4. The story so far … PuddleDucks.ie Founded in 2005 Website: www.puddleducks.ie Self Funded with support from Enterprise Board Main sales channel: Online Sales to Irish Market Market: Outdoor Clothing for Children Expanded to Outdoor Clothing for Adults in 2007 Summer 2010 – launched Summer Beach range Awards: Best Online Trader – IIA Net Visionary Awards 2009
5. Who we are … PuddleDucks.ie Our Business Principles: Emphasis on Customer Service Quality Products / Reasonable Price Secure and Trustworthy Website Experience
6. PuddleDucks.ie Live with www.puddleducks.ie in April 2005 Initially not fully automated – ad-hoc payment processing Re-designed / re-developed website in 2007 X-Cart / Realex / CMS Planned re-design / upgrade in Q4 2010 Website Development
8. Online Payment Processing PuddleDucks.ie Website Integrated with Realex Payments Accept payments in Visa, MasterCard, Laser (debit card) Seamlessly through site / Security Cert (Thawte) Accept orders by phone / Online Terminal Batched overnight – Funds within 2 days
9. Marketing - Advertising PuddleDucks.ie Print vs. Online Best things in life are free ! – press releases / surveys Print : Editorial vs. Ads Online highly measureable – conversions Google AdWords Cost effective / lead to sales conversions Measure Return on Investment on Campaign Facebook Ads – to website / to Facebook page Highly targeted Conversions low / Brand Awareness high
11. Facebook Ad – to PuddleDucks Page PuddleDucks.ie
12. Customer Reviews PuddleDucks.ie Build on Word of Mouth Referrals / Add trust Customer Review API from LouderVoice.com Customers enter reviews on website or by email Appear on website home page, product page and on the LouderVoice website
13. Social Media – Facebook PuddleDucks.ie Facebook Page: www.facebook.com/puddleducks Facebook Page features: - new products - special offers - competitions - items of interest - free shipping for fans
18. Reciprocal Marketing PuddleDucks.ie Co-operate with businesses with similar customer demographic Mutually beneficial <-> Low Cost Examples : Easter Art Competition – ToysOnline.ie MyChildcare.ie Dad.ie MyKidsTime
19. Google Analytics – what we track PuddleDucks.ie Traffic Sources, Conversion Rate, Bounce Rate Calculate Return on Investment on Google Adwords Conversion & Bounce Rate per Google AdWords AdGroup