Struggling with writing your company blog? Ask yourself 3 simple questions, and the rest will take care of itself.

1. Simple
Strategies for
Blogging
3 Easy Questions to Get You Started

2. About Beth
• Solopreneur freelance copywriter
• Blog clients: Healthcare, marketing, business consulting,
technology, manufacturing
• My blog: Copywriting Secrets
• Doubled my business
• Clients around the world

3. How many of
you blog?

4. How many of
you blog?
77%
of B2B
marketers
blog

5. 55% more website visitors
0
500
1000
1500
2000
2500
Don't Blog Blog
Avg.MonthlyTraffic
55%

6. More than 51 posts =
77% more leads
0
5
10
15
20
25
<12 12-23 24-51 > 51
Avg.#MonthlyLeads
# Blog Posts
77%

7. of consumers say
blogs factor into their
decision to buy
of marketers say their
blog has led to new
customers
of business decision
makers say branded
content helps them
make better product
decisions
52% 60% 57%

8. Beth’s results?
May 2008 – July 2013:
• 1 post/month
• 52 posts total
2008 – 2011:
• Slow traction
• Building readers

9. Beth’s results?
May 2008 – July 2013:
• 1 post/month
• 52 posts total
2008 – 2011:
• Slow traction
• Building readers
2012: Tipping Point
• 128% sales growth
• Global client base:
• New York
• Los Angeles
• Canada
• Australia

10. Beth’s results?
May 2008 – July 2013:
• 1 post/month
• 52 posts total
2008 – 2011:
• Slow traction
• Building readers
2012: Tipping Point
• 128% sales growth
• Global client base:
• New York
• Los Angeles
• Canada
• Australia
4th quarter 2014:
• 3 new relationships = $65,000 in 2015

11. How many of
you blog?

12. How many of
you blog?
• Blogging builds traffic
• Blogging builds leads
• Blogging builds sales

13. Yeah, but …

14. The Secret to
Better Blogging

15. The Secret to
Better Blogging
1. WHO is my reader?
2. WHAT does my reader want?
3. HOW will my reader find my
posts?

16. 1. WHO will read my blog?

17. YOU

19. Beth’s Target Readers
Bob
• Owns a growing industrial supply
company
• Knows me through the
Chamber
• Pulled in too many directions
• Needs help with marketing nuts
and bolts
Karen
• VP Marketing for a finance
company
• Previous client
• Has a small marketing staff
• Wants insights, fresh
perspectives

20. 2. WHAT does my reader want?

21. ?

22. Success Stories!

23. Searches

24. Google Adwords: Keyword Planner

25. Google Adwords: Keyword Planner

26. 3. HOW will my reader find my posts?

27. 10-Second SEO
1. Page Title
2. Headers
3. Content

28. Page Title

29. Headers

30. Content: 1st sentence + a few extras

31. Other Tools

32. The Secret to
Better Blogging

33. The Secret to
Better Blogging
1. WHO is my reader?
2. WHAT does my reader want?
3. HOW will my reader find my
posts?