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RETHINKING EMAIL
             Dave Troy




                             Dave Troy
                             Chief Executive Officer



    davetroy@shortmail.com

    @davetroy

    facebook.com/davetroy
EMAIL, 1971
EMAIL, 2011
The more things change...
    the more they stay the same.

• Nostrong innovation in email, while the web/mobile has
 flourished. Why?

• Major   players have (inadvertently) chilled innovation

• Spam     (90-95%) and storage: big barriers to entry

• RFC822, 2822, 3501, etc: young, innovative   developers don’t
 much care for these ancient standards

• Complex    state machines vs. stateless transactions
TIME TO REINVENT EMAIL?
     Start over from first principles
ASKING WHY

• Why  and how do people
 use email?


              Victoria Belloti, PARC
              Inbox Love, February 2011
TO-DO LIST!
REMINDERS!
TASK &
  PROJECT
MANAGEMENT!
DOCUMENT
 ARCHIVE!
GRAND CENTRAL STATION


• “Email   is the grand central station of knowledge work.”

• Ohyeah: we also use it for personal & business
 communications!

• Obligation      Management
Induced Cognitive Load! Whoa!
Induced Cognitive Load! Whoa!
“CRAP. I OWE HIM A REPLY!”




 Email is where we manage our obligations.
                 (Really badly!)
DESIGN CONSTRAINTS


• Newproducts are a result of specific design
 constraints

• Withinthe world of email, the only true design constraint is
 interoperability: RFC2822 and friends

• What     else might be possible?
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
public




asynchronous             synchronous




               private
GOOGLE WAVE


• “What   email would have been if it had been invented today.”

• “We   may have overstressed that idea.”

• “We   forgot one thing: to make it work with email.”

• Based   on XMPP; how very different is that from SMTP?
THE PROBLEMS




   overload                       corrosive
For many, email is making things worse, not better.
HOW PEOPLE USE EMAIL

• MYTH:      people want one email identity

• FACT:    on average, people have six!

• FACT:    Namespace is more important than features!

• Ben   Gross (presenter, Inbox Love, November 2010)

• http://bengross.com/publications/
STORAGE
Dealing with arbitrarily sized
      email is HARD.

    Viruses, attachments,
     documents, UGH!
SPAM
 No cost to sender.
Huge amount of traffic.
BLAH, BLAH, BLAH.

                         THE FOREGOING DOCUMENTS
                         ARE CONFIDENTIAL
                         This message and the foregoing
                         documents are intended solely for
                         the use of the individual(s) or entity
                         to which they are addressed. It may
                         contain information that is
                         privileged, confidential, and exempt


    TL;DR                from disclosure under applicable
                         law. If the reader of this message is
                         not the intended recipient, or the
                         employee or agent responsible for
Too long, didn’t read.   delivering the message to the
                         intended recipient, any
                         dissemination, distribution, or
                         copying of this communication is
                         strictly prohibited. If you have
                         received this communication in
                         error, please notify me immediately
                         by replying to this email and delete
                         all copies. Thank you.
NEW DESIGN
CONSTRAINTS?
        GOALS
      Ease overload.
  Improve relationships.
Put (small) cost on sender.
 Orient around people
 instead of messages.
   Standards compliant.
Minimize new constraints.
SHORTER
 EMAIL.
500 Characters?
SHORTMAIL IS OUR
            CONTRIBUTION
• We   hope it will improve relationships

• We   hope it will improve response time

• We   hope it will reduce cognitive load

• We   hope it will put a reasonable cost on senders

   hope it will spur innovation in the stagnant
• We
 world of email
people   conciseness!
PUBLIC EMAIL?
MARKET DESIRE

“Shorter Email Movement”

 http://three.sentenc.es/
  http://four.sentenc.es/
  http://five.sentenc.es/
“But the real key to this
Gmail Lite that I envision
 would be a restriction.
   Message length.”
    – MG Siegler, TechCrunch
      November 27, 2010
Chris Anderson @ TED

   “The total time taken to
 respond to an email is often
MORE than the time it took to
          create it.”

   Shortmail enforces
     an email charter.
IMPACT OF
   TOUCH,
   MOBILE.
People want shorter, more
 concise communication!
MYTH: They don’t use email.
FACT: They don’t like email.




         Too formal, too much signaling overhead.
          Maybe ADULTS write too damn much!
public




asynchronous             synchronous




               private
Shortmail.com Launches Today.
Shortmail is standards-compliant.

IMAP/POP for compatibility with millions of
   mobile devices. (whence FB IMAP?)

SMTP for interoperability with every existing
              email address.

 But mostly, we want Shortmail to make you
                  happy.

          A true public identity?

 Future? Open social network built on email?
And,
Intr oducin g....

