Please see corresponding blog http://blog.eComm.ec

2. April 21, 2010

3. Thank you!

4. Your AR Conf Co-chairs Christine Perey, PEREY Research & Consulting Steve Feiner, Columbia University Blake Callens, Zugara

5. to accelerate the development of our industry “in order to make the physical world our platform” Augmented Reality today and in the future

6. Mont Blanc Geneva Thonon-les-Bains Lake Geneva Arriving in Montreux in 15 min Mobile device with sensors Overlay (Text, images, graphics, 3D objects) on the real world camera, GPS, compass, accelerometer, microphone

7. Physical world “triggers” Explicit (printed markers) Implicit real world triggers Fixed position in space (GPS + compass) Sounds (music, voices)

8. The “associated” digital data A circle which has POI information associated with it (e.g., Layar) A text box (e.g., acrossair, Wikitude) A 3D object in fixed position (e.g. junaio) A “free standing” animated 3D object An “object” which can be manipulated/with which user can interact (e.g., games) Overlay (on the real world)

9. Mobile AR Users Today ~ 1 Million Technology elite Mostly male Flat rate data plans Smartphones 90+% of activity on Android and iPhone Tolerant of rough edges Avid users of social networking Japan, Western Europe and US

10. Value proposition? It depends Novelty “just to see differently” Information (in real time or not) in context Service or friend discovery Experiences

11. Reminders to Speakers If you want to be able to take questions, then build that into your time slot