This document provides an overview of e-business services including domain registration, email hosting, website development, e-commerce solutions, and online marketing. It describes the basic components of setting up an online presence including registering a domain name, setting up business email, website hosting, building an informative website, adding online shopping features, and implementing online marketing strategies like search engine optimization, social media, and pay-per-click advertising. The document also includes examples and screenshots of various website features and functions.

1. E-BUSINESS
2011

2. Overview
Domain, Email and Hosting
• Domain
• Hosting
Website
• Informative
• Product Catalogue
• E-Commerce
• E-Commerce Advance
• Project Based
Online Marketing
• Google Adwords
• SEO
• Social Networks

3. Domain
The address that allows people to locate your website
• Target customers in Australia
– .com.au
• Target customers worldwide
– .com
• Target customers in particular country
– Domain name in their country
Netregistry Crazy Domain
.com.au $39.95 .com.au $12
.com $28 .com $8

4. Business Email
• Presenting a better business image
– Put your brand in the customer’s inbox
• Setup in minutes
– Easy-to-use tools so you can control every email address on your business domain
• Highly secure
– Anti-Spam
– Anti-Virus
• Webmail and mobile access so you can check email everywhere
– Outlook
– Blackberry
– iPhone
– Other Smartphones
• Example: yourname@yourbizname.com.au
– as many other email accounts on your domain as you need

5. Hosting
• Store
– The server that stores your website information
– connects it to the internet for people to view
• Fast
– Australia’s fastest internet connectivity
– 3 times faster than Hosting in United States
• Secure
– Build your website on a solid foundation
– Hosting describes where the website data “sits”
Netregistry Crazydomain
250G 25G
Unlimited Traffic Unlimited Traffic
Unlimited Email Account Unlimited Email Account
24/7 Tech Support 24/7 Tech Support
$359.95 per year $99 per year

6. 1. Basic Layout 2. CMS 3. PMS
– Header – Service – Product Category List
– Promotional Image – News – Product List
– Shortcuts – Blog – Product Detail
– Footer – About us
– Contact Us – Case Study
– Booking Online – Testimonials
– Photo & Video
– Download
4. Shopping Cart 5. Promotion
– Add to Cart – Free Shipping
– Check out – Combine Shipping
– Payment Gateway – Clearance
– Tax Invoice – Happy Hour
– Order Email – Product Search by
– Order Management – Coupon Number
– Register & Login – Customer Review
– Wishlist – Product Ratings
– Purchase History – Top rated Product
– Export in Excel – Love it

7. 1. Basic Layout
1.1 Header
1.2 Promotional Image
1.3 Shortcuts
1.4 Footer
1.5 Contact Us
1.6 Booking Online

8. 1.1 Header
1.1.1 Logo 1.1.4 Search
1.1.2 Navigation 1.1.5 Language
Choose the
1.1.3 Social External Links 1.1.6 Visitor’s Location language
logo
Search
from here
Social
external links
navigation
Visitor’s
Location

9. 1.2 Promotional Image
Powerful tool to attract visitor’s attention, very nice effect and very useful.
You have following options:
1. Go to www.istockphoto.com.au, buy copyrighted images, and sent to Eacsoft.
2. Own photo, Eacsoft provide professional photo repair service
3. Eacsoft provide photography services
Sample website:【 】 http://jjcphotography.com.au/

10. 1.3 Shortcuts
1.3.1 Latest News
Latest news
Sample website:【 】 http://zerocarbonaustralia.com.au/

11. 1.3.2 New Arrivals
Sample website:【 】 http://www.eacsoft.com/walkhand/

12. 1.3.3 Most Popular
Sample website:【 】 http://jjcphotography.com.au/

13. 1.3.4 Most Recommended
Sample website:【 】 http://www.secced.com.au/

14. 1.3.5 Newsletter/ Subscription
通过发送电子邮件可以让顾客知道我们的最新产品动态等。
Sample website:【 】 http://www.eacsoft.com/Asthmatick/

