Weitere ähnliche Inhalte Ähnlich wie The Social, Mobile Web (20) Mehr von Enterprise 2.0 Conference (20) Kürzlich hochgeladen (20) The Social, Mobile Web1. The Social, Mobile Web
The Social, Mobile Web
Business in an Era of Twitter, Facebook,
and Unified Communications
Clara Shih
Author, The Facebook Era
CEO, Hearsay Labs
CEO, Hearsay Labs
4. Welcome to the Facebook & iPhone Era
Facebook. 300M users (+153%)
( )
8B mins/day
Twitter. 58M users (+1170%)
iPhone/iTouch. 57M users (+166%)
iPh /iT h 57M ( 166%)
Is email dead??
© thefacebookera.com 2009 @clarashih
5. Incredible growth of the social, mobile web
iPhone and iTouch Subscribers
Source: Apple Annual Report
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
Jun‐07 Dec‐07 Jun‐08 Dec‐08 Jun‐09
© thefacebookera.com 2009 @clarashih
7. CXOs are shifting dollars to social media
CXOs are shifting dollars to social media
CMO Council – March 2009
CIO Executive Board –
October 2009
“ The top priorities on the CIO
agenda are respond to
economic recovery, enhance
customer experience, harness
unstructured information, and
craft a strategy for productivity
social media. ”
© thefacebookera.com 2009 @clarashih
8. Today
Identity
Communication
Application
© thefacebookera.com 2009 @clarashih
9. Facebook is the template for online identity
p y
Socially acceptable to share
Photos and interests Real‐time identity
Demographic info Where we are
Employer, school, city
Employer, school, city What we’re doing right now
g g
© thefacebookera.com 2009 @clarashih
13. Perfect targeting
+
“Something you like is nearby and your friends are there already”
© thefacebookera.com 2009 @clarashih
15. RS
PRODUCER
everybody‐to‐
everybody. always on.
y y y
CONTENT P
C
many‐to‐many
1‐1 1‐many
CONTENT CONSUMERS
21. Location‐based services
Still early
Privacy model, dynamic requirements, critical mass
© thefacebookera.com 2009 @clarashih
22. Stay in touch
y
Clara Shih
CEO, Hearsay Labs
clara@hearsaylabs.com
y
http://facebook.com/thefacebookera
RELEASED APRIL 2009
© thefacebookera.com 2009 @clarashih