Breakfast with Disruptors—Women-Led Startups With a Focus on Beauty and Fashion

1. Breakfast with Disruptors
Women-Led Startups With a Focus on Beauty and Fashion
Fung Global Retail & Technology

2. en.JOYYE
Nicole Siobal

3. FindMine
Michelle Bacharach

4. 1
Machine Learning for SmarterRetail
Michelle Bacharach, Co-Founder & CEO
michelle@findmine.u
s 925.787.6181
www.findmine.us
®

5. What pants do I wear with these?
611M
DAILYqueries
for product help
& inspiration
*Worldwide Retail Revenues: eMarketer. 70% incremental revenue possible: Independent Retailer

6. Show me how to use it in my real life

7. Scrape Structure Display
How FINDMINE®Works

8. On site Email In store
Answer the Question “How Do I Use It?” Everywhere Your Customer Shops
How FINDMINE®Looks

9. Not a
Bedroom
Not a
Recipe
Not an
Outfit
How FINDMINE®is Different

10. Oversight & Control byMerchandisers

11. Where We Are &Where We’re Going
Revenue for Retailer
$220B
Long-term Global Market
$3B
Potential FINDMINE®
revenue from US
E-Commerce
Current Customers
+20%
Electronics
HomeCosmetics
Grocery
Baby
Future Sectors Our Market
Featured By:

12. Team & Fans
Michelle Bacharach
CEO & Founder
Sarah Caffey
Business Development
Joel Smith
Sales Consultant
Konstantin Itskov
CTO & Founder
Irina Kukuyeva
Data Science PhD
Miles Clark
Data Scientist
Sapna Shah
Advisor
Alex Lirtsman
Advisor
Scott Lux
Advisor
DonnyAskin
Advisor
xrclabs Varick Street Incubator
And Support From:
With Experience at:

13. 10
Machine Learning for Smarter
Retail
Michelle Bacharach, Co-Founder & CEO
michelle@findmine.u
s 925.787.6181
www.findmine.us
Thank You
®

14. Current Team
Konstantin Itskov CTO
•Columbia University,
Computer Science B.S.
• Israeli Defense Force
• HPIdol winner @hackMIT
for work in machine
learning
Irina Kukuyeva
Data Scientist
•Completed PhD in
Machine Learning, UCLA
Michelle Bacharach CEO
• Product Manager & Strategy
at startups & Univision
• Prior startups backed by Mohr
Davidow, Menlo Ventures, &
Tornante Media
• NYU Stern MBA, UC Berkeley B.A.
Miles Clark
Data Science Intern
• CS& data science student
NYU
Sarah Caffey
Business Development
• B2B BD & e-commerce
experience
Fan Feng
MBA Intern
• Strategy expertise.
NYU Stern
Joel Smith
Sales Consultant
•Deep retail tech sales
experience &
connections

15. Advisors & Backers
Advisory Board
Scott Lux
VP, E-commerce
DonnyAskin
Technology Entrepreneur
Alex Lirtsman
Co-founder
Sapna Shah
Retail Exec & Investor
Other Backers
xrclabs Accelerator & Investor
Pano Anthos, Managing
Director
Incubator
NYU Varick
Street Incubator
Accelerator
Trendseeder
Program

16. Use of Funds
Dev Intern (PT)
Designer (Freelance)
QA (Offshore,
Freelance)
Data Scientist (FT)
Currently part-time
Infrastructure & GA
30%
Grow the team & scale infrastructure to achieve metrics consistent with successful Series Aby 2017
Team
70%
All F/T talent
has been
identified and
has accepted
offers. No time
lost recruiting.
Salesperson (FT)
Currently part-time
Back End Dev (FT)
August start date

