For August 2013's Founders Drinks, we saw Singapore-based digital marketing agency Techsailor's Leon Leong share about how digital campaigns can generate ROIs for startups and companies.
2. Leon CK Leong
Business Relations Director
leon@techsailor.com
sg.linkedin.com/in/leonck/Singapore – Malaysia – China
Connect with me on Email or LinkedIn
12. 36% of Asia’s technology savvy markets
use mobile-location services to find
restaurants and entertainment
venues nearby”
- TNS (Mobile Life study)
“
30. #2: Integrate and Synergize
Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester
“
31. Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized ecosystem” - Techsailor
“
#2: Integrate and Synergize
33. #3: Influence Purchase Decision
We don’t do advertising anymore. We
just do cool stuff… We need to become
part of people’s lives and digital allows
us to do that.”
- Simon Pestridge, Marketing Director, Nike UK
“
34. Map your customer journey; what are
the touch points and causal relationships
leading up to a conversion?”
“
#3: Influence Purchase Decision
35. 3 tips
Define ROI and metrics
Integrate and Synergize
Influence Purchase Decision
38. Leon CK Leong
Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor
Thank You!
Email me leon@techsailor.com OR
Link me in sg.linkedin.com/in/leonck/
If you would like a copy of the slides