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WEB  DESIGN  APPLICATIONS Ahsan uddin Shan School of Film & Media Studies Ngee Ann Polytechnic Week 7:  SEO Search engine optimization
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s an SEO? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],What’s an SEO?
What is search engine marketing ( SEM )?  ,[object Object],[object Object]
What are paid listings? ,[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO vs. SEM & PPC
SEO vs. SEM & PPC SEO SEM/PPC Pros ,[object Object],[object Object],[object Object],[object Object],Cons ,[object Object],[object Object],[object Object],[object Object]
Why SEO is important? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do organic search listings work? ,[object Object],[object Object],[object Object],[object Object]
SEO strategies/techniques
SEO strategies/techniques:  Domain name strategies  ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO strategies/techniques:  links
SEO strategies/techniques:  Use the Description Glacier Bay  Highlights - Alaskan  Glacier Bay  Cruise Save up to $300 per cabin - ends 3/31/08! This Alaskan  Glacier Bay  cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's  ... www.sunstonetours.com/alaska/itins/cw_ GlacierBay Highlights.asp - 32k  -  Cached  -  Similar pages <title>Glacier Bay Highlights - Alaskan Glacier Bay Cruise</title> <meta name=&quot;description&quot; content=&quot;Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's Inside Passage. Experience the true meaning of wonder in the soaring sanctuary of Glacier Bay National Park.&quot;> =
SEO strategies/techniques:  Content / Body Text
SEO strategies/techniques:  HTML Headings <h#> ,[object Object],[object Object],[object Object],[object Object]
SEO strategies/techniques:  Emphasizing Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO strategies/techniques:  Images ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],SEO strategies/techniques:  Key words
Keyword Discovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Discovery & Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Discovery & Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],SEO strategies/techniques:  title page
[object Object],[object Object],[object Object],SEO strategies/techniques:  title
[object Object],[object Object],SEO strategies/techniques:  meta tags ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],SEO strategies/techniques:  alt tag
Submission ,[object Object],[object Object],[object Object]
Major SEs to submit to: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Major SEs to submit to:
SEO - what is NOT recommended   ,[object Object],[object Object],[object Object]
SEO - what is NOT recommended   ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],SEO - what is NOT recommended
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Seo

  • 1. WEB DESIGN APPLICATIONS Ahsan uddin Shan School of Film & Media Studies Ngee Ann Polytechnic Week 7: SEO Search engine optimization
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  • 8. SEO vs. SEM & PPC
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  • 15. SEO strategies/techniques: Use the Description Glacier Bay Highlights - Alaskan Glacier Bay Cruise Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's ... www.sunstonetours.com/alaska/itins/cw_ GlacierBay Highlights.asp - 32k - Cached - Similar pages <title>Glacier Bay Highlights - Alaskan Glacier Bay Cruise</title> <meta name=&quot;description&quot; content=&quot;Save up to $300 per cabin - ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska's Inside Passage. Experience the true meaning of wonder in the soaring sanctuary of Glacier Bay National Park.&quot;> =
  • 16. SEO strategies/techniques: Content / Body Text
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