17. Automatically create outfits f or every item
●
Single repository of outfits f or in-
store merchandising, campaigns,
andecommerce
●
Brand/retailer control over outfitcreation
●
Track success of outfits andcampaigns
● ● ● ● ●
Seamless integration into
existingshopper journey
● ● ● ●
Real-time shopper experiencepersonalization
● ● ● ●
Visual
Marketing
Marketing
Automation
In-Store
Associate Tech
Personaliz-
ation
Direct to
Consumer
Retail & CompetitiveLandscape

18. Our Roadmap
2H ‘16 1H ‘17 1H ‘17 2H ‘17 1H ‘18 2H ‘18
CustomersProducts
Fashion
E-commerce & In-Store
Email Campaigns
Predictive
Marketing Campaigns
Electronics
Home,
Cosmetics
Baby Grocery

19. Our Sales Model
Average Deal Size Comps
$500K $150K $300K
5YearOutlook
(Revenue in Ths $)
yr 1 yr 2 yr 3 yr 4 yr 5
$ 2 0 0 K
Average new contractvalue
Revenue per
deal
$140 $200 $214 $228 $244
7 % YOY
INCREASE
Base contract increase.
Salespeople
2 7 10 12 15
30% discount in year1
4 D E A L S PER YEAR
ARRPotential
including expansion
$1,100 $4,200 $12,000 $23,300 $37,800
per salesperson
revenue & churn(6%)

20. Customer Acquisition
Direct Sales
Founder
• Network, speaking, press
Sales Consultant
• Has relationships and has sold to
over 50% of our top 100 targets
Internal SalesTeam
• Build out internal capabilities as
we raise and scale
AgencyPartners
Agencies & Integrators
• Already working with our
target customers
Targets
• In discussion
• Initiated conversation
Distribution Channels
Other Platforms & APIs
•Ecommerce, email marketing, store
hardware to ease implementation
Targets
• Complete
• In development
Immediate Pipeline Includes Top athleisure brand, 3 billion dollar+ retailers, and 3 top international luxury
brands

21. Source: Proprietary research using alexa.com, RJ Metrics, and IBISWorld data
Market, Bottom Up
Analysis of retail companies in Fashion, Home, Hobby, Baby/Toy, Office, Electronics, & Grocery categories,
with e-commerce sites available in the United States
= $2.9B
# Companiesin
Target Segment
Steady State
ACVPossible Total ValueforGroup
$1B+ 109 x $1,500,000 = $163,866,018
+
$100M -$1B 1,202 x $700,000 = $841,178,895
+
$10M -$100M 9,270 x $175,000 = $1,622,318,725
+
$500K -$10M 9,390 x $25,000 = $234,739,200
Ecommerce
Revenues

22. Four Mine
Slisha Kankariya

23. Slisha Kankariya
June 2016
www.fourmine.com
Slisha.Kankariya@fourmine.com
Disruptors Breakfast
The Ideal Way To Buy
Engagement Rings

24. $11
BILLION
US Engagement Ring Sales

25. CURRENT
ONLINE
Can’t Try On
Impersonal
Fear of Buying

26. 90%
Research
Online
10%
Buy Online

27. Founding Team
Anubh Shah
Co-Founder
▪ Technology, Operations & Finance
▪ Diamond Cutting at Dimexon
▪ Fidelity Capital Markets
BS Finance from Babson | Gemologist
Slisha Kankariya
Co-Founder
▪ Digital Marketing & Customer Acquisition
▪ Marketing at XO Group (The Knot)
▪ Marketing at Indus Trade & Tech
BS Marketing from Boston College
Investors:

31. 100,000
CERTIFIED
CONFLICT FREE
DIAMONDS

32. “Four Mine found a way to combine the best of
online & offline shopping”
“Four Mine managed to eliminate the uncertainty of buying online”
“Four Mine goes the extra mile to make dreams come true”
“Four Mine alleviates the lack of intimacy of traditional
online shopping”

