During our "Small Business Marketing Spotlight" series, we asked online marketers working for small businesses what advice new online marketers need to know, where their priorities should be, etc. Here are some of our favorite responses.

1. Online Marketing
Advice to and from
SMB’s

2. We interviewed marketers
on their experiences with
online marketing for small
businesses.

3. This is what they’ve learned in
their experience and want to
pass on to you.

4. “Focus on the content and focus on what you can
control. I’m a strong proponent of building out
properties you own…Think of it as a hub and
spoke model. What you own is the hub and the
spokes represent external and interchangeable
channels that you have less control over.”
via Pink Cake Box

5. “When you have a product, service, or approach
that is unique in your space or addresses a need
that no one else is targeting, it will sell itself. Figure
out what makes you relevant and relatable to your
clients, and make sure to communicate clearly
and repeatedly what sets you apart.”
via Lexion Capital Management

6. “Create a lot of high-quality content that is
going to be of genuine interest to your
potential customers…If they find engaging,
high-value content on the page then they will
be much more likely to convert into clients.”
via Console & Hollawell

7. “I truly believe [the best way to improve your
online presence] is through a company’s organic
placement, which goes back to optimizing the
website to become search engine friendly and
everything else involved in SEO. In my opinion,
this is where marketing dollars should be spent.”
via StorkGifts

8. “You have to be committed. I’ve seen far too
many companies devote time to redesigning their
website – but then they don’t touch it or update it
for months upon months. The same goes for social
networking profiles – there are far too many
companies with inactive profiles on those sites.”
via CBG Benefits

9. “It can be tempting to change your marketing
processes based on the current state of your
business. However, by setting long-term goals
and processes to achieve those goals, you can
document your successes and setbacks more
easily and chart ways to improve your efforts.”
via Formstack

10. “It’s all about testing and figuring which
route/method is the best to take for you and
your organization…The key is to realize which
combination is going to benefit you the most
and to not be afraid to test new methods, as
you never know until you try it.”
via Hirease

11. “Identify who your customer is and how
to speak their language. For example, a
baby product company’s customer is
not the baby, but the mom (in most
cases). Solve a problem, a worry, or
lighten their load.”
via CastCoverZ!

12. “Go for the low-hanging fruit and put your
customer first. Start with the things that you
can do today to make the biggest difference.
Eventually, you will run out of easy things and
have to move on to looking at the mid- and
long-term parts of your strategy.”
via MyBinding

13. “Focus on improving your website
first…There’s no point in spending
time, money and effort in driving
traffic to your website when you
hardly get any conversions.”
via GoGetFunding

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