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Mark Rolston on the Life Cycle of a Product

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E
eComm2008

The document discusses the typical life cycle of a product from inspiration and conception to becoming established and facing evolution or disruption over time. It notes that products start with an idea, go through development of a new model, reach a point of being widely recognized and used, and eventually experience changes through evolution or collision with new alternatives.

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Mark Rolston Chief Creative O cer © 2007 frog design. Confidential Proprietary.
A RULE OF THUMB change is inevitable © 2007 frog design. Confidential Proprietary.
the life of a product (aka- “it”) © 2007 frog design. Confidential Proprietary.
In the beginning… © 2007 frog design. Confidential Proprietary.
Inspiration! © 2007 frog design. Confidential Proprietary.
“What is it?” © 2007 frog design. Confidential Proprietary.
a new model emerges © 2007 frog design. Confidential Proprietary.
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product
Mark Rolston on the Life Cycle of a Product

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Mark Rolston on the Life Cycle of a Product

  • 1. Mark Rolston Chief Creative O cer © 2007 frog design. Confidential Proprietary.
  • 2. A RULE OF THUMB change is inevitable © 2007 frog design. Confidential Proprietary.
  • 3. the life of a product (aka- “it”) © 2007 frog design. Confidential Proprietary.
  • 4. In the beginning… © 2007 frog design. Confidential Proprietary.
  • 5. Inspiration! © 2007 frog design. Confidential Proprietary.
  • 6. “What is it?” © 2007 frog design. Confidential Proprietary.
  • 7. a new model emerges © 2007 frog design. Confidential Proprietary.