33. $140k
$180k
$220k
$260k
Q1 Q4Q3Q2
$50k
$90k
8x
Growth
2015 2016

34. $70B

35. ©2015, FOUR MINE CO Page 35
Slisha Kankariya| slisha.kankariya@fourmine.com| 732.822.3017
48W 48th Street, Suite 1301, New York, NY 10036

36. Real HD
Diamond Video
Interactive Ring
Catalog
High Precision
3D Printing
Four Mine Advantage

37. Unit Economics
Lifetime Value of Customer
Total LTV: $1,700
Engagement Rings
• Avg Order Value: $4,000
• Avg Margin: $1,000
Wedding Bands (His & Hers)
• Avg Bands Sale: $1,400
• Avg Bands Margin: $700
**LTV Payback Less Than 1 Year
~4:1 LTV:CAC Ratio
*Acquisition Cost based on 3-month lag sales cycle
Acquisition Channels
• Cost of Acquisition*: $400
• Digital Marketing & Referrals
Cost of Acquisition
• Cost of Acquisition*: $60
• Digital Marketing & Retention

38. ©2015, FOUR MINE CO Page 38
Team
Expansion
Product
Upgrades
Customer
Acquisition
Our Goals
Technology
Marketing
Design
Replica Customization
Site UX/Design
Product Expansion
Referral Growth
Channel Expansion
Partnerships

39. LookBooker
Giorgia Rossi

41. Search

42. Browse

43. Select

44. Enter Details

45. Confirm

46. Groom and Pamper

49. The Ritualist
Marta Cros

50. IN-HOME,
PROFESSIONA
L
SKIN
CARE
Marta Cros | June 2016

51. We are direct. We are on-demand. We are all natural. We are made in the USA
H O W DOES IT W O R K
Client books
appointment online
Esthetician receives
booking and brings
everything needed
to perform service
Treatment takes place
in the convenience of
the client home, office
or hotel room
Esthetician delivers
skin analysis and
makes personalized
regimen & product
recommendations
Client can buy
products on the spot
to continue with self-
care at home
Recurring clients through
repeat bookings / packages

52. APT O

53. OR
W O U L D YOU R A T H E R ?

54. OR
W O U L D YOU R A T H E R ?

55. OR
W O U L D YOU R A T H E R ?

56. OR
W O U L D YOU R A T H E R ?

57. OR
W O U L D YOU R A T H E R ?

58. W O U L D YOU R A T H E R ?
OR

59. The Opportunity
In New York Cityalone,
5,000 skin care
treatments
are performed DAILY
20,000 locations
Highly Fragmented : 75% are
single operations
Massive Market:
DAY SPA: $14bn
SKIN CARE:
$9bn

60. The Opportunity
In New York Cityalone,
5,000 skin care
treatments
are performed DAILY
20,000 locations
Highly Fragmented: 75% are
single operations
Massive Market:
DAY SPA: $14bn
SKIN CARE:
$9bn
DIRECT-TO-CONSUMER
High Margins and
Variable Cost Structure

61. The Opportunity
In New York Cityalone,
5,000 skin care
treatments
are performed DAILY
20,000 locations
Highly Fragmented: 75% are
single operations
Massive Market:
DAY SPA: $14bn
SKIN CARE:
$9bn
DIRECT-TO-CONSUMER
Building
A new distribution
channel for
complementary brands &
skin care products
SKINSHIPS
High Margins and
Variable Cost Structure

62. The Opportunity
In New York Cityalone,
5,000 skin care
treatments
are performed DAILY
20,000 locations
Highly Fragmented: 75% are
single operations
Massive Market:
DAY SPA: $14bn
SKIN CARE:
$9bn
Building
A new distribution
channel for
complementary brands &
skin care products
SKINSHIPS
Underutilized & Underpaid
Workforce
200K licensedestheticians
nationwide
Av pay/hour:$13-17
With us:$30+
DIRECT-TO-CONSUMER
High Margins and
Variable Cost Structure
13
WINNING TEAM Strategic Operational
PartnershipKick-ass Advisory

