Presentation by Jaideep Prabhu, Cambridge University, Smart Villages Technology Workshop, Cambridge 14 January 2014 The purpose of the workshop was to bring together leading UK researchers to discuss emerging technologies for the sustainable production and use of energy in rural communities in developing countries, and to take a ‘look ahead’ at scientific developments and technologies that might be influential over the next 10 - 20 years. It was held under the auspices of the ‘smart villages’ initiative, a three - year project to advance sustain able energy provision for development in off - grid villages in Africa, Asia and Latin America.

1. Jugaad Innovation:
Challenges & opportunities in commercialising
affordable solutions for low income communities
Jaideep Prabhu
January 15, 2014

2. Unique Features of Indian Innovators
Frugal
Flexible
Inclusive

3. Thinking Outside the (Ice) Box
WHAT IF your fridge
can operate without electricity?
Source:http://www.mitticool.in/
Source:http://gizmodo.com

4. Thinking Outside the (Hot) Box

5. Thinking Outside the (Hot) BoxSource:Forbes.com
Source:http://www.firstenergy.in

6. Envirofit’s Compact Stoves

7. Jugaad Innovation
The art of overcoming harsh constraints by improvising an
effective solution using limited resources
Gambiarra or jeitinho in Brazil
Jua Kali in Kenya
zhizhu changxin in China
DIY in the US
Systeme D in France

8. Why Does India Need Jugaad?
Upwards of 40% of Indians:
Are unbanked
Are off the electricity grid
Have limited access to healthcare and education

9. The Indian Socio-Economic Landscape

10. Why Does the World Need Jugaad?

11. Why Does the World Need Jugaad?

12. Social Entrepreneurs

13. Mansukh Bhai and the MittiCool Fridge

14. Dr Mohan’s Mobile Diabetes Clinic
Source: http://www.worlddiabetesfoundation.org/composite-2731.htmSource: http://www.drvmohan.com/

15. Harish Hande and SELCO

16. Green Light Planet: Solar Lighting Kit

17. Large Indian Organisations

18. Tata and the Nano
Source:http://www.examiner.com/road-driver-in-national/world-s-cheapest-car-the-tata-nano

19. Tata “Swach” Water Filter

20. Aakash Tablet

21. Multinationals Doing Jugaad

22. GE and Affordable Innovation
ECG machine designed specifically for
India’s rural markets
Portable, light, battery operated, reliable,
cheap
Launched in China, and now in the US after
having got FDA approval

23. The Nokia 1100
Specifically for emerging markets:
Dustproof keypad and front face
Built-in flashlight
Over 200 million sold since late 2003
World's best selling handset and consumer electronics device

24. Page 24
Person 2 Person Transfer
Airtime Top-Up
Bill Payment
Merchant Payment
ATM Withdrawals
International Transfer
Cash In Cash Out
The Proposition Is Simple
Social Payments

25. Page 25
Over 5 million customers registered
Average of 10,000 new registrations per day
Kenya growth

26. M Kopa Solar Lighting Solution
(Uses M Pesa as a Payment Tool)

27. Jugaad in the West?

28. Design for America and Swipe Sense
To solve problems in health care, education,
and energy in the US
Hospital acquired infections: 2 million people
100,000 deaths each year
$2-4 billion dollars in costs to the healthcare
industry

29. Ebon Upton and the Raspberry Pi
“Design intended to inspire
schoolchildren and adults to program
sees overwhelming demand as first
versions go on sale”
“Demand for Raspberry Pi, the
British £22 computer, crashes
website”
Source: The Guardian

30. Eight19: Off-Grid Energy Solutions

31. Conclusion
India and the world need frugal, flexible, and inclusive
innovation
The UK and the West can gain by engaging with their
counterparts in India
Together we can improve lives everywhere

32. Thank you!