All the best key stats and quotes from HubSpot's #Inbound14 conference. A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing. Relive all the action from this great event. This, is Inbound crunched!

1. INBOUND 2014
CRUNCHED
#inbound14

2. The HubSpot Inbound 2014 Conference
www.earnest-agency.com
•September 15-18th 2014
•http://www.inbound.com/
•#inbound14
•10 000 attendees
•5 inspiring keynotes
•Over 170 educational sessions
•4 unmissable days

3. www.earnest-agency.com
We came, we saw, we crunched…
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4. www.earnest-agency.com
The way business people buy is changing
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Brian Halligan
CEO and Founder - HubSpot
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“The sales rep used to have all the power, now the prospect has all the power.”

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Brian Halligan
CEO and Founder - HubSpot
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“The world is now seller beware – not buyer beware.”

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Martha Stewart
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“The internet hasn’t simplified anything – it’s made everything much more complicated.”
What’s more…

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“The real irony is that mobile, social and app companies build workspaces that focus on people coming together, yet create products that kill relationships.”
Simon Sinek
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Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“Google is the trusted advisor in the sales process.”

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Dharmesh Shah
CTO and Founder - Hubspot
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“Websites are like islands, they just need to be found.”

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Which is why content matters
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Of course, we’ve all heard that
‘Content is King’
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“If content is king – there are 27 000 000 pieces of content shared every day – that’s a lot of kings.”
But…
Kieran Flanagan
Marketing Director - HubSpot
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14. www.earnest-agency.com
So putting out any old content won’t do the job
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HubSpot SEO deep dive
Tyler Richer and Jon Gettle
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“Two things will damage your ranking – bad links and bad content.”

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Kieran Flanagan
Marketing director - HubSpot
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“Good promotion plans won’t save bad content.”

17. Take note:
www.earnest-agency.com
David Meerman Scott
Online marketing strategist and author
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“You can sell more when you stop selling.”

18. www.earnest-agency.com
“You can’t always out-spend. But you can out-think, out-tech and out- help.”
Dharmesh Shah
CTO and Founder - Hubspot
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19. www.earnest-agency.com
However, the right technology can go a long way...
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Stacey Bishop
Scale Venture Partners
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“The CMO will soon have more budget for tech than the CIO/CTO.”

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“80% of businesses use an email platform and 30% use a CRM.”
Mark Roberge Chief Revenue Officer - HubSpot Image @ Flickr. Creative Commons.
But there’s still room for improvement

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Joe Chernov
VP of Content – HubSpot
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“Inbound marketing is data- driven marketing.”
The fact is, you win when you’ve got the insight advantage:

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Dharmesh Shah
CTO and Founder - Hubspot
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“Inbound is a shift from delusion-driven marketing to data-driven marketing.”

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Stacey Bishop
Scale Venture Partners
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“Companies need to figure out attribution. Marketing should get a share of the compensation.”

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Paul Roetzer
Founder and CEO of PR 20/20
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“Only 9% of CEOs use marketing data to set corporate direction – therefore marketing is seen as an expense.”
It’s about time:

26. Some will get it. Some won’t…
www.earnest-agency.com
Paul Roetzer
Founder and CEO of PR 20/20
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“76% of marketers believe measurement is important. What about the other 24%?”

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“A good CMO for a modern business is hard to find. They’re like unicorns.”
Jim Goetz
Partner at Sequoia Capital
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So we say, be the unicorn.
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29. That was Inbound 2014 crunched by:
www.earnest-agency.com
earnest-agency.com
@earnestagency
And a big thank you to:
HubSpot