Dyyno Roadmap To TV Everywhere for Cable Companies

Roadmap to TV Everywhere
for Cable Companies

©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 1 of 18

Roadmap to TV Everywhere for Cable Companies

Contents

1. Market Driver ............................................................................................................................. 3
2. Benefits.......................................................................................................................................... 4
3. TV Everywhere Solution ......................................................................................................... 5
4. TVE Feature Set ........................................................................................................................ 6
5. Business Model .......................................................................................................................... 8
6. Support .......................................................................................................................................... 8
7. Integration ................................................................................................................................... 8
8. TVE Devices ................................................................................................................................. 9
9. Your Broadband Android STB ........................................................................................... 10
10. TVE Case Study: IPWorldTV............................................................................................... 14
11. Your Roadmap to TV Everywhere .................................................................................... 15
12. Project Timeframe & Costs.................................................................................................. 16


1. Market Driver

For decades, the functions of a TV remained fundamentally unchanged. After a long day at work,
you went home, switched on a box, sat on the couch and watched.

Over time, there were shifting habits with the way people interact and consume TV content. It
started with DVRs, allowing TV audience to create their own viewing schedule. Now, TV has
become the target of Social Networking Platforms, Gaming Applications, Cloud Services
Delivery, Personal Music and Video Repositories and Interactive Consumer Services. To add to
the changing dynamics is the introduction of new Internet devices such as Apple’s iPad, tablets,
sophisticated and powerful smart phones, personal computers that are pushing the frontiers in
how people view entertainment content and have raised the bar. The rate of uptake of tablets is
driving TV Everywhere faster than expected. Tablet sales are predicted to total 450 million by
2015, according to the report*, while Parks Associates notes that 81 percent of North Americans
can now access some form of TV Everywhere.

Data from the Pew Internet & American Life Project shows that 66% of U.S. adults have
broadband access at home, and according to a report by comScore, the number of hours per
month that consumers view online has doubled in the past two years. In June 2011, the audience
for online video was 178 million U.S. Internet users with over 6 billion viewing sessions**.

The challenge and the opportunity for Cable Company is pulling together a strategy so that they
continue to be positioned as providing all the consumer’s digital entertainment i.e., any content
on any device, any where, any time.

*Source: Home Broadband Adoption, Pew Internet & American Life Project, May 2010

**Source: comScore Press Release, U.S Online Video Rankings, June 2009 to June 2011


2. Benefits

Consumers today expect to be in control of when, how and where they watch content. And
Cable Companies, seeing rich new opportunities, are eager to utilize TV Everywhere to fulfill
these needs and give consumers the freedom to access and consume content. With TV
Everywhere, the benefits are multiple to reap. Cable Companies can increase AARPU, reduce
customer churn and go to market quickly. These benefits are also extended to content
aggregators who can reach global subscribers base and create new revenue streams. And, the
most important benefit that the TV Everywhere solution offers is the ability to build a fully
brandable app with a slick and user-friendly UI across all platforms at a low upfront cost. Cable
Companies can no longer operate in silos and need to address converging standards that will
deliver the TV everywhere model as a compelling tool to deliver network quality and interactive
consumer experience.

Dyyno TV Everywhere solution is designed with this in mind to enable Cable Companies to serve
your Subscribers desires to watch your TV channels, on any of their Internet connected devices.
The solution combines the robust Dyyno platform with valued-added components and services
to provide everything needed to operate rich, branded, and authenticated TV Everywhere
experience.


3. TV Everywhere Solution

Open, flexible, and scalable Dyyno TV Everywhere Solution can be deployed by Cable
Companies of any size.


4. TVE Feature Set

Video CMS Capability

Our Video Cloud experience is designed for any Smart Phone, either iOS or Android. Dyyno has
enhanced compatibility that supports either Flash or HLS. Enable your viewers to stream live or
recorded content on the web through your Smart Phone. Reach mobile viewers everywhere with
our scheduled playback feature.

Geo-Blocking & DRM

Safe and secure publishing is what we provide. Restrict content from being viewed in select
geographic location. Manage your content rights with our integrated DRM feature. You choose
where you want your content to be played. We enable you to restrict content based on geography
and target where you would like your videos to be played. Do not want your video to be available
outside the US? Geo-Blocking is the solution for you. We are here to enable you to manage your
account by protecting your content. We do everything we can to make sure your content is safe
and secure. Digital Rights Management is integrated with our solution so that video streaming is
always secure and encrypted.