  X-Character-Limit: 500
X-Reply-Character-Limit: 500
HELP US                                        Dave Troy
                                                Chief Executive Officer




MAKE EMAIL             davetroy@shortmail.com

                       @davetroy



 BETTER.               facebook.com/davetroy




 Get your account at
   shortmail.com!
David Troy - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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David Troy - Presentation at Emerging Communications Conference & Awards (eComm 2011)

  • 1.
  • 2. RETHINKING EMAIL Dave Troy Dave Troy Chief Executive Officer davetroy@shortmail.com @davetroy facebook.com/davetroy
  • 5. The more things change... the more they stay the same. • Nostrong innovation in email, while the web/mobile has flourished. Why? • Major players have (inadvertently) chilled innovation • Spam (90-95%) and storage: big barriers to entry • RFC822, 2822, 3501, etc: young, innovative developers don’t much care for these ancient standards • Complex state machines vs. stateless transactions
  • 6. TIME TO REINVENT EMAIL? Start over from first principles
  • 7. ASKING WHY • Why and how do people use email? Victoria Belloti, PARC Inbox Love, February 2011
  • 10. TASK & PROJECT MANAGEMENT!
  • 12. GRAND CENTRAL STATION • “Email is the grand central station of knowledge work.” • Ohyeah: we also use it for personal & business communications! • Obligation Management
  • 15. “CRAP. I OWE HIM A REPLY!” Email is where we manage our obligations. (Really badly!)
  • 16. DESIGN CONSTRAINTS • Newproducts are a result of specific design constraints • Withinthe world of email, the only true design constraint is interoperability: RFC2822 and friends • What else might be possible?
  • 17. public asynchronous synchronous private
  • 18. public asynchronous synchronous private
  • 19. public asynchronous synchronous private
  • 20. public asynchronous synchronous private
  • 21. public asynchronous synchronous private
  • 22. public asynchronous synchronous private
  • 23. public asynchronous synchronous private
  • 24. public asynchronous synchronous private
  • 25. public asynchronous synchronous private
  • 26. public asynchronous synchronous private
  • 27. public asynchronous synchronous private
  • 28. GOOGLE WAVE • “What email would have been if it had been invented today.” • “We may have overstressed that idea.” • “We forgot one thing: to make it work with email.” • Based on XMPP; how very different is that from SMTP?
  • 29. THE PROBLEMS overload corrosive For many, email is making things worse, not better.
  • 30. HOW PEOPLE USE EMAIL • MYTH: people want one email identity • FACT: on average, people have six! • FACT: Namespace is more important than features! • Ben Gross (presenter, Inbox Love, November 2010) • http://bengross.com/publications/
  • 31. STORAGE Dealing with arbitrarily sized email is HARD. Viruses, attachments, documents, UGH!
  • 32. SPAM No cost to sender. Huge amount of traffic.
  • 33. BLAH, BLAH, BLAH. THE FOREGOING DOCUMENTS ARE CONFIDENTIAL This message and the foregoing documents are intended solely for the use of the individual(s) or entity to which they are addressed. It may contain information that is privileged, confidential, and exempt TL;DR from disclosure under applicable law. If the reader of this message is not the intended recipient, or the employee or agent responsible for Too long, didn’t read. delivering the message to the intended recipient, any dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this communication in error, please notify me immediately by replying to this email and delete all copies. Thank you.
  • 34. NEW DESIGN CONSTRAINTS? GOALS Ease overload. Improve relationships. Put (small) cost on sender. Orient around people instead of messages. Standards compliant. Minimize new constraints.
  • 36.
  • 37. SHORTMAIL IS OUR CONTRIBUTION • We hope it will improve relationships • We hope it will improve response time • We hope it will reduce cognitive load • We hope it will put a reasonable cost on senders hope it will spur innovation in the stagnant • We world of email
  • 38. people conciseness!
  • 40. MARKET DESIRE “Shorter Email Movement” http://three.sentenc.es/ http://four.sentenc.es/ http://five.sentenc.es/
  • 41. “But the real key to this Gmail Lite that I envision would be a restriction. Message length.” – MG Siegler, TechCrunch November 27, 2010
  • 42. Chris Anderson @ TED “The total time taken to respond to an email is often MORE than the time it took to create it.” Shortmail enforces an email charter.
  • 43. IMPACT OF TOUCH, MOBILE. People want shorter, more concise communication!
  • 44. MYTH: They don’t use email. FACT: They don’t like email. Too formal, too much signaling overhead. Maybe ADULTS write too damn much!
  • 45. public asynchronous synchronous private
  • 47.
  • 48. Shortmail is standards-compliant. IMAP/POP for compatibility with millions of mobile devices. (whence FB IMAP?) SMTP for interoperability with every existing email address. But mostly, we want Shortmail to make you happy. A true public identity? Future? Open social network built on email?
  • 49. And, Intr oducin g.... X-Character-Limit: 500 X-Reply-Character-Limit: 500
  • 50. HELP US Dave Troy Chief Executive Officer MAKE EMAIL davetroy@shortmail.com @davetroy BETTER. facebook.com/davetroy Get your account at shortmail.com!

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