63. RECENT P R E S S
“Last-Minute Mother's Day Ideas that Won't Disappoint”
Getting a facial or massage at home is great, but getting a treatment
with The Ritualist’s plant-based skincare line, Apto, is an added bonus
“How to travel like a rock star”
Luckily for those who love to indulge in a little bit of luxury –and
wellbeing- there is now The Ritualist, that brings a facialist right to
your hotel room or home
“2016 Wellness Trends”
Get a pore-perfecting facialist at your door
in less time than it takes for your takeout order to arrive
“The best at-home beauty services”
The Ritualist's facials provide more than in-the-comfort-of-your-own-
home peace the night before a party; they get skin to Cate
Blanchett's (who happens to be a client) level of glowing.
“The best facials for the ultimate bridal glow”
The Ritualist turns even the tiniest of NYC apartments
into a veritable spa-like experience

64. SUPA
Sabine Seymour

66. INTERNET
O F
T H E BODY
BODY + S E N S O R S + CLOTHING + ARTIFICIAL INTELLIGENCE
2016 ©
S U P A S P O T INC
2 S U PA .AI

67. S E R I A L E N T R E P R E N E U R
AUTHOR
R E S E A R C H P R O F E S S O R
E D U CATION AWA R D S
P R E S S + PUBLI C A P P E A R A N C E S
APP
Sensing and
ActuatingTextile
Mobile
Computational
Device
Application
Energy Source
Computational
TextileInterface
DR. SABINE SEYMO U R founder + C E O SU PASPO T
2016 ©
S U P A S P O T INC
6
7

68. PROBLEM (CURRENT SMART CLOTHING)
F O R B R A N D S :
E A S E O F
I N T E G R A T I O N
F A S H I O N
N O S C A L E - A B L E
M A N U F A C T U R I N G
N O F A S H I O N
001110010101001
0011101
D A T A
010011100101010
0100111
01010011100101
0100100
N O C O N S U M E R F A C I N G A P P N O M U L T I P L E D E V I C E
I N T E G R A T I O N
11101012016 ©
S U P A S P O T INC
6
8
F O R C O N U M E R S :
E A S E O F U S E

69. SUPA emPOWERED
CLOTHING
SUPA AI
ARTIFICIAL INTELLIGENCE
+
2016 ©
S U P A S P O T INC
S U PA .AI
S O LUTION

70. + =
SUPA sensors SUPA pod SUPA emPOWERED
SOLUTION (FASHION): empowered by (B2B)
ENABLING C O M P O N EN T S (patent pending)
•
•
•
invisible and washable textile-based S E N S O R S
SUPA POD: soft and unobtrusive electronics
multi-sensor C O N N E C T O R system with unique ID
T H E GARMENT A S CO MPUTE R
2016 ©
S U P A S P O T INC
6
•
•
•
highly modular sensor
configurations every garment has a
“serial number” biometric identity

71. API
100
11010101010100010101
100
API
C ARDIO
A L L E R G Y
F E R TILIT Y
S URFING
FITN ES SUSER ID
PASSWORD
LOGIN
SOLUTION (DATA): empowered by (B2C, B2B2C)
ENABLING C O M PO N EN T S
•
•
•
APP (digital concierge)
reactive data model and advanced data
analytics on C L O U D
open APIs
( L I FE ) ST YLE ARTIFICIAL INTELLIGENCE
2016 ©
S U P A S P O T INC
S U PA .AI
•
•
•
•
highly personalizable SUPA.ai
multiple encryption, secure data
modular, contextualized, curated
’SIRI for clothing’

