Priorities, Relationships, & Efficiency in Social Media5 “Must-Know” Truths CVX Live 2019 John Dye

1. Priorities, Relationships, & Efficiency in Social Media
5 “Must-Know” Truths

2. JOHN DYE
Text dyejo to 50500
@dyejo

4. "If a tree falls
in a forest
and no one is
around to
hear it, does
it make a
sound?"

5. "If great
content is
created on
social media
and one sees
it, does it have
any value?"

6. FIRST, LISTEN;
THEN, SPEAK
1

7. • WIIFM
• “What’s In It For Me”
• Flip The Script
• 55% of people who call out brands on
social just want to be heard. Make
sure you’re listening and responding
(Sprout Social)
Listen before you speak

8. CONNECTION
IS THE CURRENCY
2

11. WHO

13. “Kindness makes people
feel less alone (starting
with yourself).”

15. HOW

19. BEING REAL
CREATES REAL
CONNECTIONS
3

20. • Quick responses provide not only the
speed and convenience that people
crave, but also build your brand as one
people can trust.
• 32% of customers expect a response
within ____ minutes online. (The Social
Habit)
• Airlines responding to Tweets in 6
minutes or less earned customers
willing to pay $20 more per fare.
Respond quickly

21. • Treat your followers on your most
active social platform by giving them
access to exclusive discounts,
promotions or events.
• Everyone loves to feel part of the “in”
crowd and have access to exclusive
content and deals.
Surprise and Delight

22. EMBRACE & AMPLIFY
YOUR ADVOCATES
4

23. • Use first names when possible (should
be present on their profile).
• Bots can help show your customer
that you care about them, but follow
up with human correspondence
quickly.
Embrace personalization

24. • If you want your consumers to be loyal
to you, then you need them to see that
you value their opinion.
• User-generated content (UGC) tells
your followers that you take their
views and ideas into account when
building your brand.
Amplify UGC

25. SIZE REALLY
DOESN’T MATTER
(OR DOES IT?)
5

27. TACTICS

28. JOHN DYE
Text dyejo to 50500
@dyejo

29. THANK YOU
29