Justin Bieber

1. Marketing of the artists
through Facebook.

2. Facebook and other social media play a big role in marketing artists. Here is an example of a Facebook
page devoted to the artist. Many different things that will appeal to the target audiences can be
found on the artists Facebook pages. For example lets have a look at Justin Bieber’s page.
Allows you to read what
the page is about as well
as gives you short
summary about Justin
Bieber. For example I was
able to find out his genre,
home town, record label ,
general manager.
If you click “shop now”
the page redirects you
to Justin’s ITunes page
from where you could
either purchase his
newest album or just a
single.

3. Moreover it allows you to see where and when is the next nearest to you event. This of course is very
convenient for the consumers as they can see all the upcoming performances of their idol without
having to search. It is also very beneficial to the artist as this increase consumers awareness and
therefore more audiences will be attending the events.
You can subscribe and get
alerts about the upcoming
events.
It tells you the
exact, time, date
and place of the
event.

4. Fans can also find pictures and videos of the artist on the artists page. This makes the fans feel closer
to their idol as they can see what he’s got up to.
This creates communication between the fans and the artist.
A link to the
artists website is
also present on
the page. On the
website
audiences can
find news and
stories about the
artist as well as
purchase
merchandise and
tickets to events.

5. • Overall social media especially Facebook helps to create
communication between the artists and their fans. Which helps the
artist gain more fans as well as keep the exiting ones.
• It also allows to market the artist and increase consume awareness
about the products and events related to the artist.
• Social media allows the artists to reach out their target audiences and
distribute their products.