Using LinkedIn and other social media to succeed in Real Estate

fluid educational series

©Fluid Studio, 2010

presentation prepared for

Washington County Board of Realtors


presentation presented by


contact Me
text dyejo to 50500

john dye
801.631.4736
johnd@fluid-studio.net
www.fluid-studio.net
twitter @dyejo

free service provided by
http://contxts.com


previous presentations


how many have heard of facebook?
twitter? linkedin? youtube?


how many are on facebook?
twitter? linkedin? youtube?


there is no silver bullet


social Media is just one tool in the toolbox


We all have a circle of influence.
people are influenced by those they trust


CIRCLE OF CONCERN

WHAT YOU CARE ABOUT.

WHAT YOU CAN DO
SOMETHING ABOUT.

CIRCLE OF INFLUENCE


viral Marketing

CIRCLE OF CONCERN

WHAT YOU CARE ABOUT.

WHAT YOU CAN DO
SOMETHING ABOUT.

CIRCLE OF INFLUENCE

+
=
viral Marketing


people do not Want to be sold to.
they Want to interact and be heard


ENGAGE

RESPOND

LISTEN


you cannot control the conversation,
but you can participate in it


although social Media is “one-to-Many” broadcast
Marketing, at the end of the day real results Will occur
When “one-to-one” relationships are forMed


4 p’s


4 p’s
product


4 p’s product, price


4 p’s product, price,
place


4 p’s product, price
place, proMotion


3 r’s


3 r’s
relevant


3 r’s relevant, real


3 r’s relevant, real, responsive


4 r’s relevant, real, responsive,
relationship


social Media roi : socialnoMics
http://www.youtube.com/watch?v=ypmfs3z8esi


side-by-side coMparison


When used correctly, blogs and
social netWorks are poWerful
tools that
broaden your real estate knoWledge
strengthen your online (and in-person) reputation
can expand your clientele


by the tiMe a prospect contacts a realtor,
studies shoW they have been looking at real estate
on the Web anyWhere froM 10 to 40 hours.


savvy realtors are getting ahead of the
inforMation curve by using the poWer of the internet
to attract Qualified prospects!


becoMe a "local" expert



placing your knoWledge of a particular area on a
high visibility social netWorking site can lead pros-
pects to your door.



you need to be Willing to set yourself apart froM
others as an expert in a particular area or niche.
you need a coMMitMent and desire!



don't just be "fluffy"--give good content and peo-
ple Will reMeMber (and use) you



utilize video!
• Quick and easy
• Mobile devices can capture, post, and play
• helps seo


think like the prospect!


think like the prospect!

this is a basic tenet of real estate and other types
of Marketing. the difference noW is hoW you’re
getting your Message across to your target Market!


find a gap and fill it!


Where should you be?

activerain.coM
"our goal is to create a valuable resource of information and
ideas for real estate professionals and their clients."



realestatevoices.coM



realtoWn.coM


soMe realities to consider . . .



be a great agent first



be a great agent first
"you get leads because you're on social media. you close the
transaction because you're a great agent."
Matt Dollinger, real estate performance coach with @properties in Chicago



using social Media is like riding a bull—
getting on is the easy part.



using social Media is like riding a bull—
getting on is the easy part.
it requires an investment of time–not only researching and
writing, but also reading and engaging



there are no prereQuisites–just a desire to try



you need a strategy



you need a strategy
carve out a certain amount of time each week to spend on
social media



you need a strategy
try to "pull" clients to you by sharing valuable information
rather than pushing yourself out to them



knoW Where your leads are coMing froM


key Questions . . .

hoW Much tiMe should i be spending on this?
hoW do i knoW that it's Working?


case study

darrin friedMan
branch vice president of the Coldwell Banker
Residential Brokerage office in Chevy Chase, MD

attributes his blog www.cbblogestate.com to helping his
brokerage receive more than $5 million in referrals in 2008.
also had a part in recruiting and luring half of the 70 agents
he has recruited to the company since january 2007.


Linkedin=a virtuaL roLodex


Who do you currentLy knoW?


1st LeveL connections


2nd LeveL connections


3rd LeveL connections, etc.


on Linkedin, you can netWork With titLe companies,
reaL estate attorneys, other reaLtors, and
misc. businesses that are reaL estate reLated.


profiLe

aLL about you!


profiLe

aLL about you!
Include your
• current occupation


profiLe

aLL about you!
Include your
• past employment


profiLe

aLL about you!
Include your
• past employment
• education


profiLe

aLL about you!
Include your
• past employment
• education
• affiliations


Groups

form a community around professionaL interests


Groups

• real estate investing


Groups

• real estate investing
• foreclosure tips and tricks


Groups

enabLe discussion forums


Groups

participate activeLy and make it vibrant!


ansWers


ansWers

provide a forum for askinG for
business-reLated advice


ansWers

provides a pLace to "become" an expert in
a niche as you ask and ansWer questions


What not to do . . .



a reaL exampLe is a home buyer Who asked
a question on a sociaL netWorkinG site.



they received dozens of “use me!” e-maiLs and
contacts from LocaL reaL estate aGents.



these Weren’t productive ansWers to their
question, but just hurLed requests for attention,
much Like throWinG a handfuL of business cards
into a Group of peopLe.



avoid commission breath.


hootsuite.com


mobile devices


mobile devices

use mobile devices to upload pictures, video,
and geographic location. it is real time!


create podcasts


Using LinkedIn and other social media to succeed in Real Estate

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