eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. In this webinar, we take a look at the final results and review what retailers need to know about changing consumer behaviors to keep up in 2016. Topics include: How the overall retail sector performed during the 2015 holiday season; Why experiential gifts were one significant holiday trend of 2015; How consumers used their phones and other mobile devices to shop last holiday season; How deal-seeking behaviors are changing the holiday shopping calendar.
51. 3 Tips to Have a Strong 2016
Mary (Shirley) Sheehan, Head of Product Marketing
52. adroll.com, @AdRoll
Tip 1: Keep your campaigns running to snap
up high quality inventory at low CPMs
What to do:
● Retarget previous purchasers with strong
calls to action (CTAs), shopping incentives
and new product offerings.
● Run loyalty campaigns based on your
customer relationship management (CRM)
data to reach previous purchasers.
After the holiday rush, CPMs drop significantly, but online shopping activity remains the same.
53. Tip 2: Make a great impression with clever
creative
adroll.com, @AdRoll
What to do:
● Test copy that offers great discounts and
incentives, like ‘End-of-Season Sale” and
“Free Shipping!”
● Try a creative refresh. Make sure your ads
are relevant and speak to the changing
seasons.
● Use personalized dynamic ads and carousel
ads to add engagement and higher CTRs.
The right words and images can go a long way. Keep your ads fresh and compelling to win over more
customers and make more sales.
54. Tip 3: Drive new customers to your site with
AdRoll Prospecting
adroll.com, @AdRoll
How it helps:
Predict new customers
Serve targeted ads based on real-time interest. Don’t just rely on
demographic data. Get results with our dynamic intent data.
Enhanced Retargeting Campaigns
Amplify the reach of AdRoll Retargeting by pairing it with
Prospecting. Prospecting drives new customers, and retargeting
brings them back for more.
Prospecting is a customer acquisition product that connects you to new, high quality audiences who
behave like your existing customers. Prospecting gives you a new way to reach additional customers.