Join eMarketer analysts Victoria Petrock and Krista Garcia as they discuss social media strategies and tactics used in the automotive, travel, retail, pharma and financial services sectors.
57. WHY PINTEREST?
BY THE NUMBERS
Extreme Growth
According to ComScore, Pinterest is the fastest growing social network in both unique visitors and clicks from
search engines. The network saw +4377% growth between May 2011 and May 2012. Pinterest users were
found to spend more, buy more items and conduct more online transactions than other social media buyers.
Site Engagement
Pinterest ranks behind only Facebook and Tumblr for user engagement time. Many users describe Pinterest
sessions as addictive, leading to 98 minutes per month for the average user.
Traffic Referrals
In June Pinterest scored its highest referral traffic yet, surpassing Bing and Google (referral) for the first time.
It now ranks only behind Facebook, Yahoo, and Google (organic).
Additional Source: Tech Crunch, Shareaholic
58. LOWE’S HOME IMPROVEMENT
Lowe’s does an excellent job segmenting their boards for specific user needs and
interest areas. Holiday themes (Christmas & V-Day), passion subjects
(Pets & Crafts), product/room specific (Lighting, Bedrooms, Bathrooms). They
even leverage sponsorship by featuring NASCAR driver Jimmie Johnson’s
Instagram pics.
U n iq u e
F e a tu re
Gift card board
drives retail
connection with
8K+ followers.
60. THANK
YOU
ABOUT VITRUE
Vitrue is the global leader and innovator of social enterprise software. It
offers the industry’s most scalable and secure cloud-based social marketing
solution, enabling brands to harness the full marketing potential of social on
Facebook, Twitter, Google+, YouTube and emerging platforms. First-to-
market with Instagram and Pinterest modules, the award-winning Vitrue
SRM platform collectively manages more than one billion social relationships
in over 100 countries across more than 4,500 social accounts for its clients.
For more information, visit www.vitrue.com, Like on Facebook and follow
on Twitter.