When Fabrizio Cardinali, CEO of eXact learning solutions North America and Chair of the European Learning Industry Group, gave his keynote address at last year’s Online Educa event in Berlin he began with a speech – a wake-up call – that President Kennedy gave in 1962 when he committed his country to the Space Race by saying, “We’ll do it right and do it first, before this decade is over.” Some seven years later – just within the deadline he’d set – the USA won the race by putting a man on the moon.

1. How can we get Europe’s Learning Industry (first) to the moon and back
in the next decade?
Fabrizio Cardinali
European Learning Industry Group , Chair
f.cardinali@eXact-learning.com

2. THE SPUTNIK EFFECT
4 october 57 12 September 1962 20 july 1969

3. OUR SPUTNIK CHALLENGE
• 80% of Population in Pakistan is under 30
• 1 Billion workers from emerging New Economies
(China and India amongst all) have joined the global
labour market since 2000
• 70% of India’s intl trade is for providing Outsourcing
Services to Western Economies
• Government R&D Spending in New Economies has
risen 3.5% annually since 2000
• In 2020 in China, Science and Technology innovation
will rise to 60 per cent in Economic Growth
contribution
• By 2020 China’s reliance on key foreign technology will
decline to below 30% from more than 50% now
(Source China Daily on new R&D spending Boost in New
Economies)

4. OUR SPUTNIK CHALLENGE
• Chrysler expects over-45 workers to rise from 41% in
2002 to 68% in 2011
• In US half of working age Americans expect to work
into their 70s whether by financial necessity or by
lifestyle choice (AARP Survey)
• In Japan the number of people between 15 and 64 is
expected to decline by 740.000/year for next decade
• In Finland employment rate between 60 and 64 has
doubled since 1990 and 21% of Corporate Training
Programs are attended by employees older than 50
• Median Age will cut Europe’s growth at least 1%
annually for the next 3 decades

5. OUR SPUTNIK CHALLENGE
Call Your Kids’ School!

6. REDUCE OUR MISSILE GAP
Better understanding and recreating
Western knowledge

7. THE PERFECT KNOWLEDGE STORM
The Medici Effect

8. THE PERFECT KNOWLEDGE STORM
The 7 habits of creative genius
1. An insatiable quest for knowledge and
continuous improvement (Curiosità)
2. Learning from experience (Dimostrazione)
3. Sharpening the senses (Sensazione)
4. Managing ambiguity and change (Sfumato)
5. Whole-brain thinking (Arte/Scienza)
6. Body-mind fitness (Corporalità )
7. Systems thinking (Connessione)

9. EUROPE’S RENAISSANCE 2.0
Local diversity .vs.
Global normalization
Venice 90.000 Genoa 50.000 Vinci – Florence (40 km) 2 walking days
Florence 40.000 Rome 35.000 Rome- Amboise (1500 km) 3 months on a
donkey ride

10. EUROPE’S RENAISSANCE 2.0
Add a little “dolce” to your “vita”.
7 habits of creative genius
Local diversity .vs.
Global normalization
Venice 90.000 Genoa 50.000 Vinci – Florence (40 km) 2 walking days
Florence 40.000 Rome 35.000 Rome- Amboise (1500 km) 3 months on a
donkey ride

11. EUROPE’S RENAISSANCE 2.0
Intersectional creativity .vs.
Monosectorial innovation

12. EUROPE’S RENAISSANCE 2.0
•1 Billion workers from emerging New
Economies (China and India amongst all)
have joined the global labour market
since 2000
Public Leadership .vs. •70% of India’s intl trade is for providing
Outsourcing Services to Western
Economies
Public Debate •Government R&D Spending in New
Economies has risen 3.5% annually since
2000
•In 2020 in China, Science and Technology
innovation will rise to 60 per cent in
Economic Growth contribution
•By 2020 China’s reliance on key foreign
technology will decline to below 30%
from more than 50% now
(Source China Daily on new RD spending
Boost in New Economies)

13. EUROPE’S RENAISSANCE 2.0
New Entrepreneurship Trust & Risk .vs.
Old Banks Bailouts

14. EUROPE’S RENAISSANCE 2.0
New Entrepreneurship Trust & Risk .vs.
Old Banks Bailouts

15. EUROPE’S RENAISSANCE 2.0
New Entrepreneurship Trust & Risk .vs.
Old Banks Bailouts

16. EUROPE’S RENAISSANCE 2.0
New Entrepreneurship Trust & Risk .vs.
Old Banks Bailouts

17. EUROPE’S RENAISSANCE 2.0
New Entrepreneurship Trust & Risk .vs.
Old Banks Bailouts

18. EUROPE’S RENAISSANCE 2.0
Towards a Darwinian Specialization for EuropeanWorkers
Surviving global competition
Its Not the strongest or most intelligent species that survives,
its the one most adaptable to change

19. EUROPE’S RENAISSANCE 2.0
Towards a Darwinian Specialization for EuropeanWorkers
Surviving global competition
Its Not going to be the smartest or best trained student that will survive,
its the one most adaptable to new markets, jobs, competences and skills

20. EUROPE’S RENAISSANCE 2.0
Towards a Darwinian Specialization for EuropeanWorkers
Surviving global competition
Its Not going to be the richer or best designed content that will survive,
its the one most adaptable to new devices
(DITA,Darwinian Information Type Architecture , OASIS)

21. The European Learning Industry Group
Promoting creativity and innovation in the European Learning Industry
Open Co-opetition .vs.
Blind Competition
Intel, IBM

22. The European Learning Industry Group
Promoting creativity and innovation in the European Learning Industry
Open Co-opetition .vs.
Blind Competition

23. The European Learning Industry Group
Promoting creativity and innovation in the European Learning Industry
Open Co-opetition .vs.
Blind Competition

24. The European Learning Industry Group
Promoting creativity and innovation in the European Learning Industry
Open Co-opetition .vs.
Blind Competition
Università
Aalto University, Università Telematica
Telematica
Internazionale Uninettuno
& Lubeck Univerisity
Internazionale
Cisco Learning Network
Ignition
Exact Exact HarvestRoad Uninettuno
OnCampus
OnCampus
Jenzabar
LCMS Hive DR
Webster University
IBM Università
Università Telematica Internazionale Telematica
Uninettuno Internazionale
Line Communications
IBM Uninettuno
McGraw Hill
Pearson
Università
Università Telematica Internazionale Uninettuno Telematica
Internazionale
Intel, IBM Uninettuno

25. Join –Act – Share
The learning industry Sputnik has been launched...
But do it Fast!
www.elig.org
Email: f.cardinali@eXact-learning.com twitter : @CardinaliF
EligChair