Analytics

Know your viewers because that's what it's all about. Dyyno Analytics tool lets you get a peek
into how the world watches your content. How many unique viewers do you every day, every
month? How many viewers watched your content on Roku last month? Do you have any mobile
viewers? Dyyno is here to answer all your questions. Dyyno Analytics reporting will help you
understand AARPU's and revenue per subscription bundles. Get detailed reports on unique
viewers, viewers by channel or channel group, by device for example Roku, Mobile, Web, and by
geography.


HD Broadcast: LIVE, Linear, VOD

Dyyno Universal Broadcaster dUb™ enables you to broadcast any content (LIVE/Linear/VOD),
to any screen, at any level of broadcasting quality (up to 1080p HD), to any CDN. With Dyyno
dUb you can broadcast LIVE events at very high quality, to millions of viewers from across the
World, on multiple viewing devices. You can also stream 24/7 Linear TV content feeding it in
through an Osprey card to your dUb on PC. Lastly, of course you can stream movie file sitting on
your computer hard disk. Dyyno supports from SD up to 1080p HD quality broadcasting, so you
can choose the right level based on what you have available in terms of PC processing power and
Internet bandwidth.

Network DVR & EPG

Set up recording on the cloud and give your viewers the gift of EPG. Free your viewers from the
burden of remembering to DVR latest episodes. Stream content LIVE and record it to the
network simultaneously. Dyyno Network DVR makes it easy for you to set up an Electronic
Program Guide. Easy set up and usability is what we provide for you to set up an EPG for 24/7
TV Channels. Our DVR features allow viewers to pause, rewind or replay video content easier
than you can imagine. Publish your video and let viewers take control into their hands by having
access to an Electronic Program Guide. The Electronic Program Guide is available on various
devices and comes from Network DVR with live or 24/7 streaming.

CRM

Count on us to make customer management an easy process for you. We enable you to identify
viewers by demographics and viewing habits, enable/disable accounts, assign packages or
modify accounts. Manage your subscribers with our easy-to-use dashboard that allows you to
assign packages, modify accounts, and view analytics. We also have parental control options to
safeguard your viewers from parental controlled content. Your subscribers can change their PIN.


5. Business Model

Dyyno makes it possible for you to grow and monetize your video through ad insertions and
incremental subscription model without the cost and complexity of in-house development.
Manage your ads right from the start by choosing when, how and where they appear. Right from
in video ads, banner ads, integration with ad networks, custom ads or simply no ads at all!
Increase conversion and drive brand engagement with built-in integrations for ad networks such
as Google, SpotXchange, and YuMe.

As your content is highly demanded and we can see viewers willing to go to any length to get it,
we have designed our software to enable you adopt an incremental pay-per-device model. Easy
user flow enables viewers to add an additional device by simply selecting it and using the auto-
generated code to activate their account online and instantly begin watching content. We have
made billing simple with our payment gateway solution or we will integrate other billing or
payment systems as you need.

6. Support

As your trusted and leading partner, Dyyno provides front line technical assistance and support
via phone and email for the first three months to ensure that your TV Everywhere solution is
working seamlessly. Once the infrastructure is up and running smoothly, we will train you to
troubleshoot some common problems that are frequently experienced so that you can handle the
first layer of support and Dyyno will always be there to provide technical support for escalated
issues.

7. Integration

Dyyno’s TV Everywhere solution is a scalable, open platform architected to give you complete
control and flexibility. With our embed codes for web player and user accounts, you will be able
to easily integrate with your online video experiences and back-end workflows. Choose to set up
your payment gateway through integrating existing billing systems as you need or setting up
other payment gateways for secure transactions.

Dyyno’s TV Everywhere is a complete solution integrated with all necessary components rather
than being made available in separate pieces from third-party vendors. With its open APIs
enabling seamless integration with existing back-end infrastructure, such as CRM, Operations
Support Systems/Business Support Systems (OSS/BSS), analytics and more, the solution
provides an elegant and robust solution.


