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New	
  Book	
  Engaging	
  Girls	
  Ages	
  5-­‐9	
  in	
  STEM	
  Careers	
  Launches:	
  
The	
  Amazing	
  Adventures	
  of	
  the	
  Princesses	
  from	
  Planet	
  STEM	
  
	
  
	
  
	
  
March	
  12,	
  2014	
  
	
  
(INDIANAPOLIS)	
  -­‐	
  Girls	
  and	
  STEM	
  careers	
  –	
  Science,	
  Technology,	
  Engineering	
  and	
  Math	
  –	
  have	
  not	
  
always	
  lived	
  happily	
  ever	
  after	
  together.	
  	
  The	
  statistics	
  show	
  in	
  Indiana	
  and	
  elsewhere,	
  girls	
  are	
  still	
  
academically	
  underperforming	
  boys	
  in	
  STEM	
  education.	
  	
  One	
  native	
  Hoosier,	
  woman,	
  and	
  STEM	
  
professor	
  decided	
  to	
  take	
  action	
  and	
  help	
  develop	
  a	
  book	
  to	
  encourage	
  young	
  girls	
  to	
  get	
  excited	
  
about	
  STEM	
  careers.	
  
	
  
Dr.	
  Erin	
  Albert,	
  author,	
  pharmacist,	
  lawyer,	
  and	
  assistant	
  professor	
  of	
  pharmacy	
  practice	
  at	
  Butler	
  
University	
  has	
  written	
  a	
  new	
  book	
  for	
  girls	
  and	
  STEM,	
  The	
  Amazing	
  Adventures	
  of	
  the	
  Princesses	
  
from	
  Planet	
  STEM	
  (Mascot	
  Books,	
  2014).	
  
	
  
“I	
  read	
  about	
  the	
  underperformance	
  of	
  girls	
  vs.	
  boys	
  on	
  AP	
  testing	
  across	
  the	
  board	
  in	
  the	
  state	
  of	
  
Indiana	
  from	
  the	
  Status	
  of	
  Girls	
  in	
  Indiana	
  2013	
  report	
  by	
  St.	
  Mary’s	
  College,	
  and	
  found	
  it	
  disturbing,”	
  
according	
  to	
  Albert.	
  	
  “Also,	
  as	
  a	
  first	
  generation	
  STEM	
  college	
  grad	
  and	
  native	
  Hoosier	
  myself,	
  I	
  
wanted	
  to	
  see	
  if	
  I	
  could	
  give	
  back	
  and	
  help	
  solve	
  this	
  problem	
  while	
  employing	
  my	
  own	
  strengths	
  and	
  
talents	
  as	
  a	
  writer	
  to	
  create	
  a	
  win-­‐win.”	
  
	
  
Dr.	
  Albert	
  not	
  only	
  wrote	
  the	
  children’s	
  book	
  for	
  girls	
  ages	
  5-­‐9,	
  but	
  she	
  also	
  ran	
  a	
  successfully	
  funded	
  
Kickstarter	
  campaign	
  last	
  fall	
  to	
  give	
  enough	
  copies	
  away	
  to	
  all	
  approximately	
  440	
  Indiana	
  public	
  
library	
  facilities.	
  	
  “It’s	
  one	
  thing	
  to	
  write	
  and	
  publish	
  a	
  book,	
  it’s	
  another	
  entirely	
  different	
  thing	
  to	
  get	
  
the	
  book	
  into	
  the	
  hands	
  of	
  girls	
  to	
  create	
  positive	
  change,”	
  stated	
  Albert.	
  	
  “I	
  am	
  extremely	
  
appreciative	
  of	
  the	
  120+	
  backers	
  we	
  had	
  fund	
  this	
  project,	
  and	
  am	
  thrilled	
  to	
  ensure	
  that	
  they	
  along	
  
with	
  the	
  girls	
  of	
  Indiana	
  get	
  this	
  book	
  first.”	
  
	
  
The	
  book	
  has	
  been	
  illustrated	
  by	
  local	
  artist	
  Pam	
  Fraizer	
  of	
  Fraizer	
  Designs.	
  	
  Hardcopies	
  of	
  the	
  book	
  
are	
  available	
  directly	
  from	
  the	
  publisher:	
  http://tinyurl.com/STEMPrincessTheBook.	
  	
  Ebooks	
  will	
  be	
  
available	
  through	
  various	
  online	
  retailers	
  in	
  the	
  future.	
  	
  Also,	
  a	
  Facebook	
  fanpage	
  for	
  the	
  book	
  has	
  
been	
  created,	
  https://www.facebook.com/STEMprincess,	
  and	
  a	
  Pinterest	
  board	
  focus	
  on	
  STEM	
  for	
  
girls	
  as	
  well:	
  http://www.pinterest.com/ea6603/stemprincess/.	
  	
  The	
  hashtag	
  for	
  the	
  project	
  across	
  
social	
  media	
  is	
  #STEMPrincess.	
  
	
  
About	
  the	
  author:	
  Erin	
  Albert,	
  RPh,	
  MBA,	
  PharmD,	
  JD	
  is	
  an	
  assistant	
  professor	
  of	
  pharmacy	
  practice	
  
and	
  director	
  of	
  continuing	
  education	
  and	
  preceptor	
  development	
  at	
  Butler	
  University	
  College	
  of	
  
Pharmacy	
  and	
  Health	
  Sciences	
  in	
  Indianapolis,	
  IN.	
  	
