q3'08
Operating
Margin
(1) Q4'08
Operating
Margin
(1)
Income from operations (GAAP) 1,441$ 30% 1,648$ 30% 1,860$ 33%
Add: Stock-based compensation 245 280 286
Add: Settlement agreement with the Authors Guild and the AAP - 95 -Add: Settlement agreement with the Authors Guild and the AAP 95
Income from operations (non-GAAP) 1,686$ 35% 2,023$ 37% 2,146$ 38%
Net income (GAAP) 1,206$ 1,290$ 382$
Add: Stock-based compensation (net of tax) 203 217 221
Add: Settlement agreement with the Authors Guild and the AAP (net of tax) - 56 -
Add: Impairment charges related to certain equity investments (net of tax) - - 1 013Add: Impairment charges related to certain equity investments (net of tax). - - 1,013
Net income (non-GAAP) 1,409$ 1,563$ 1,616$
Net income per share - diluted (GAAP) 3.79$ 4.06$ 1.21$
Net income per share - diluted (non-GAAP) 4.43$ 4.92$ 5.10$
Shares used in per share calculation - diluted 318 318 317p
(1) Percentages based on GAAP revenues of $4,827 million in Q4'07, $5,541 million in Q3 '08 and $5,701 million in Q4 '08.
11
Q4 2008
Quarterly EarningsQuarterly Earnings
Summary

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Google 2008 Q4 earnings

  • 2. Fourth Quarter 2008 HighlightsFourth Quarter 2008 Highlights • Revenue growth of 18% Y/Y and 3% Q/Q G l ti th f 22% Y/Y d 4% Q/Q– Google properties revenue growth of 22% Y/Y and 4% Q/Q – Network revenues increased 4% Y/Y and 1% Q/Q – International revenue was $2.9 billion • Operational Highlights – Traffic and revenue solid in Q4 despite difficult economic environment Key investments continue in our core search and ads businesses– Key investments continue in our core search and ads businesses – Increasing prioritization of our newer investments: • Display, Mobile and Enterprise • Maintaining a clear focus on operational efficiency and cost containment, better positioning Google for long-term growth 2
  • 3. Quarterly RevenueQuarterly Revenue $6,000 Q4’08 Y/Y Growth = 18% Q Q/Q G % 5 367 5,541 5,701 1,686 1,655 1,680 1,693 $4,500 $5,000 $5,500 Q4’08 Q/Q Growth = 3% 3 872 4,231 4,827 5,186 5,367 millions 1,345 1,352 1,636 1,455 $3,000 $3,500 $4,000 2 456 2,690 3,664 3,205 3,872 $in 928 997 1,037 1,198 2 486 3,122 3,8113,672 3,5303,400 2 735 $1,500 $2,000 $2,500 2,254 2,456 1,432 2,486 1,626 2,735 2,282 1,297 1,977 $0 $500 $1,000 3 $0 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Google.com Network Licensing and Other
  • 4. U S vs International RevenueU.S. vs. International Revenue $5 500 $6,000 5,367 5,541 5,701 $4 000 $4,500 $5,000 $5,500 3,872 4,231 4,827 52% 51% 5,186 51% , 50% nmillions $3,000 $3,500 $4,000 2,456 2,690 3,664 3,205 47% 3,872 48% 48% 51% 48% $in $1,500 $2,000 $2,500 2,254 2,456 42% 42% 44% 56% 44% 52% 52% 52% 48% 49% 49% 53% 50% $0 $500 $1,000 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 58% 58% 56% 56% 4 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 US International
  • 5. Traffic Acquisition Costs $1,400 $1,500 40% Traffic Acquisition Costs 30.3% 29.1% 30.7% 31.0% 29.9% 31.0% 32.3%32.5% 29.2% $1 000 $1,100 $1,200 $1,300 $1,400 30% 35% 1,440 1,4831,4951,4741,486 26.9% % 28.4% 27.9% $700 $800 $900 $1,000 25% 30% nmillions 1,221 723 785 825 976 1,125 1,148 $300 $400 $500 $600 15% 20% $in $0 $100 $200 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 10% 15% 5 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 TAC TAC as %of Advertising Revenues
  • 6. Costs and ExpensesCosts and Expenses GAAP $Millions Q4'07 Q3'08 Q4'08 Cost of Revenues $1 956 $2 173 $2 190Cost of Revenues $1,956 $2,173 $2,190 Percent of revenues 41% 39% 38% Research & Development $631 $705 $733 Percent of revenues 13% 13% 13% Sales & Marketing $422 $509 $506 Percent of revenues 9% 9% 9% General & Administrative $377 $507 $412 Percent of revenues 8% 9% 7% Total Costs & Expenses $3,386 $3,894 $3,841 Percent of revenues 71% 70% 67% Non-GAAPNon-GAAP $Millions Q4'07 Q3'08 Q4'08 Cost of Revenues $1,950 $2,162 $2,178 Percent of revenues 40% 39% 38% Research & Development $470 $536 $551 Percent of revenues 10% 10% 10%Percent of revenues 10% 10% 10% Sales & Marketing $384 $445 $450 Percent of revenues 8% 8% 8% General & Administrative $337 $376 $376 Percent of revenues 7% 7% 6% Total Costs & Expenses $3,141 $3,519 $3,555 6 Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and expenses to GAAP costs and expenses Percent of revenues 65% 64% 62%
  • 7. ProfitabilityProfitability GAAP $Millions Q4'07 Q3'08 Q4'08 Income from Operations 1,441$ 1,648$ 1,860$ Operating Margin 30% 30% 33% Net Income 1,206$ 1,290$ 382$ EPS (diluted) 3.79$ 4.06$ 1.21$ Non-GAAP $$Millions Q4'07 Q3'08 Q4'08 Income from Operations 1,686$ 2,023$ 2,146$ Operating Margin 35% 37% 38% Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations Net Income 1,409$ 1,563$ 1,616$ EPS (diluted) 4.43$ 4.92$ 5.10$ 7 pp g p measures to the nearest comparable GAAP measures
