When’s the last time you did a complete diagnosis of your site’s SEO health?
Join us for our June Webinar and we’ll walk you through the checklist to determine what’s going right and what needs improvement. Learn how to implement an SEO audit to ensure execution resources will be directed to the areas that provide the biggest impact to the company’s bottom line.
You will learn:
• On-page positive ranking factors
• On-page negative ranking factors
• Off-site ranking factors
• Domain and server factors
• Top level metrics to benchmark against competitors
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.
19. Robots.TXT No robots.txt file found. File with location of sitemap and disallowed pages you don’t want in search results.
20. 404 Page No custom 404 page. Custom page with main site template with regular navigation and an error message.
21.
22. Canonical URL Multiple versions of home page URL. (w/ www’s, w/o www’s, .com/index.html, .com, etc) One default version of home page URL . Preferably http://www.site.com.
23. Headers No use of header tags. Main headers in H1 tags. Sub-heads in H2, H3, etc. Use of targeted keywords.
24. Images No alt text. Irrelevant file names. Alt text and file names that are descriptive and contain keywords.
25. XML & HTML Sitemap No XML or HTML sitemap found. Located at *.com/sitemap.xml. Up to date and submitted to Google, Yahoo, and Bing webmaster tool platforms.