  She	
  also	
  is	
  an	
  entrepreneur	
  and	
  founder	
  of	
  two	
  
companies	
  (Pharm,	
  LLC	
  and	
  Yuspie,	
  LLC),	
  and	
  has	
  written	
  and	
  published	
  7	
  other	
  books	
  on	
  
entrepreneurship,	
  pharmacy	
  practice,	
  law,	
  and	
  economic	
  development.	
  	
  She	
  is	
  from	
  Indiana.	
  	
  For	
  
more	
  about	
  Dr.	
  Albert,	
  see:	
  www.erinalbert.com.	
  	
  About	
  Pharm,	
  LLC:	
  	
  Pharm,	
  LLC	
  is	
  a	
  coaching,	
  
consulting	
  and	
  development	
  organization	
  founded	
  by	
  Dr.	
  Albert	
  to	
  help	
  others	
  enhance	
  their	
  own	
  
careers	
  in	
  the	
  pharmaceutical,	
  biotechnology	
  and	
  life	
  science	
  industries.	
  	
  	
  

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The Amazing Adventures of the Princesses from Planet STEM - book launch press release

  • 1.   New  Book  Engaging  Girls  Ages  5-­‐9  in  STEM  Careers  Launches:   The  Amazing  Adventures  of  the  Princesses  from  Planet  STEM         March  12,  2014     (INDIANAPOLIS)  -­‐  Girls  and  STEM  careers  –  Science,  Technology,  Engineering  and  Math  –  have  not   always  lived  happily  ever  after  together.    The  statistics  show  in  Indiana  and  elsewhere,  girls  are  still   academically  underperforming  boys  in  STEM  education.    One  native  Hoosier,  woman,  and  STEM   professor  decided  to  take  action  and  help  develop  a  book  to  encourage  young  girls  to  get  excited   about  STEM  careers.     Dr.  Erin  Albert,  author,  pharmacist,  lawyer,  and  assistant  professor  of  pharmacy  practice  at  Butler   University  has  written  a  new  book  for  girls  and  STEM,  The  Amazing  Adventures  of  the  Princesses   from  Planet  STEM  (Mascot  Books,  2014).     “I  read  about  the  underperformance  of  girls  vs.  boys  on  AP  testing  across  the  board  in  the  state  of   Indiana  from  the  Status  of  Girls  in  Indiana  2013  report  by  St.  Mary’s  College,  and  found  it  disturbing,”   according  to  Albert.    “Also,  as  a  first  generation  STEM  college  grad  and  native  Hoosier  myself,  I   wanted  to  see  if  I  could  give  back  and  help  solve  this  problem  while  employing  my  own  strengths  and   talents  as  a  writer  to  create  a  win-­‐win.”     Dr.  Albert  not  only  wrote  the  children’s  book  for  girls  ages  5-­‐9,  but  she  also  ran  a  successfully  funded   Kickstarter  campaign  last  fall  to  give  enough  copies  away  to  all  approximately  440  Indiana  public   library  facilities.    “It’s  one  thing  to  write  and  publish  a  book,  it’s  another  entirely  different  thing  to  get   the  book  into  the  hands  of  girls  to  create  positive  change,”  stated  Albert.    “I  am  extremely   appreciative  of  the  120+  backers  we  had  fund  this  project,  and  am  thrilled  to  ensure  that  they  along   with  the  girls  of  Indiana  get  this  book  first.”     The  book  has  been  illustrated  by  local  artist  Pam  Fraizer  of  Fraizer  Designs.    Hardcopies  of  the  book   are  available  directly  from  the  publisher:  http://tinyurl.com/STEMPrincessTheBook.    Ebooks  will  be   available  through  various  online  retailers  in  the  future.    Also,  a  Facebook  fanpage  for  the  book  has   been  created,  https://www.facebook.com/STEMprincess,  and  a  Pinterest  board  focus  on  STEM  for   girls  as  well:  http://www.pinterest.com/ea6603/stemprincess/.    The  hashtag  for  the  project  across   social  media  is  #STEMPrincess.     About  the  author:  Erin  Albert,  RPh,  MBA,  PharmD,  JD  is  an  assistant  professor  of  pharmacy  practice   and  director  of  continuing  education  and  preceptor  development  at  Butler  University  College  of   Pharmacy  and  Health  Sciences  in  Indianapolis,  IN.    She  also  is  an  entrepreneur  and  founder  of  two   companies  (Pharm,  LLC  and  Yuspie,  LLC),  and  has  written  and  published  7  other  books  on   entrepreneurship,  pharmacy  practice,  law,  and  economic  development.    She  is  from  Indiana.    For   more  about  Dr.  Albert,  see:  www.erinalbert.com.    About  Pharm,  LLC:    Pharm,  LLC  is  a  coaching,   consulting  and  development  organization  founded  by  Dr.  Albert  to  help  others  enhance  their  own   careers  in  the  pharmaceutical,  biotechnology  and  life  science  industries.