72. PRO DU CT OFFERING CONSUMER FACING
2016 ©
S U P A S P O T INC
7
2

73. TECHNOLOGY, MATERIAL SCIENCE, AND MA R K E TS ALIGN
DATA IS T H E NEW G O L D Kevin Plank, CEO, Under Armour @ SXSW2016
WHY NOW
20 0 3 20 17last decade since SoftSpot started
2 0 1 4 2 0 1 5 2 0 1 6 2017
L o w
P o w e r
B lue to o
th
G o o g l e
P r o j e c t
J a c q u a r d
+ L e v i s
U A H e a l t h B o x
e m p o w e r e d b y S U P A ™
USER
ID
PASSWORD
LOGIN
A p p l e
H e a l t h K i t
D u P o n t
S t r e t c h a
b l e
C o n d u c t i
v e I n c
Athleisurewear
:
( B e y o
n c e )
G o o g l e
Androidwear A p p l e W a t c h I B M W a t s o n
2016 ©
S U P A S P O T INC
7
3

74. CU S TO MERS
+
C ontract
signed
Pilot
testing
Pilot
testing
Pilot
testing
Pilot
testing
Pilot
testing
v2
Pilot
testing
v2
+
Finalist Finalist Finalist
Sales
talks
Sales
talks
Sales
talks
Sales
talks
Finalist
Sales
talks
2016 ©
S U P A S P O T INC
10

75. TEAM “The hybrids”
Sensors + Electronics
HEAD O F R&D
Sean Montgomery
PhD Neuroscience
Ringly
HEAD O F S O F T COMPUTATION
Ebru Kurback
PhD Interface Culture
MSc Architecture
University of Applied Arts Vienna
ADVISOR NANO TEXTI LES
Juan Hinestroza
PhD Chemical Engineeering
Head of Nanotextiles Lab Cornell
University
Biz Dev
B U S I NES S DEVELOPMENT
Lisa Kennedy
PhD Health Economics
GE, Singularity University
MARKETING + S A L E S
Joan Bodensteiner
MBA
Adobe, Ticketmaster
P R O D U CER
Tara Fraser
BFA Communication
Cool Hunting,Vice
Cloud + Analytics + AI
CTO
Bernhard Angerer
PhD Computer Science
Frequentis
BEHAVIORAL ANAL YTI CS
Dawud Gordon
PhD Computer Science
ETH
EX P ER I ENCE DESIGN
Josh Rubin
MPS InteractiveTelecomm
Motorola, Razorfish
Design
FASHION + TECHNO L OGY
Pauline van Dongen
PhD WearableTechnology
MFA Fashion, FashionDesigner
R E S E A R CH + DESIGN
Stephanie Farah
MFA Fiber
MFA Design & Technology
Hollywood
ADVISOR FASHION
Jennifer Minitti
MFA Fashion
Director of Fashion
Pratt Institute
S U P A S P O T INC is a Member of Advanced Future Fibers of America
2016 ©
S U P A S P O T INC
7
5

76. UNIT ECONOMICS
S U P A s e n s o r s
S U P A p o d
S U P A A P P
b r a n d e d S U P A A P P f e a t u r e s
emPOWERED by
A n a l y t i c s
D e s i g n c o n s u l t a t i o n
US ER ID
PA S S WOR
D
LOGIN
2016 ©
S U P A S P O T INC
7
6

77. Dr. Sabine Seymour
SU PA SP OT INC
c/o NewInc incubator
sabine@supa.ai
917-971-2249
2016 ©
S U P A S P O T INC
7
7

78. Travel Beauty
Alyssa Barrie

79. Prepared for Fung Global Retail &
Technology June 15, 2016

80. Travel Beauty (we’ve traveled the world
to bring you the best) takes the guesswork
out of
creating the ideal beauty regimen
offering a hyper-curated collection of
the best beauty products from around
the globe
80
With so many beauty products out
there, how is anyone supposed know
which are thebest?

