eMarketer Webinar: Social Media Marketing on Mobile Devices
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This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do to embrace the new opportunities that the mobile environment provides.
51. Speaker Profile
Maya Grinberg
Chief Evangelist, Social Media Manager at
Wildfire
•Huffington Post
•Social Media Examiner
•Social Media Today
Google.com/+mayagrinberg
@papayamaya
@wildfireapp
Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 51
52. Delivering an optimized experience on mobile is essential
• Auto-optimized for the
device’s display
• Design once, run
everywhere –
smartphone, tablet,
desktop Smartphone Tablet
Smartphone
Tablet
• Seamless, consistent Desktop
customer experience
regardless of device
• Engage mobile users –
the fastest-growing
method to access social
media
Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 52
53. Wildfire by Google
• One of the largest providers of Serve 30 of World’s Top 50 Brands
social media marketing software
• Founded in 2008, acquired by
Google in August 2012
• 21,000+ paying customers in
130+ countries
• Powered 250K+ campaigns
Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 53
54. Wildfire Social Marketing Suite
• Integrated platform for
brand engagement,
amplification, and
monetization
• Data-driven content
creation and publishing Messages Pages Ads Promotions
• Real-time measurability
Campaigns • Engagement • Referrals • Benchmarking • Competitive
and analytics
• Comprehensive Analytics
management and control
• Advanced ads
optimization platform
Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 54
As part of its new social/mobile-first mindset, Intuit, the financial and tax preparation software company that makes Quicken, rolled out its Intuit Innovators campaign in November. The campaign encourages small business owners and financial professionals nationwide to share their success stories via social channels and participate in mobile training courses.