There is no silver bulleT


We All hAve A CirCle oF inFluenCe.
PeoPle Are inFluenCed by Those They TrusT.


Circle of Concern What you
care about.

What you can
do something
about.

Circle of Influence


PeoPle do noT WAnT To be sold To.
They WAnT To inTerACT And be heArd.

* Enquiro: “Business to Business Survey 2007.”

you CAnnoT ConTrol The ConversATion,
buT you CAn PArTiCiPATe in iT.


4 P’s


4 P’s
ProduCT


4 P’s ProduCT, PriCe


PlACe


PlACe, ProMoTion


3 r’s


3 r’s
relevAnT


3 r’s relevAnT, reAl


resPonsive


resPonsive, relATionshiP


online video


Why uTilize iT?


Why uTilize iT?
huge PoTenTiAl AT A loW CosT.


video-shAring CoMMuniTies (ToP 5)

youTube.CoM

viMeo.CoM

MeTACAFe.CoM

hulu.CoM

veoh.CoM


hoW do They rATe?


youTube


18-55 overAll
deMogrAPhiC


18-34 MAin
deMogrAPhiC


50/50 youTube vieWers
by gender


youTube vieWers Are ACtive vieWers


The AverAge vieWers WATChes
ThirTy-nine videos A MonTh 39


52% oF vieWers shAre videos
WiTh ColleAgues


hoW CAn you use youTube?

1. brAnd AWAreness



1. brAnd AWAreness

2. ProduCT And reTAil ProMoTion



1. brAnd AWAreness


3. direCT sAles eFForTs



1. brAnd AWAreness



4. business-To-business



1. brAnd AWAreness




5. ProduCT suPPorT



1. brAnd AWAreness




5. ProduCT suPPorT

6. ProduCT TrAining



1. brAnd AWAreness




5. ProduCT suPPorT

6. ProduCT TrAining

7. eMPloyee CoMMuniCATion


1. brAnd AWAreness




5. ProduCT suPPorT

6. ProduCT TrAining

7. eMPloyee CoMMuniCATion

8. reCruiTMenT

hoW does youTube And video
FiT WiThin your MArkeTing Mix?



is video righT For your
CoMPAny/ProduCT/brAnd?




is video A single ChAnnel or PArT
oF A lArger Mix




is video A single ChAnnel or PArT
oF A lArger Mix?

More exPosure For An exisTing
CAMPAign or sTArT A neW CAMPAign?


hoW MuCh does iT CosT?



less ThAn $1,000.



less ThAn $1,000.

bAsiCAlly, jusT need A Web CAM
or CAMCorder.



less ThAn $1,000.

bAsiCAlly, jusT need A Web CAM
or CAMCorder.

AFTer ThAT, There Are no Fees
PresenTly.


WhAT is The roi?


WhAT is The roi?

WhAT iF you geT 5 neW CusToMers?


WhAT is The roi?


10?


WhAT is The roi?


10?

100?


WhAT is The roi?


10?

100?

1,000+?


WhAT usuAlly does noT Work For
youTube And video siTes?



exisTing CoMMerCiAls




rePurPosing inTernAl videos




rePurPosing inTernAl videos

TrAdiTionAl Thinking


WhAT Are youTube vieWers
looking For?


looking For?

inForMATion (AnAlysis, oPinion, eTC.)


looking For?


esTAblish your CoMPAny As An exPerT!


looking For?


esTAblish your CoMPAny As An exPerT!

exAMPle: d-linkTv


looking For?


eduCATion


looking For?


eduCATion

shoW And TeACh PeoPle hoW To do Things


looking For?


eduCATion

shoW And TeACh PeoPle hoW To do Things

exAMPle: MAke MAgAzine


looking For?


eduCATion

enTerTAinMenT


looking For?


eduCATion

enTerTAinMenT

There Are no rules. be Funny, Add MusiC,
ThroW in sPorTs, eTC. be CreATive!


looking For?


eduCATion

enTerTAinMenT

There Are no rules. be Funny, Add MusiC,
ThroW in sPorTs, eTC. be CreATive!

exAMPle: blendTeC


keys

subTleTy—MAke iT CoverT, noT overT


keys


inFoMerCiAl, noT CoMMerCiAl


keys



CreATe A video WiTh unique vAlue—
MusT sTAnd on iTs oWn


keys



CreATe A video WiTh unique vAlue—
MusT sTAnd on iTs oWn

enTiCe The vieWer To WAnT More inFo,
Then drAW TheM To your siTe!


ProMoTing your video


ProMoTing your video

hoW Will The MAsses Find yours?


drive direCT sAles!


drive direCT sAles!

Pre-roll, Mid-roll, or PosT-roll
slide WiTh your url And Toll-Free
Phone nuMber


drive direCT sAles!

Pre-roll, Mid-roll, or PosT-roll
slide WiTh your url And Toll-Free
Phone nuMber

Add url in The TexT desCriPTion


oPTiMize your video For seArCh



sTArT WiTh sTrong ConTenT




inForM, eduCATe, or enTerTAin





sTrong TiTle, desCriPTion, And TAgs
(allows for searchability on the site)





sTrong TiTle, desCriPTion, And TAgs
(allows for searchability on the site)

Think As your TArgeT vieWers Would Think!


oPTiMize your ChAnnel


oPTiMize your ChAnnel

CusToMize iT WiTh Colors And brAnd
iT siMilAr To your siTe And oTher
Web ProPerTies


TAke AdvAnTAge oF CoMMuniTy FeATures



shAre WiTh Friends And “subsCribers”
(you CAn broAdCAsT bulleTins)



shAre WiTh Friends And “subsCribers”
(you can broadcast bulletins)

CreATe A youTube grouP Around
A shAred AFFiniTy


hosT A ConTesT


ProMoTe using oTher MediuMs—
go virAl!


go virAl!

e-MAil MArkeTing


go virAl!

e-MAil MArkeTing

blogs (CAn be eMbedded here And on
oTher siTes)


go virAl!

e-MAil MArkeTing

oTher siTes)

Press releAses


go virAl!

e-MAil MArkeTing

oTher siTes)

Press releAses

soCiAl neTWorks (FACebook, TWiTTer,
linkedin, eTC.)


video AlloWs you To:



reACh An esTAblished And
neW AudienCe



neW AudienCe

AnAlyTiCs using insighT



neW AudienCe


ConneCT direCTly WiTh ProsPeCTs
And CusToMers



neW AudienCe


And CusToMers

gAin An AdvAnTAge over sloWer
CoMPeTiTors



neW AudienCe


And CusToMers

gAin An AdvAnTAge over sloWer
CoMPeTiTors

sTrong PoTenTiAl For your
MArkeTing dollAr

youTube insighT


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