CES Gets Physical
15 sound bites from
International Consumer Electronics Show
Fitness Tech Summit & Digital Health Summit
January, 2014

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sound bites
International International
sound bites CES 2014
CES 2014
Devices should measure you, not
just what you do.
– Simon Drabbic, Director Product Creation, Adidas

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sound bites International
CES 2014
People want technology to work but
they need a positive, bona fide
experience to work.
-- Marco Suvilaakso, Group Director of Product Management,
Polar Electro

4
sound bites International
CES 2014
If the device is only telling you what
you’re doing, it’s not going to be
interesting for long. It should take
you on a journey.
– Dr. Steven LeBoeuf, President, Valencell

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sound bites International
CES 2014
To make these devices essential, they
have to enable you to do important
things you can’t do any other way.
– Jef Holove, CEO, Basis Science

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sound bites International
CES 2014
Individualized expert training is the next
wave in digital fitness.
– Simon Drabbic, Director Product Creation, Adidas

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sound bites International
CES 2014
Different types of algorithms serve
different functions:
Biometrics tell you your numbers
Assessments answer “How am I doing?”
Analysis/Coaching answers “How do I
reach my goals?”
Insights answer “Any surprises?”
-- Dr. Steven LeBoeuf, President, Valencell

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sound bites International
CES 2014
Once data is simple, meaningful,
intelligent, and accurate, there will
be trust in algorithms.
-- Judd Armstrong, Founder and CEO, JayBird

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sound bites International
CES 2014
[On why wearable devices should be
made to be visible]
Wearing a device moves it forward in
your consciousness.
– Jef Holove, CEO, Basis Science

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sound bites International
CES 2014
We need to remember that the device is
a part of a system. We need to ask, “If
you could deliver the solution without
the device, would you?”
-- Ruth Thomson, Business Development, Cambridge
Consultants

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sound bites International
CES 2014
Healthcare is boring. We have to
take cues from the entertainment
industry to make it exciting and
engaging.
-- Nadeem Kassam, Founder/Catalyst, BASIS & BioBeats

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sound bites International
CES 2014
Now that we’re paying for [healthcare], we
expect to be marketed to. Tell me why your
service cost what it does; make me feel like
this is an opportunity; win my dollar.
-- Lisa Maki, CEO, PokitDok

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sound bites International
CES 2014
Doctors will be become information
analysts.
– Walter DeBrower, Founder and CEO, Scanadu

14
sound bites International
CES 2014
We are changing when health is realized
– it’s no longer at the point of care. We
can engage people earlier and get to the
preventative stage.
-- Tom Paul, Chief Consumer Officer, UnitedHealthcare

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sound bites International
CES 2014
Employers are discovering that one way to
engage employees is to help them have a
better life. Companies’ interests are moving
from cutting costs to being a better employer
to work for.
-- Christopher Nicholson, VP & COO, Humana Wellness

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sound bites International
CES 2014
Simplicity is key against the
cacophony of healthcare.
-- Alexandra von Plato, President and Global Chief Creative
Officer, Publicis Healthcare Communications Group

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sound bites International
CES 2014
more insights on digital health
and fitness:
• Digital Health Breaks New Ground at CES
• Ten Commandments of Digital Health
• The Problem with Personal Health Data

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sound bites International
CES 2014
denise lee yohn
author of What Great Brands Do: The Seven Brand-Building Principles That
Separate the Best from the Rest (Jossey-Bass)
http://deniseleeyohn.com
@deniseleeyohn