8. TVE Devices

Dyyno enables you to publish your videos to multiple screens because we want your viewers to
watch content anywhere and everywhere. Here are the 7 devices we stream on: Samsung Smart
TV, Roku, Android STB, iPad, Amazon Kindle Fire, Samsung Galaxy Tab and PC/Mac.


PC/Mac Streaming
Dyyno supports streaming on the PC/Mac with a slick and branded EPG displaying end-
users’ subscribed channels for easy access followed by a list of other channel options in a
grid format. The Dyyno EPG also enables Cable Companies to customize the EPG skin based
on branding and color schemes.

iPad Streaming
Dyyno also offers an opportunity to put content on the #1 Tablet device and reach a potential
of 60M iPad users. The viewing experience for the iPad is immersive. End-users can swipe
through a catalog of content by defined groups such as languages or countries to discover
and instantly watch Live or DVR shows and movies.


Kindle Fire Streaming
With Dyyno, you can launch your curated TV channels on the Kindle Fire, the fastest
growing Tablet in the market reaching over 6M device users in just 3 months. Using the grid
style EPG, end-users can scroll through LIVE or recorded TV shows making navigation easy
through a touch of a finger.

Samsung Smart TV Streaming
Dyyno supports Samsung Smart TV, providing you an opportunity to offer your content to
25M subscribers globally. Using a format of displaying content defined by categories, end-
users can search for content easily.


Roku
With almost 3 million devices sold, Roku is one of the top-selling streaming players. Through
Dyyno’s TV Everywhere solution, deliver your content to a large audience all instantly on TV,
whenever needed.

Android STB
Dyyno provides a turnkey, China-manufactured Broadband TV STB based on the Android
platform, providing a next generation STB to existing subscribers and a potential of 10M
users with the company’s branding. Apart from making your content accessible, this open-
standard based STB provides easy access 500, ooo+ apps available in the Android Market,
making it a one-stop solution for your end users.


9. Your Broadband Android STB

Round out your TV Everywhere offering with your own private-labeled, open standards based
STB that’s built on Android platform.

Highlights:

 Private-labeled STB – logo imprint on box, personalized boot animation & UI
 Android open-standards based STB
 Expandable EPG with Network-DVR for TV Channels
 Movies & TV Shows by Genre
 Subscriptions, PPVs with PIN Settings, Ads
 Mainstream Channels & Apps thru Android Market – Netflix, CNN, Fox, Pandora,
Dropbox, Google Docs, Browser, and over 500,000 apps
 SD up to 1080p HD
 ARM Cortex Amlogic processor
 Wired & WiFi connections


10. TVE Case Study: IPWorldTV

IPWorldTV, a virtual MSO of world TV channels, wanted to bring premium cable content to the
ethnic market over the Internet. Apart from making content accessible online, IPWorldTV’s
objective was also to provide its online audiences with unparalleled viewing expensive that TV
viewers have come to expect.

“We are offering live TV
channels and movies on
iPad and PC for our
subscribers and are very
pleased with the results.”

- Mr. Alinur Velidedeoglu
CEO & President, IPWorldTV

Dyyno’s solution enabled IPWorldTV to deploy TV Everywhere solution to digitize their ethnic
content in just a couple of months. The solution also helped increase user adoption without the
need to invest large amount of money in developing the technology. Delivering across multiple
viewing screens such as PC/Mac, iPad, Android Tablets and STB, Samsung Smart TV, Roku,
IPWorldTV is able to retain existing subscribers and tap on the large, existing potential market
of online viewers who are hungry to access content from anywhere.

The innovative encoder and broadcaster, high quality streaming service, cloud storage, geo-
restriction, web-based payment gateway, subscription management portal and analytics
capabilities of Dyyno provide an elegant and robust TV Everywhere solution for IPWorldTV. The
solution enabled IPWorldTV to implement a proven business model that establishes appropriate
pricing structures and advertising infrastructure to generate demand and increase revenue
streams. In addition, Dyyno developed a web-based payment gateway, enabled upload of over
100GB of on-demand storage for each channel, and allowed IPWorldTV to do scheduled TV
streaming. Dyyno’s TV Everywhere solution is an operationally efficient content management
solution that streamlines workflows and supports content delivery across geographical
locations, billing models and security requirements.


