Project 3 instructions

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eMoney003

The Art of Typography Choosing the Proper Font

Introduction ,[object Object],[object Object]

Basic Rules ,[object Object],[object Object],[object Object]

Where are Fonts Used? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Font Categories ,[object Object],[object Object],[object Object],[object Object],[object Object]

Let us Review the Font Categories ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online or in Print? ,[object Object],[object Object],[object Object]

Readers ,[object Object],[object Object],[object Object]

Put it all together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Typography is one of the most essential elements in graphic design. It can be used to convey a message and even affect how people perceive your business’s brand. If you want to create an eye-catching logo that stands out from the crowd, it’s important that you learn about typography and its various types so that you can choose the right typeface for your logo design project. In this article we’ll explain what typography is and why it’s important in logo design before getting into some examples of each type so that you’ll have an idea of which one might work best for your brand! Why is typography important in logo design? Typography is the art and technique of arranging type. It’s used to create a visual identity for a brand, website or logo. A good example of typography in logo design is when you look at Nike’s “swoosh” logo. The entire shape of their famous logo was inspired by an athletic shoe called the “Nike Air Kix” but they didn’t just copy it exactly—they made subtle changes that made it unique from other brands’ logos at the time with “Nike” written across them (which would have been extremely easy for competitors to do). What are the different types of typography? There are many different types of typography that can be used in logo design. We’ll cover these below, but first let’s discuss the basics: Serif fonts have small endings on the ends of their strokes (think “a” in “apple”). Serifs were popular in print until the mid-20th century and still tend to be used today by newspapers and other publications. Sans serif fonts do not have any decorative flourishes at all—they’re simply plain drawings without any decoration or flourish whatsoever. The most famous sans serif font is Helvetica, which has been around since 1957 (and we love it). This typeface was designed by Max Miedinger as part of an advertising campaign for Swiss watchmaker Breitling; however, Helvetica isn’t just restricted to this typeface either! There are several other variations available online if you’d like something more customized than what comes with your standard computer monitor screen font selection system. 1. Serif Serifs are small strokes at the ends of letters, and they’re used to make text easier to read. They can also be found in print and digital media, like logos or magazines. The most common serif font is Times New Roman, which was created in 1857 by William Morris as part of his production company’s printing press equipment. 2. Sans Serif Sans serif fonts are easier to read on screen than serif fonts. They’re often used for body text and titles, headings, and headlines. The most common sans serif typeface is Helvetica Neue—the same one that’s been around since 1957! 3. Cursive Cursive is a type of script that uses some combination of straight lines and curves to create an elegant, friendly look. The letters are generally small and delicate, with many letters having little or no vertical space between them. Cursive is a type of script that uses some

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