Check out this presentation displaying some interesting Facebook user stats for Aruba (2014). The info can be used for education or for social media marketing purposes. Comments and questions are welcome.

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EDWARD M. ERASMUS, MA | ARUBA, AUGUST 2014
10KEY
FACEBOOK
USERS STATS
SOCIAL MEDIA LANDSCAPE OF ARUBA

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What we’ve learned so far…

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Social Media is disrupting how we…
• Interact
• Gather information
• Make decisions
• Share and collaborate
• Develop and create
• Do business

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Thanks to social networking:
• Society is moving towards a more
social, collaborative, interactive and
responsive web
• Higher interconnectivity
• Building communities

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(Source: Leverage. Social media image via Shutterstock.)
Key statistical data of different social platforms

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So here they are…
10 Key stats of Facebook users in Aruba

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1. Active Users in Aruba
• Currently Aruba has over 64,000 active
Facebook users (July 2014).
• Steady growth in users over the past 4 years.
• Users who own both a FB and a Twitter account,
post 6.5x more content on Facebook than on
Twitter (2013 data).
• Dramatic increase in Facebook Pages (mostly
businesses).

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1. Active Users in Aruba (continued)
Active users for country Aruba by social platform
Sources: Facebook, LinkedIn and Twitter
Facebook is by far the most popular Social
networking platform in Aruba
Source: Facebook

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2. Age and Gender of Facebook Users
53% Active female users
47% Active male users
Source: Facebook

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3. Relationship status
38% of users have reported to be single.
Source: Facebook

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4. Education level
70% of users who filled out their education level in their
account profile, have reported to have reached a college
degree.
Source: Facebook

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5. Use of Device to Access Facebook
(over the past 30 days)
52% of users access Facebook using mobile and
desktop devices interchangeably.
Source: Facebook

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6. Facebook Access by Primary Device
(over the past 30 days)
79% of users access Facebook using a mobile device
only.
40% of users access Facebook using Android
(mobile) platform.
Source: Facebook

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7. Industries Where Users Work

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8. Top 10 FB Page Categories with Most Likes

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9. Top 10 FB Pages with Most Likes
Crown Aruba has over 17,200 likes.
Source: Facebook

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10. Frequency of Activities
(The number of times the users performed these actions on Facebook)
The median user liked an average of 17 Facebook pages.
The average user liked 8 posts, posted 6 comments and clicked
on 6 ads during the last 30 days (average data per user).
Source: Facebook

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More SM stats will be available soon…

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