Please see blog http://blog.eComm.ec

2. Messaging Apps
Innovation occurs at the edges
Tom Katis
CEO, Voxer
Copyright 2011 Voxer LLC

3. Communication Apps
Free Calling (Skype,Viber)
Video Calling (Tango, Oovoo)
Voice Messaging/Walkie Talkie/Push to talk
Text/Photo Messaging

4. Messaging Apps
Voice Messaging/Walkie Talkie: Text/Photo Messaging:
Voxer Whatsapp
Heytell Kik
Tikl Ebuddy
Blip.me Textplus
Talkbox Textnow
Textfree

5. Messaging Apps
Walled Gardens Aggregators / Gateways
Voxer Ebuddy
Heytell Textplus
Blip.me Textnow
Talkbox Textfree
WhatsApp
Kik

6. Gardens and Gateways
Walled Gardens Aggregators / Gateways
attempting to be: attempting to be:
Twitter Tweetdeck
AIM Adium

7. Mobile Messaging Apps
WhatsApp
Kik
Heytell
Talkbox
Blip.me
Voxer

8. Kik

9. WhatsApp

10. WhatsApp

11. WhatsApp

12. Heytell

13. TalkBox

14. Blip.me

15. Voxer
Use Case: Meet at the Ball Game
5 friends, 2 sections
Copyright 2011 Voxer LLC

16. Copyright 2011 Voxer LLC

17. Copyright 2011 Voxer LLC

18. Copyright 2011 Voxer LLC

19. Copyright 2011 Voxer LLC

20. Efficiency of Voice vs Text
• We type slower but read faster than speaking
• Text becomes more efficient as the group gets bigger
• Typing 20-60 Words Per Minute
• Speaking 160 WPM (Audio Books)
• Reading 250-300 WPM
• Listening up to 300 WPM

21. Efficiency of Voice vs Text
Source: Jacob Palme “Electronic Mail” Artech House Publishers 1995

22. Efficiency of Voice vs Text
Email Voice
Text becomes more efficient
when the group gets to
5 participants

23. Efficiency of Voice vs Text
Mobile Voice
Text
Mobile Text becomes more efficient
when the group gets to
9 participants

24. The Problems with Voice
It’s not just about efficiency
Increasingly viewed as
• Anti-Social
• Inefficient

25. The Problems with Phone Calls
• Interrupting
• Waiting
• Social Awkwardness

26. Calls vs Text

27. Call vs Vox

28. Voxer is NOT Regular Push-To-Talk

29. The Problems with Legacy Push-To-Talk
• High Performance but
• Anti-Social
• Manual
• Interruptive
• Non-dynamic (live only)

30. Text vs Vox
The majority of our messages are Voice, not text.
In fact, the ratio is 2 to 1.

31. Progressive and Low-Latency Key
30% percent of messages are requested live
30%
Time Shifted Live
70%

32. Social Communication
Copyright 2011 Voxer LLC

33. Social Networks
Source: Paul Adams, Google UX

34. We compartmentalize
Source: Paul Adams, Google UX

35. Strong Ties
Average number of Friends on
Facebook: 130
Only interact regularly with 4 to 6
Source: Paul Adams, Google UX

36. Social Communication Focuses on the Strong Ties
Source: Paul Adams, Google UX

37. More than one winner likely (like current IM)

38. What people want
Lightweight interaction (not calls)
Groups (social segmentation)
Text,Voice, Pictures,Video, Location
Fast (progressive and low latency)

39. Messaging Apps
Innovation occurs at the edges
Tom Katis
CEO, Voxer
Copyright 2011 Voxer LLC