Dom Baker, Creative Director at e3, walks through two examples from Yodel (Innovation Lab) and YouTube (Outsource). We will follow the process from start to finish, looking at the scenario, the process and the outcomes with a particular focus on lessons learnt.

1. “AUT VIAM INVENIAM
AUT FACIAM”HANNIBAL OF CARTHAGE - GENERAL, CONQUEROR OF ABYSSINIA
EVERYTHING BEGINS WITH

2. HELLO

3. A CHALLENGE OR
AN OPPORTUNITY
EVERYTHING BEGINS WITH

4. NO BUCKS
NO BUCK ROGERS
BUILDING STAKEHOLDERS AND ADVOCATES
GUS GRISSOM - APOLLOE ASTRONAUT & TEST PILOT

5. CULTURAL MAGPIEISM
BLAG BORROW STEAL EVOLVE

6. INTERNAL AWESOME
METHODS

7. BREAKS

8. GOOD THINGS
MADE FAST
BY MANY
METHODS

9. YOUTUBE FILMHACK

10. JLR DEVELOPER
CHALLENGE

12. THE LONG GAME
& INCLUSION
METHODS

13. CUSTOMER LAB

14. OVER TO YOU…