Presentation at the 2009 E-Tourism Africa Summit in Johannesburg by Jerome Touze of Wayn.com

1. . ©2002-2009 Where Are You Now? Limited. All Rights Reserved WAYN | ‘Embracing Social Media’ Applying South Africa Tourism Board (SATB), as a case study for discussion Jerome Touze Co Founder & Co CEO

2. WAYN.com - An Introduction

5. Demographic Breakdown

6. Our Approach With Tourism Boards and Travel Organisations

8. Our Approach for DMO’s Our approach allows clients to interact with our community in a way which is inspirational, engaging, and impactful . Objectives can be centred upon branding, lead generation, data capture or involve UGC (User Generated Content)

9. Example of Tourism / Travel organisations using WAYN

10. South Africa Tourism Board – A Case Study

11. Outlining the ‘core campaign’ strategy for SATB Key Objective: The promotion of South Africa as the ‘destination of the moment Tactical Objective: To place ‘South Africa’ at the centre of the WAYN communities discussions Tactical Objective: Design and execution of a global competition to drive data capture Tactical Objective: Inspire the WAYN audience to engage with a ‘content rich’ microsite, facilitating feedback and interaction The approach we initiated, facilitated the creation of a fully branded, content rich, integrated profile which promoted a ‘global competition’ to find from SATB’s chosen audience, ‘The Face of South Africa’ .

12. Outlining the ‘core campaign’ strategy for SATB Content rich WAYN Microsite Competition Announcement

16. Key Lessons Learnt

19. Q&A

20. Contact Jerome Touze Co Founder & Co CEO Tel: +44 77 806 685 88 Email: jerome@wayn.com