15. 1.4 Footer
1.4.1 Contains necessary links
Sample website:【 】 http://kingofjunk.com.au/
1.4.2 Customer Enquires
Sample website:【 】 http://27.54.85.33/$sitepreview/ee-mobile.com/

16. 1.5 Contact
1.5.1 Contact Details
The Control panel allows you to change phone number, fax number, email address at anytime. It is important
to get in touch with customers, approach them to contact you.
Change info in control panel
Sample website:【 】 http://kingofjunk.com.au/Contact.aspx

17. 1.5.2 Customer Enquiry Form
Receive enquires and feedback directly from your website with a simple feedback form integrated into your
website.
Sample website:【 】 http://kingofjunk.com.au/Contact.aspx

18. 1.5.3 Google Map
All websites are integrated with Google maps for pin point location. Google has released the API for their
mapping system.
You can see the correct
location from Google
Maps
Sample website:【 】 http://www.hrthealth.com.au/contact.aspx

19. 1.6 Book Online
• Don’t waste customer’s time
• the availability calendar
Booking list in control panel
Sample website:【 】 http://www.hrthealth.com.au/

20. 2. Content Management
2.1 Create, edit, update a service page
2.2 Create, edit, update a news page
2.3 Create, edit, update a blog page
2.4 Create, edit, update a About us page
2.5 Case Study
2.6 Testimonials
2.7 Photo & Video
2.8 Download

21. 2.1 Create, edit, update a service page
Sample website:【 】 http://kingofjunk.com.au/Service.aspx

22. 2.2 Create, edit, update a news page
Sample website:【 】 http://www.zerocarbonaustralia.com.au/News.aspx

23. 2.3 Create, edit, update a blog page
Sample website:【 】 http://uluruchinesetour.com/bloglist.aspx

24. 2.4 Create, edit, update a About us page
Sample website:【 】 http://kingofjunk.com.au/About.aspx

25. 2.5 Case studies
Short articles describing how our services have benefited clients.
Sample website:【 】 http://www.eacsoft.com/OurWorks.aspx?id=4

26. 2.6 Testimonials
Sample website:【 】 http://anitasfashion.com.au/Brides.aspx

27. 2.7 Photo & Video
Restaurant
Chef's dishes
Sample website:【 】 http://goldensunrestaurant.com.au/chef.aspx
Travel photos
Sample website:【 】 http://www.fjfulluck.com/Gallery.aspx

28. 2.8 Download
有大量信息不便放于网络浏览，可以提供下载，方便阅读。
Sample website: http://www.kidsdental.com.au/download.aspx

29. 3. Product Management
3.1 Product Category List
3.2 Product List
3.3 Product Detail

30. 3.1 Product Category List

31. 3.2 Product List

32. 3.3 Product Detail
3.3.1 Product Description
You can edit this page as much as you can to make it more attractive to your customers.

33. 3.3.2 Specification
The specification should be written in definite terms. For example: dimensions, length, width, data figures...Etc
Specification

34. 3.3.3 Gallery
• Use alternate views and a larger view of the photo to show the item in more detail
• A picture is worth 1000 words

35. 3.3.4 Video
• Gives more visual info on your brand
• 提高客户信任感支持度
• 简单直接明了的解答观众的疑问

36. 3.3.5 social media share

37. 4. Shopping Cart
4.1 Add to Cart
4.2 Check out
4.3 Payment Gateway
4.4 Tax Invoice
4.5 Order Email
4.6 Order Management in Control Panel
4.7 Register and Login
4.8 Wishlist
4.9 Purchase History
4.10 Export in Excel

38. 4.1 Add to Cart
4.1.1 Select Size
4.1.2 Select Colour
4.1.3 Enter Qty
4.1.4 Price
4.1.5 Add to Cart
Sample website:【 】 http://www.swallowformal.com.au/dress.aspx?id=224

39. 4.2 Check out
4.2.1 Customer Shipping Address
4.2.2 Selected Product, Price, Qty, Total
4.2.3 Shipping Cost
Customer
4.2.4 Comments shipping address
Selected product,
price, qty, total
Shipping
cost
Comments

40. 4.3 Payment Gateway
Accept credit cards, customers can use Visa, Master Card, and more.

