This document provides an introduction to big data, including: - Big data is high volume, high velocity, and high variety information that requires new processing to enable better decision making. It includes mostly unstructured data from sources like documents, email, social media, and sensors. - The amount of data being created is growing exponentially and is projected to reach 44 trillion gigabytes by 2020, driven by the internet of things, social media, mobile devices, and more. - Analyzing large datasets allows organizations to identify patterns and trends to optimize processes, predict weather, understand customers, and pursue other beneficial analyses.

1. Brought to you by ePlus and EMC
DISCOVER THE BENEFITS OF
UNDERSTANDING BIG DATA:
BIG DATA 101

2. ePlus: BIG DATA 101
WHAT EXACTLY IS BIG DATA?
Big data is high volume, high
velocity, and/or high variety
information assets that require
new forms of processing to enable
enhanced decision making, insight
discovery, and process optimization.
Gartner’s 3Vs
Volume
Velocity
Variety
1
2
3

3. ePlus: BIG DATA 101
WHAT EXACTLY IS BIG DATA?
Unstructured data comprises
more than 90% of the information
in today’s enterprises, much of it
stored away in documents, email,
notes, and Web content.
Machine-
Generated
Data From
Sensors
Machine
Logs
Cellphone
GPS Signals
Social Media
Online
Transactions
Unstructured
Data
Source: Extracting Value from Chaos, IDC, June 2011

4. ePlus: BIG DATA 101
BIG DATA, ENORMOUS NUMBERS
1 zettabyte of data was created in the last
2 years. It dwarfs the amount created in the
history of human civilization prior to that.
Computing power is
doubling every 18 months.
18 MONTHS
There have been 300 billion
tweets tweeted so far.
300 BILLION+
1 ZETTABYTE
The EMC 2014 Digital Universe survey
projects that the world’s data will reach
44 trillion gigabytes by 2020.
44 TRILLION
There are 10,000
credit card transactions
every second.
10,000
79% of IT professionals identify
“managing storage growth”
as a major challenge in 2014.*
79%
*Source: Managing Storage: Trends, Challenges, and Options 2013-2014, EMC

5. ePlus: BIG DATA 101
WHY NOW? TIPPING POINT REACHED:
EMC’s Digital Universe 2014 study projects
that the world’s data will reach 44 trillion
gigabytes by 2020.
44 TRILLION
in data storage and
processing power
EXPONENTIAL GROWTH
in data creation from Internet-
connected objects, social
media, mobile, and more
EXPLOSIVE GROWTH
A GREEN LIGHT FOR
BIG DATA INITIATIVES

6. ePlus: BIG DATA 101
WHY DOES IT MATTER?
Big data is the new discipline for
big business.
Harnessing the power of analytics on a
massive scale allows public and private
sector institutions to identify trends,
changes, and patterns.
ANALYZING AND
OPTIMIZING
TRAFFIC PATTERNS
PREDICTING
DISASTROUS
WEATHER
UNDERSTANDING
CUSTOMER
BUYING HABITS
FINDING A
CURE FOR
CANCER

7. ePlus: BIG DATA 101
HOW CAN YOU GET STARTED?
Contact tech@eplus.com to learn more.
It’s best to start small with big data to get your footing.
Keep big data
systems isolated
from legacy
database
systems initially.
Adopt data
mining tools
for internal and
external data.
Define your
organization’s
data challenges.
Do an Enterprise
Storage Assessment
with ePlus to better
understand how your
infrastructure can
support big data.

8. BIG DATA 101:
THANK YOU
FOR YOUR TIME
Contact tech@eplus.com to learn more.