81. Leveraging fastest growing segment in beauty: emerging brands
Targets a mature, affluent market segment with exclusive products in a
high touch environment including a personal shopping service &
product phone consultations
Luxury beauty offering that is currently either unavailable, not easily
accessible in the United States, or will not sell to digital native retailers
Travel Beauty features a panel of renowned beauty experts
who provide professional advice and tips.This elite panel of
influencers garner media attention, and their personal brands
lend a
halo effect to Travel Beauty, creating an engaged online community
The Travel Beauty Difference
Points of Differentiation
81

82. The Travel Beauty Difference
Multiple Revenue Streams Compliment & Support
Core Business - Luxury E-commerce
Other Revenue Streams Include:
Corporate gifting programs provide superb revenue stream &
marketing vehicle (gifted AMEX’s top 50,000 Platinum Card
Members) to drive sales, traffic and brand awareness for Travel
Beauty & its partners
The Beauty Shop at New York Social Diary
Travel Beauty has partnered with online media publisher and
launched a co-branded online shopping experience
82

83. ConsumerAnalysis
Segments, Demographics & MarketSize
METROSEXU
AL & GAY
MEN
29-65+, HHI $92K
10% of US population
WOMEN
29-65+, HHI
$92K
10% of US population
Future global sales rollout in Australia,The Middle East & Asia will expand market to 176 million
customers +
83

84. ✦
Appendix
84

85. Advertising & PR: CustomerAcquisition &
Revenue Generation
Promotion
TravelBeauty.co
m Search Engine
Optimization
Display
Advertising Email
Newsletters Business
Development Search
Engine Marketing
Retargetin
g Customer Review
Campaign
Paid Email Blasts
Social Media Marketing
Customer Referral
Program Industry
Conferences
Brick & Mortar Retail
Presence Media
Partnerships Relationship
Marketing
85

86. Huffington Post
People
StyleWatch
More Magazine
Elle Magazine
Elle France
Byrdie
Beauty
NBCTV
Philadelphia Inquirer
Green Door
Magazine Travel &
Style Magazine
InStyle Magazine
Racked.com
Global Vision
Magazine Resident
Magazine Fathom
Advertising & PR
Earned Media - appeared in the following:
Town & Country
Cosmetic Executive
Women
Refinery
29 The LA
Times
PopSugar
Beauty
New York Social Diary
Vogue Paris
86

87. Progress to
Date
Foundation,Website,
Performance
Attracted panel of world-class
beauty experts. Expert
additions in progress.
Signed retailing agreement
with 30 beauty & grooming
brands, with more brands
in progress.
Raised $486K in early
seed financing from private
investors
FOUNDATION
Attracted an experienced
team & strong advisory
board
Relaunch of Travel Beauty
Website
January 7, 2015
Launched brick & mortar shop
in Soho: September 2014
Launched e and m-
commerce platform
November 26, 2013
Launched Your Daily Feed of
Beauty, Travel Beauty’s multi-
media editorial content platform
November 26, 2013
WEBSITE
Launched branded social
media presence March
2013
16% repeat customers represents
20%
of revenue
PERFORMANCE
Rev: $90K & 1115 customers 2014
Rev: $930K & 3570 customers
2015
Average Basket 2014: $80 2015:
$117
Average Gross Margin 2014: 31%
Average Gross Margin 2015: 41%
26% of repeat customers have
purchased 3+ times or more
Total Visits: 121,332 in Year1
317,300 2015/Year 2
51% of traffic
originates from
mobile devices
Average CPA2014: $76
CPA2015: $38.98
Average LCV:$354.05
87

88. Capital Requirements
Total Capital Investment
Up to
$1Million
Planned Use of
Proceeds
✦
✦
✦
✦
Sales, Marketing &
Promotion:
39%
Advertising,Video, PR, Biz Dev,
Professional Conferences
Inventory: 34%
Operations/New Hires: 23%
Human Capital, Logistics, Professional
Services
Website &Technology:4%
Technology maintenance & upgrades
88

89. The
Opportunit
y
Projected Revenues
BREAK EVEN IN
YEAR 2 45%
GROSS MARGIN
$50,000,00
0
$40,000,00
0
$30,000,00
0
$20,000,00
0
$10,000,00
0
$0
Year
1
Year
2
Year
3
Year
4
Year
5
Revenu
es
Gross
Margin
EBITD
A
89

