Why should you care about content marketing? Lexion Capital Management, Console & Hollawell, and CBG Benefits have seen results. How can email marketing increase sales without even offering a coupon? StorkGifts explains how it works for them. Why is it so important to have a robust presence on search engines through PPC and SEO? Go Get Funding and MyBinding.com explain it perfectly. For the past few months, eZanga.com has been interviewing small business marketers about their experiences with online marketing. Twelve quotes in particular stood out to us, and we wanted to share them with you.

1. The 12 Best
Small Business
Spotlight Quotes

2. We interviewed marketers
on their experiences with
online marketing for small
businesses.

3. Here are some of
our favorite things
they said…

4. “Our marketing strategy
has always been
centered on sharing.”
via Pink Cake Box

5. “A key part of our mission…is to
educate and empower…so we
focus on positive and informational
content.”
via Lexion Capital Management

6. “We have been…producing high-
quality content that our potential
client…would find through the search
engines and once they find it we’re
able to demonstrate that we’re experts.”
via Console & Hollawell

7. “[Email marketing] is important for
relationship building which, in turn,
increases customer loyalty. I can predict
that on days when I send out an email,
sales will increase (even when the email
doesn’t contain an offer).”
via StorkGifts

8. “Our overall marketing strategy is
centered on helping prospects and clients
truly view CBG Benefits as a partner. We
provide content, tools, and other resources
that will help our prospects and clients
achieve their goals.”
via CBG Benefits

9. “It has been hard to find a balance
between informative, product-focused
content and company culture posts…While
we do want our customers to see the
personality…we also want to keep the
product at the center of the conversation.”
via Formstack

10. “SEO is time consuming and it
does take patience to see yourself
move up in rankings on the search
engines result pages.”
via Hirease

11. “Without social media, we could
have the best PPC and SEO
program, but it would fall flat if our
customers weren’t given an outlet
to express and share their stories.”
via CastCoverZ!

12. “Online, whenever someone
searches for something
related to our niche, we
want to make sure that we
are in front of them.”
via MyBinding

13. “For the most immediate
results, paid search is the
most beneficial. You pay
today, you get traffic today,
you make a sale today.”
via MyBinding

14. “Our industry isn’t really
exciting or sexy, and because
of that we have to get
creative in the ways that ways
that we market ourselves.”
via MyBinding

15. “When someone has an
online fundraising need, they
know it and they immediately
start searching for a solution.”
via Go Get Funding

16. Do you want the Small Business
Spotlight to shine on your small
business?
Fill out this quick form to apply!