UA vs. GA4 | Know the key differences

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Both Google's Universal Analytics and Google Analytics 4 are tracking programs. Due to Google updating its analytical tool, the keyword "UA vs. GA4" has gained a lot of popularity. The most recent version of Universal Analytics is called GA4. Both tools are currently in use on a global scale. Although both of them are used to collect user data, there are some differences between UA and GA4. You can notice a few key distinctions between the two in this presentation. Go to the website for additional information.

Technologie

Slides 02
We’ve all come to rely on Universal
Analytics for tracking the performance
of our marketing campaigns. With the
switch to Google Analytics 4, how has
campaign tracking changed?
A side-by-side comparison reveals that
GA4’s scope is greater than UA’s, even
though its offer of reports is limited:
Switching to GA4

UA GA4
5 Campaign Parameters
w/ 5 Dimensions
8 Campaign Parameters
w/ 24 Dimensions
15+ reports for evaluation 3 reports for evaluation
Dashboard & custom reports Explore Section
9 Channels
(Default Channel Grouping)
18 Channels
(Default Channel Grouping)
Slides 03
UA vs. GA4
Campaign Tracking

GA4 UA
Realtime Snapshot
Audience Realtime
Acquisition Lifecycle
Behavior User
Conversions
UA vs. GA4: Report
Landscape
Slides 04

For inquiries or follow-ups
Get In Touch
With Us
Company Address Phone Number Email Address
Silver Tower Office 17L JLT,
Dubai United Arab
Emirates
+971 (444) 18742 sales@e-cens.com
Slides 05
Website
www.e-cens.com

Thank You For
Attention
Slides 06
e-CENS DMCC
To know more, visit the website

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UA vs. GA4 | Know the key differences

1. UA vs. GA4 Campaign Tracking Slides 01

2. Slides 02 We’ve all come to rely on Universal Analytics for tracking the performance of our marketing campaigns. With the switch to Google Analytics 4, how has campaign tracking changed? A side-by-side comparison reveals that GA4’s scope is greater than UA’s, even though its offer of reports is limited: Switching to GA4

3. UA GA4 5 Campaign Parameters w/ 5 Dimensions 8 Campaign Parameters w/ 24 Dimensions 15+ reports for evaluation 3 reports for evaluation Dashboard & custom reports Explore Section 9 Channels (Default Channel Grouping) 18 Channels (Default Channel Grouping) Slides 03 UA vs. GA4 Campaign Tracking

4. GA4 UA Realtime Snapshot Audience Realtime Acquisition Lifecycle Behavior User Conversions UA vs. GA4: Report Landscape Slides 04

5. For inquiries or follow-ups Get In Touch With Us Company Address Phone Number Email Address Silver Tower Office 17L JLT, Dubai United Arab Emirates +971 (444) 18742 sales@e-cens.com Slides 05 Website www.e-cens.com

6. Thank You For Attention Slides 06 e-CENS DMCC To know more, visit the website

UA vs. GA4 | Know the key differences

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