90. Deborah Weinswig

91. Investing in Women-Led Startups
Deborah Weinswig
Managing Director
deborahweinswig@fung1937.com
US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016
June 15, 2016

92. 92
About Fung Group
TRADING LOGISTICS DISTRIBUTIO
N
RETAILING
Li & Fung Limited
Listed on SEHK
Global Brands Group
Listed on SEHK
Fung Retailing Limited
Privately Held Entity
Convenience Retail
Asia Limited
Listed on SEHK
Trinity Limited
Listed on SEHK
Branded Lifestyle Holdings Limited
LiFung Kids (Holdings) Limited
Toyrs “R” Us (Asia)
Suhyang Networks
UCCAL Fashion Group
Privately Held Entities
Fung Holdings (1937) Ltd.
A privately held entity and major shareholder of the Fung Group

93. 93
About Fung Global
• Fung Global Retail & Technology advises retailers, real estate developers and tech companies on projects situated at
the intersection of retail, tech and/or fashion.
• Our team offers a robust knowledge bank and significant experience in the retail, fashion and tech fields. We are
involved in many areas of the business and believe this allows us to offer a unique perspective by focusing on the
future and where the sector is heading.
A Unique Combination of Retail, Fashion & Tech
RETAIL FASHION TECH

94. 94
NAME UR PRICE
SELF-
CHECKOUT
EVANGELIZE THRIVE
EXPERIENTIAL RETAIL:
MAKE THE STORE AN AWESOME PLACE
CUSTOMER ENGAGEMENT:
HOW DO YOU CONVERT THE CONSUMER
ALL CHANNEL:
The CONSUMER CAN SHOP WHEREVER +
WHENEVER
REACTION
COMMERCE
NEW RETAIL MODELS:
HOW WILL THE CONSUMER SHOP IN THE
FUTURE
Four-Quadrant Disruptors Framework with
Women-led Startups

95. 95
Our Accelerator Partnerships
ENTREPRENEURS
ROUNDTABLE
ACCELERATOR

96. 96
Our Accelerator Partnerships
Percentage of Women-Led Startups
ENTREPRENEURS
ROUNDTABLE
ACCELERATOR
30% 100%
100% 15%
30% 30%
40% 100%

97. 97
Women In The Tech Sector
Tech Leadership Roles Held by Women

98. 98
Women-Led Startups: General Trend
15%
Of the companies
receiving venture capital
had a woman on the
executive team
5.6%
Of firms with women
decision-makers raised
more than $100M since
2009
3%
Of total venture capital
goes to companies with
women CEOs ($1.5B out
of $50.8B between 2011-
13)
9%
Of total seed stage
investments are given to
companies with women
entrepreneurs
13%
Of total early stage
investments are given
to companies with
women entrepreneurs
86%
Of venture-funded
businesses have
zero women in
management
positions
Source: Womenwhotech.com

99. 99
Women-Led Startup VC Funding
1100
1500
2000
2200
2500 2450
9.5%
11.7%
14.3%
17.4% 16.8% 17.9%
0%
10%
20%
30%
40%
50%
0
500
1000
1500
2000
2500
3000
3500
2009 2010 2011 2012 2013 2014
U.S. Venture Funded Companies by
Founder Gender
Source:Crunchbase
# of Funded
Companies [by First
Funding Round
Recorded]
% of Total
Companies w/
Female Founder

100. 100
1. INSTITUTIONAL AND ORGANIZATIONAL
2. GLOBAL WOMEN ENTREPRENEURSHIP EVENTS
3. INCREASING VC FUNDING
4. IMPROVED ANGEL INVESTMENT
5. EMERGING CROWDFUNDING FOR WOMEN
6. BETTER ROE FROM WOMEN-LED BUSINESSES
Drivers

