What Great Brands Do
Book Launch Highlights
denise lee yohn | 12.22.14 | #WGBD
What a year!
What a launch!

Dear Friends and Colleagues,
As I look back on 2014, I am thrilled by the success of the launch of my book, What
Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the
Rest (Jossey-Bass) – and I know I couldn’t have done it without you.
So, as a part-thank you and part-celebration, I am sharing with you highlights from the
launch. Most of the content on the following pages is hyperlinked in case you’d like to
click through and peruse.
I hope this doesn’t come off as bragging or self-promotional. Rather, I want you to see
all the great opportunities and results you contributed to creating for me. Also this might
be helpful expectations-setting for those of you who are considering writing a book of
your own.
Of course, I could not include all of the book’s exposure and coverage in this recap – but
even if your content isn’t shown here, please know it is greatly appreciated.
People ask me, “What’s next?!” I’m still figuring that out, so stay tuned. For now, let me
say a sincere thank you – and please join me in celebrating what has been a very, very
good year!

45 speaking engagements…
including:
TEDxSanDiego
Convenience Retailing U
Rotman School at U of Toronto

(…at some very cool venues)
Blackberry Farm Resort Banff Springs Hotel Atlantis, Bahamas Eagles Stadium
Googleplex Sonoma Mission Inn La Quinta Resort

terrific reviews on Amazon
Unconventional and truly original
and insightful. -- Jahangir Shah
Khan
p.s. to be unbiased, I’ve only included reviews from people I don’t know
What I enjoyed in this book is that it is so counter
intuitive. It takes the obvious and flips it on its head,
not to be provocative but to help make clear how
brands can be frameworks and guideposts for
companies. -- Jeffrey Slater
A refreshingly new look and novel
information in a business saturated guru
world. -- Gary Spading
The best book on Brands and Branding that
I have read in years. -- Shelley Stonesifer
What Denise Lee Yohn has managed to
do in her book that authors like Al Ries,
Laura Ries, Jack Trout, and others is to
place a framework around the best in
class principles of brand building in
today's heavily cluttered world. --
Mathlete
A very important book -- M.L. Strickland
Great writing, key insights, clear
way forward. – Jonathan “PJ”

broadcast media appearances
FOX Business TV‘s Varney & Co.
CNBC Closing BellFox New York
First Business TV
including regular contributor to FOX Business TV

print media coverage
“Helpful reading for executives and managers at all levels, and it will guide
the next generation of great brands.” -- Publishers Weekly
“Recommend it to anyone who
wants to create brand heat and
product lust” – Huffington Post
800 CEO Read Business Book
Best Seller
By telling stories of successful
organizations that apply the rules she
offers, Ms. Yohn challenges readers to
recalibrate their brand marketing. –
The Globe & Mail
Inc. Magazine’s Top 10
Marketing Books of 2014
American Marketing
Association

online interviews & podcasts
Phil Gerbyshak blog

blog coverage
Denise Lee
Yohn knows
what makes a
brand great.
Looking for your next great read? We’d
suggest checking out author and
speaker Denise Lee Yohn’s new book,
What Great Brands Do.
Denise Lee Yohn draws on her
over 25 years of experience in
brand-building to demystify the
branding process.

press quotes

bylined articles
including regular contributor to Harvard Business Review blog,
Forbes, Seeking Alpha, and QSR Magazine

DENISE LEE
YOHN
Thank you!
@deniseleeyohn | #WGBD