11. Your Roadmap to TV Everywhere

Here’s your 7 step guide to launch your TV Everywhere solution today. The pre-requisite to start
your TV Everywhere process is to obtain distribution rights from programmers or NCTC.


12. Project Timeframe & Costs

TVE Project Tasks Timeframe Cost Estimate*

Project Pilot / Proof of Concept Less than a week $4,995

Project Scoping - -

Configure TVE Platform (Encode, Stream
Set-ups, DRM, Dashboard, Geo-
restrictions & Analytics)

Integrate with MSO’s CDN & VOD servers,
Users and Bundles

Develop TVE apps (iPad, Kindle Fire, 4-8 weeks $25,000
Samsung Tab, Samsung Smart TV,
Android STB, Roku & PC/Mac

Operational Readiness & Rollout

Support & Maintenance

Total 4-8 weeks $29,995


About the Authors

Raj Jaswa | CEO, President and Chairman, Dyyno

Raj Jaswa is the CEO, President, and Chairman of Dyyno, Inc. Prior to Dyyno, Raj was the President and
Board Director of the Silicon Valley chapter of TiE, the world's largest nonprofit fostering
entrepreneurship. Prior to that, Raj served as Co-founder, Chairman, CEO, and President of Selectica
(Nasdaq: SLTC), an enterprise software company. During Raj's tenure, Selectica was named to the Forbes
500, Deloitte & Touche Technology Fast 500, Software 500, Inc. 500, and Interactive Week 500. Selectica
reached a peak market value of $5 billion in 2000. Prior to Selectica, Raj served as Co-founder, President,
and Board Director of Opti (Nasdaq: OPTI), and previously as EVP of Sales & Marketing. Opti was the
world's largest supplier of PC chipsets with a peak market value of $350 million in the mid-90s. Raj
serves, or has served, as a Board Director at Jareva (Symantec), Appstream (Symantec), Blue Pumpkin
Software (Verint), and FusionOps. Earlier in his career, Raj worked for Intel, General Electric, and Chips
& Technologies. Raj received a bachelor's degree in Electrical Engineering from the IIT, Bombay, a
master's degree in Electrical Engineering from the University of Toronto and an MBA from Stetson
University, Deland, Florida.

Vamshi Sriperumbudur | VP of Marketing & Product Management, Dyyno

Vamshi heads up Marketing and Strategy at Dyyno, Inc. Prior to Dyyno, Vamshi was the Senior
Director of Marketing at Sonoa Systems, a Norwest and Bay Partners funded company, where he
drove field and customer acquisition marketing for the industry's first Secure Cloud Gateway.
Prior to Sonoa, he was an acting VP of Marketing at various Cloud Computing startups
including: CRM SaaS startup Market2Lead acquired by Oracle and Sequoia-funded Cast Iron
Systems PaaS acquired by IBM. Prior to that, Vamshi spent almost eight years at the BPM &
middleware pioneer Vitria, where as the Director of Product Marketing he launched several
products and industry specific solutions. Earlier in his career Vamshi was a Senior Consultant at
Sabre, where he led several airline solutions implementations. He has a master's degree in
Computer Science from the University of Texas at Arlington and a bachelor's in Electronics &
Communications Engineering from Andhra University. Vamshi is an active member of TiE
Silicon Valley and led Marketing for the recent TiEcon's.


Ready to Execute the TV Everywhere Roadmap?
 Contact Dyyno at sales@dyyno.com or +1-650-308-4971

About Dyyno
Dyyno is the business partner of choice for TV Everywhere and Broadband delivery of TV,
movie, mid-tail content to global audiences. Content partners can monetize their LIVE,
VOD, Linear TV content via Subscriptions/ PPVs/ Ads on iPad, Samsung Smart TV, Android
STB, Amazon Kindle Fire, Samsung Galaxy Tab, Roku, PC/Mac, and Facebook. Dyyno's
featured customers include IPWorldTV, BoMTV, FlixUniverse, VajraTV, and more. Strategic
partners include Samsung, Roku, YuMe, SpotXchange, and more. For more information,
visit dyyno.com.

Dyyno | 2100 Geng Rd, Palo Alto, CA 94303, USA | +1-650-494-3200
dyyno.com | @dyynoteam | facebook.com/dyyno

Apr-2012


Dyyno Roadmap To TV Everywhere for Cable Companies

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