LTE-Broadcast: Reality Check

LTE-Broadcast: Reality Check
25th June 2014
Zahid Ghadialy
@zahidtg

2
Public – © eXplanoTech Ltd. 2014
about eXplanoTech
Requirement
Analysis
Project
Management
Design,
Implement.
Integration &
Deployment
Testing
Services
Maintenance
End to End Solutions
Technology Consulting
Technology Training
System Integration

3
Technical Training Services
Standard Courses
Our experts have developed
complete courses on varying
topics across wireless and
mobile communications. The
“standard courses” are
created to provide the
audience with the basic
knowledge along with the
framework of technical
thinking flavoured with in-
class discussions and practical
examples extracted from our
long experience in the
industry.
Customized Courses
The “customized courses” are
popular among clients who
might want to enrich our
“standard courses” with
material related to their
business. It is also possible to
combine 2 or more shorten
versions of the standard
courses providing an overview
on various different topics.
Bespoke Courses
Courses entirely created on
customer requirement and
specifications, tailored to
meet their specific needs.
Bespoke courses are found
very popular among
customers who work on
certain project and they want
to prepare their staff to deal
with the project related
specifics. Contents of the
“bespoke courses” are
predefined and agreed with
the customer..

4
Technical Training Courses
Long Term Evolution (LTE) (Short / Long) 1 - 2 days
LTE End-To-End Signalling 2 days
LTE for non-engineers 1 day
LTE air-interface 1 day
LTE cell planning 1 day
LTE radio network 1 day
From LTE to LTE-A (short / long) 1 - 2 days
3GPP Release 11 features overview 1 day
3GPP Release 12 features overview 1 day
MBMS and Mobile TV 1 day
LTE / LTE-A
IP Multimedia Subsystem (IMS) 1 day
Machine to Machine (M2M) fundamentals 1 day
Small cells: Introduction and Architecture 1 day
Small cells: HetNets and Offloading 2 days
Emerging Technologies
Basic Telecommunications 2 days
Digital Communications 2 days
Introduction to Wireless Technologies 2 days
Principles of Data Communications 1 day
Channel Coding 1 day
Basic Telecommunications
Radio principles 2 days
RF Training 1 day
Antenna Theory and Design 1 day
MIMO for wireless communications 1 day
OFDMA for wireless communications 1 day
Antennas & Propagation
Introduction to 5G

Disclaimer 5
Source: Dilbert

What ‘Operators’ Say 6
I have been told
by many experts
that LTE-
Broadcast is the
next big thing

7
Blog post - Cellular Broadcast may fail again

Tablets sales increasing 8
Source: Quartz
Source: Forbes - IDC: 87% Of
Connected Devices Sales By
2017 Will Be Tablets And
Smartphones

Only 5% of Tablets remain on ‘data’ plan 9
Source: AllThingsD – July 2013

Big screens for videos 10
Source: Ericsson Mobility Report 2013

‘Content Length’ vs ‘Device Size’ 11
Source: eMarketer Source: Ericsson Mobility Report 2014

Cellular v/s Wi-Fi video usage 12

Vodafone’s Netflix offering 13
Source: GigaOm

Source: Quora
14
Comparing Broadcast and Streaming

‘Video Distribution Network’ 15
Source: Presentation by Matt Stagg, EE – April 2014

• 1 hour of SD (480p.)
video = 1GB
• 1 hour of HD
(1080p.) video =
3GB
• 4K and 8K videos
coming soon.
16
The cost of ‘caching’
El Fuente at 480p.
El Fuente at 1080p.
Source: Digital Trends

Digital video formats with estimated media rates 17
GB per hour
0.18
0.34
0.54
1.12 – 1.57
2.25 – 2.70
4.50 – 6.75

• Comcast: Binge watching actually helps live TV
ratings
• Nielsen: Time-shifted viewing on rise
18
Threats to ‘Content caching’ on the device

Consumers watching TV on ‘Own Terms’ 19
Source: KPCB – May 2014

More ‘Streaming’, Less ‘Broadcast’ 20
Source: CEA – June 2014

21
‘Broad Tail’ is the new ‘Long Tail’
Traditional Market
Current Market
Future Market
Numberofpeople
Content
Head
Long/Broad Tail

Things that will work with LTE-B 22

Digital Signage 23

Live sports / events 24

25
News & Music
• Very important to get business model right for this to work
• Only free/ad based models will succeed in the long run

• ‘Second screen’ is mostly associated with streaming and
requires connection once the user interacts.
• Popular TV channels can create apps tailored for second
screen experience
• Novelty wears off and then there is limited interaction
26
Second Screen

• The question is, do you want to use LTE-B for emergency alerts
or rely on other techniques
27
Emergency alerts

28
Adult entertainment!
• Nuff said 

• Including the Broadcast content in ‘data
allowance’
• Discouraging users with ‘high premium’ for
watching Broadcast content
• Killing the battery with unnecessary ‘caching’
• No ‘unique’ or ‘tailored’ content. Other
medium for similar content may be cheaper.
29
Threats to LTE-B

Cellular v/s Wi-Fi video usage – Take 2 30

31
Are you just
going to tell me
the problems or
do you have any
solutions?

‘DL only’ 4G for Tablets 32
• ‘Downlink only’ 4G radio
• ‘No Uplink’ on 4G
• Listens to common
channels
• Listens to
Broadcast/Multicast
channels
• Connectivity over Wi-Fi
for any configuration of
Apps or radio for tuning
• Would only make sense if additional cost is $10 of less.

‘Sponsored Broadcast’ 33
• Too many ‘ifs’ and ‘buts’ in case of normal sponsored data
• ‘Sponsored Broadcast’ can work similar to traditional TV
model
Picture Source: AT&T

‘Apps’ can point to ‘Broadcast’ information 34
• This can work very well as long as apps can generate some
revenue
• Operators would need to expose new API’s

‘User-generated’ TV channel 35
Source: KPCB – May 2013
• ‘2 minutes of fame’ for everyone interested
• Adverts can be used as fillers
• Users can be provided ratings and community can be built
around it

Concluding Remarks 36
Don’t expect returns Loyalty is more valuable than money
Unique content is needed Avoid complex billing

LTE-Broadcast: Reality Check

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