  • 8. Free Cash FlowFree Cash Flow $Millions Q4'07 Q3'08 Q4'08 Net cash provided byp y operating activities $1,693 $2,185 $2,122 Less purchases of property and equipment ($678) ($452) ($368)and equipment ($678) ($452) ($368) Free cash flow (Non-GAAP) $1,015 $1,733 $1,754 8
  • 9. Google Exchange Offerg g • Offers employees the ability to participate in a voluntary one-for-one stock option exchange D i d t i t ti• Designed to increase retention • The number of Google shares subject to outstanding options will not change as a result of the exchange offer • Total options expected to be exchanged represents less than 3% of total shares tl t t dicurrently outstanding • New options are subject to an increased vesting schedule which adds 12 months to the original vesting schedule • In addition, new options will vest no sooner than 6 months after the close of the offer i dperiod • We expect to take a modification charge estimated to be $460 million over the vesting periods of the new options. These vesting periods range from six months to approximately five years. This modification charge will be recorded as additional stock based compensation beginning in the first quarter of 2009based compensation beginning in the first quarter of 2009 • This estimate assumes an exchange price of approximately $300 and that all eligible underwater options will be exchanged under the program. As a result, it is subject to change. The option exchange described in this slide has not launched. When the option exchange begins, Google will provide employees with written materials explaining the terms and timing. Eligible optionholders should read these materials carefully when they become available because they will contain important information about the option exchange. When the offer period begins, Google will file these materials with the Securities and Exchange Commission (SEC) as part of a tender offer statement. You will be able to obtain these written materials and other documents filed by Google with the SEC free of charge from the SEC's website at www.sec.gov.
  • 10. Table 1 - Reconciliations of non-GAAP costs and expenses to GAAP costs and expensesto GAAP costs and expenses $Millions Q4'07 As a % of Revenues (1) Q3'08 As a % of Revenues (1) Q4'08 As a % of Revenues (1) Cost of Revenues (GAAP) 1,956$ 41% 2,173$ 39% 2,190$ 38% Less Stock based compensation (6) (11) (12)Less: Stock-based compensation (6) (11) (12) Cost of Revenues (non-GAAP) 1,950$ 40% 2,162$ 39% 2,178$ 38% Research and development (GAAP) 631$ 13% 705$ 13% 733$ 13% Less: Stock-based compensation (161) (169) (182) Research and development (non-GAAP) 470$ 10% 536$ 10% 551$ 10% Sales and marketing (GAAP) 422$ 9% 509$ 9% 506$ 9% Less: Stock-based compensation (38) (64) (56) Sales and marketing (non-GAAP) 384$ 8% 445$ 8% 450$ 8% General and administrative (GAAP) 377$ 8% 507$ 9% 412$ 7% Less: Stock-based compensation (40) (36) (36) Less: Settlement agreement with the Authors Guild and the Association of American Publishers ("AAP") - (95) - General and administrative (non-GAAP) 337$ 7% 376$ 7% 376$ 6% $ $ $Total costs and expenses (GAAP) 3,386$ 71% 3,894$ 70% 3,841$ 67% Less: Stock-based compensation and settlement agreement with the Authors Guild and the AAP (245) (375) (286) Total costs and expenses (non-GAAP) 3,141$ 65% 3,519$ 64% 3,555$ 62% 10 (1) Percentages based on GAAP revenues of $4,827 million in Q4'07, $5,541 million in Q3 '08 and $5,701 million in Q4 '08.
  • 11. Table 2 - Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measuresmeasures to the nearest comparable GAAP measures Figures in millions except per share amounts Q4'07 Operating Margin (1) Q3'08 Operating Margin (1) Q4'08 Operating Margin (1) Income from operations (GAAP) 1,441$ 30% 1,648$ 30% 1,860$ 33% Add: Stock-based compensation 245 280 286 Add: Settlement agreement with the Authors Guild and the AAP - 95 -Add: Settlement agreement with the Authors Guild and the AAP 95 Income from operations (non-GAAP) 1,686$ 35% 2,023$ 37% 2,146$ 38% Net income (GAAP) 1,206$ 1,290$ 382$ Add: Stock-based compensation (net of tax) 203 217 221 Add: Settlement agreement with the Authors Guild and the AAP (net of tax) - 56 - Add: Impairment charges related to certain equity investments (net of tax) - - 1 013Add: Impairment charges related to certain equity investments (net of tax). - - 1,013 Net income (non-GAAP) 1,409$ 1,563$ 1,616$ Net income per share - diluted (GAAP) 3.79$ 4.06$ 1.21$ Net income per share - diluted (non-GAAP) 4.43$ 4.92$ 5.10$ Shares used in per share calculation - diluted 318 318 317p (1) Percentages based on GAAP revenues of $4,827 million in Q4'07, $5,541 million in Q3 '08 and $5,701 million in Q4 '08. 11