41. 4.3.1 PayPal

42. 4.3.2 Bank Payment Gateway

43. 4.4 Tax Invoice
It is a legal requirement to enable the printout of a complete GST invoice (also known as a Tax Invoice),
Eacsoft shopping cart support Tax Invoice. Print invoices and packaging lists from the order screen.

44. 4.5 Order Email
4.5.1 To Customer 4.5.2 To Admin

45. 4.6 Order Management in Control Panel
Keep track of which orders have been paid for, shipped or delivered.
• Looking for a particular order
• Order listing in many ways
• List Customers
• Export to Microsoft Excel

46. 4.7 Register and Login
4.7.1 Register
Keep registration forms as simple as possible whilst only asking for information that is necessary to complete
the transaction.
Sample website:【 】 http://gooody.com.au/Register.aspx

47. 4.7.2 Login
Either static embed into the web page or popup windows. Depends on the style your website is.
Login
here
Sample website:【 】 http://www.eacsoft.com/walkhand/login.aspx

48. 4.8 Wishlist

49. 4.9 Payment History
4.9.1 Order List
4.9.2 Order Detail

50. 4.10 Export in Excel Export in excel

51. 5. Promotion
5.1 Free Shipping
5.2 Combine Shipping
5.3 Clearance
5.4 Happy Hour
5.5 Product search by
5.6 Coupon Number
5.7 Customer Review
5.8 Product Ratings
5.9 Top rated Product
5.10 Love it

52. 5.1 Free Shipping
A practical means of promotion
Sample website:【 】 http://www.hotdealsdirect.com.au/Freeshipping.aspx

53. 5.2 Combine Shipping

54. 5.3 Clearance
Sample website:【 】 http://www.hotdealsdirect.com.au/Clearance.aspx

55. 5.4 Happy Hour

56. 5.5 Product search by
5.5.1 Price Range
5.5.2 A to Z / Z to A
5.5.3 Lowest First
5.5.4 Highest First
5.5.5 Just listed
Sample website:【 】 http://www.hotdealsdirect.com.au/NewArrivals.aspx

57. 5.6 Coupon Number
Enter coupon
number

58. 5.7 Customer Review
Sample website:【 】 http://www.hotdealsdirect.com.au/ProductDetail.aspx?id=84

59. 5.8 Product Ratings
Sample website:【 】 http://www.hotdealsdirect.com.au/Reviews.aspx

60. 5.9 Top rated Product
Sample website:【 】 http://www.hotdealsdirect.com.au/Default.aspx

61. 5.10 Love it
Sample website:【 】 http://www.swallowformal.com.au/dress.aspx?id=526

62. Online Marketing
• Email Marketing
• Google Adwords
• SEO
• Social Network

63. Email Marketing
Reach more people, more often, with the click of a button
• Easy to use email marketing platform
• Boost customer retention and repeat business
• Spread your message further than your website
• Keep your brand “top of mind”
• Hundreds of professional email designs to choose from
• Plans available for any size business and any budget
Existing Customer Based
• Most effective tool
• Build strong relationship
• Focusing on marketing message on those most likely to respond

64. Google Adwords
Put your website at the top of the search results
• How it works?
– Pay per click (PPC)
• How much it cost?
• How long it takes?
• How can I manage?

65. SEO
• What is it?
– Put your website at the top of natural search results
• How it works?
– Optimizing
– Link building
• How much it cost?
– $5760 AUD Per Year
• How long it takes?
– 1 year minimum
• How can I trust?
– Trust the brand

66. Social Network
• Facebook
– Branding
• Twitter
– Voice
• Linked In
– Directory
• Google+
– Not yet specified
• Wordpress
– Word yourself