Does your business invest in Social Media or do you feel that it should, but you are wondering what the return is? Find out which Social Media channels are appropriate to different types of businesses and how to measure whether or not the cost in time and/or money is worthwhile. The short seminar will cover: Should your business use Social Media at all? A selection of Social Media channels and when they are effective Techniques and free tools to help you minimise the effort you put in How to tell if what you are doing is worthwhile

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Is Social Media a waste of time
for my business?

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Course Info
• Presenter
• Fire Exits
• Timings/Breaks
• Questions

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Agenda
• Introductions
• What is Social Media?
• Is it a waste of time?
• Does anything work?
– (and, if so, what?)
• Do’s and don’ts

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Who are eGenie?
eGenie – “3 wishes – more customers, more sales, more
profit”
Working with local SMEs
Bing & Google certified
Delivering increased profit

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eGenie Process
Marketing
Optimisation
Analysis
Recommendations

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Introductions
• Who are you?
• What do you do?
• What do you want out of today?

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What is Social Media Marketing?

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What is Social Media Marketing
• Social Media
websites and applications that enable
users to create and share content or to
participate in social networking
• Marketing
the action or business of promoting and
selling products or services, including
market research and advertising

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9 Types of Social Media
• Social Networking
• Blogs
• Microblogging
• Business Networking
• Social Bookmarking
• Content Voting
• News Aggregation
• Directories & Wikis
• Online Video sharing

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Social Media Platforms – Social
Networking

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Social Media Platforms – Blogs

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Social Media Platforms – Business
Networking

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Social Media Platforms – Social
Bookmarking

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Social Media Platforms – Content
Voting

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Social Media Platforms – News
Aggregation

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Social Media Platforms – Directories &
Wikis

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Social Media Platforms – Video Sharing

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Social Media Platforms – Photo
Sharing

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Number of people using Social Media

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Is Social Media a waste of time?

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Does it make a difference?
Source: Google http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html

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Does it make a difference?

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Does it make a difference?

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How can Social Media Help?

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Business objectives?
More customers, more sales, more profit.
• Show people where you are!
• Let people know who you are!

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Business objectives?
• Brand awareness
• Product awareness
• Build reputation or authority
• Reach new markets
• Engage with audience – build loyalty
• Seek feedback
• Signpost your website

27. How do people use the web?
Participation
• Connecting
• Collaborating
• Creating
• Sharing
Consumption
• Finding
• Browsing
• Consuming
• Buying

28. Business objectives?
• Brand awareness
• Product awareness
• Build reputation or authority
• Reach new markets
• Engage with audience
• Seek feedback
• Signpost your website
Connecting
Sharing
Collaborating
Connecting
Collaborating
Collaborating
Sharing / SEO

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Which Platforms work?

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Which Platforms work?
• Consider
– Who is your target market
– Go where your target market goes
– Use keywords

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Platforms - Facebook
• 65% of businesses never get seen on Facebook
• Factors:
o Time
o Engagement
o Affinity

32. Facebook – Who’s it for?
• High Google competition
• Innovative products /
services
• Visual products
• Word of mouth
• Branding & engagement
Trades
Tech
Cake-shop
Trades
Large Orgs

33. Platforms – Facebook– Do’s & Don’ts
Do
• Reply to comments
• Be consistent in tone
• Use 80/20 rule
• Use images & video
• Pose questions
• Look at Insights
Don’t
• Use your Personal account
• Overshare
• Be late in responding
• Write in length
• Buy likes
• Fill newsfeeds

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Platforms - Twitter

35. Twitter – Who’s it for?
• Authority
• Growth industries
• Visual products
• Branding & engagement
• Responding to customer
• Demonstrating expertise
Services / Profession
Tech
Cake-shop
Large Orgs
B2C
B2B

36. Platforms – Twitter – Do’s & Dont’s
Do
• Tweet often
• Ask for retweets
• Include a CTA
• Include links
• Respond to criticism
• Shorten links
• Use images
Don’t
• Court Controversy
• Alienate / Anger
• Be too salesy
• Be negative
• Be vague

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Platforms - LinkedIn

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LinkedIn – Who’s it for?
• Business to Business
• Building Authority
• Networking
• Lead Generation

39. LinkedIn– Do’s & Dont’s
Do
• Maintain current profile
• Demonstrate knowledge
• Help / Solve problems
• Join groups
• Post informatively
• Use a professional image
Don’t
• Spam message
• Prioritise quantity
over quality
• Self promote
• Use as a soapbox

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Platform - Google+

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Google+ Who’s it for?
• Local business
• Brick & Mortar
• Competitive industry
• Competitive search
• Build authority /
engage
• Social Proof
• Google
Locksmith
Shop
Restaurant
Trade
Tech / Services
Plumber
Advertisers

42. Platforms – Google+ Do’s & Dont’s
Do
• It!
• Encourage reviews
• Link with website
• Add images
• Link authorship
Don’t
• Use personal Google+ page
• Forget to add all contact
details

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Platforms - Others

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Video
• Engage more
• Communicate more clearly
• Demonstrate skill
• Show off products
• Be human
• Host on your website
• Earn ad revenue

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Image
• Wow your audience

46. What makes a good post?
• Be relevant
• Be interesting
• Be social
• Keep audience in mind
• Focus on objective
• Catchy Title
• Use images or video
• Include a link
• Shorten link
• Include clear CTA

47. Golden Rules of Social Media
• Listen
• Good content
– Keywords
– Add value
• 80/20 sales rule
• Seek to engage
• Policy for staff
• Don’t make it personal
• Define your goals
• Make a plan
• Use a calendar
• Set aside time
• Analyse & Adjust

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Summary
• Go where your audience goes
• Beware potential pitfalls
• Stick to the rules
• Be authentic
• Commit to a plan
• Test and measure

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Tools – Hoot Suite

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Tools – NameChk

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Any questions?
info@eGenie.biz
www.eGenie.biz
01245 790388