Where does VR, AR or Mixed Reality fit into the real world? How do you creative immersive experiences in simulated scenarios. Creative Director, Dom Baker or e3, talks us through the premise of TimexPlacexJoy

1. TIME X PLACE X JOY
Creating connected experiences for the real and non real world

2. ANYPLACE, ANYWHERE…

4. Datasets, mobile, always on fast connectivity make delivering
amazing experiences easy…it’s just down to
DIGITAL IS THE
(INVISIBLE) PIPEWORK

5. A SPECTACLE
SPONTANEITY & OOOH
Creating moments for the moment

6. I LOVE COMMUTING
Repetition, frustration and boredom twice a day, 360 days a year
A heaven sent creative opportunity J

7. Happiness, respect, smoother commutes with a little courteous disruption and
running live physical/digital events across 9 tube stations (at rush hour).
DISRUPTION FOR
GOOD

9. How to get folks to discover a new environment,
meet new folks and reward positive behaviour
BREAKS - DISCOVERY
AND FREE COFFEE

10. CARDS AND MAPS

11. HAPPINESS ON THE
HIGH STREET
How live data can bring local happiness
& support the local economy

12. THE HAPPINESS FLOW

13. COMMUTE YOURSELF
FITTER
Leaderboards, friendly competition, healthy
alternatives, mobiles (and beacons).

14. CHEERS