101. 101
Institutional and Organizational
Funding Institutions and Organizations
1

102. 102
Global Women Entrepreneurship Events2
Alibaba
“Global Conference on
Women and
Entrepreneurship”
Women Who Tech
“Women Startup
Challenge”
Women in STEM Summit

103. 103
Increasing VC Funding3
• In 2013, 18% of venture capital deals
went to women-led companies, while
only 5% of women-led companies
received funding in 1999 by US VC
funds
• Female-founded companies received
the largest investments
• Retail (43%)
• Media (17%)
• Software(6%)
Source: Pitchbook
8%
10% 10% 10% 11%
12%
16% 16% 17% 18%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Percentage of Global VC Deals Investing in Companies With
Female Founder

104. 104
Improved Angel Investment4
• In 2014, there were 82,633 women angel
investors versus 57,967 in 2013
• This figure has grown by over 7x since 2004
• In 2014, women angels represented 26.1% of
the angel market, a significant increase from
19.4% in 2013
Source: AngelList
4%
8%
11%
14%
22%
Developer Tools
Entreprise Software
Fashion
Organic Food
Women Focused
Percentage of Women Investors by Market as of 2014

105. 105
Emerging Crowdfunding For Women5
Equity-Based Crowdfunding
• The overall success rate was 20% while
women-led companies had a 23% success
rate
• On average, women-led companies raised
$422,370 versus $405,295 overall
Reward-Based Crowdfunding
• Women had a 70% success rate versus 61%
for men in reaching their goals on Kickstarter
• Women-owned technology companies have
a 65% success rate compared to a 30%
success rate for male-owned technology
companies

106. 106
Emerging Crowdfunding For Women
Plum Alley is crowdfunding
for women by women,
founded by Deborah Jackson.
Indiegogo, with Danae
Ringelmann as one of its
founding members, reported
that 42% of its crowdfunding
campaigns are run by
women.
Crowdfunder has Rita
Ravindra as its Chief
Operations Officer.
5

107. 107
Better ROE From Women-Led Businesses6
• Women-led private technology
companies achieve 35% higher return
on investment
• Women-led venture-backed companies
are bringing in 12% higher revenue
than male-owned tech companies
(Kauffman Foundation)
• 80 women CEOs produced equity
returns 226% better than the S&P 500
from 2002 to 2014 (Quantopian)

108. 108
NAME UR PRICE
SELF-
CHECKOUT
EVANGELIZE THRIVE
EXPERIENTIAL RETAIL:
MAKE THE STORE AN AWESOME PLACE
CUSTOMER ENGAGEMENT:
HOW DO YOU CONVERT THE CONSUMER
ALL CHANNEL:
The CONSUMER CAN SHOP WHEREVER +
WHENEVER
REACTION
COMMERCE
NEW RETAIL MODELS:
HOW WILL THE CONSUMER SHOP IN THE
FUTURE
Four-Quadrant Disruptors Framework with
Women-led Startups

109. 109
Today’s Examples

110. is a social shopping community for jewelry where
customers can also help people in need by shopping
Find new jewelry pieces
from up and coming
designers
Follow your friends and
create your own jewelry
mood boards
Help those in need by
purchasing products
from The Joy Box

111. aspires to automate the process of curating window displays,
endcaps, and online lookbooks for retailers and shoppers
Take your product catalogues
and merchandiser’s looks to
the right customer
Run fashion looks
through proprietary
algorithms with user data
Tailor perfect outfits for
shoppers to use in ads
or stores

112. Relish in 35 years of experience
in the jewelry industry and key
global supply relationships
Provide excellent quality
engagement rings with
reasonable pricing
Let customers find their
perfect ring style
without leaving home
modernizes jewelry shopping and makes it convenient and
fun

113. is an online booking marketplace that allows customers to
make salon appointments anytime, anywhere
Create a marketplace for
consumers to easily book
hair and beauty
appointments
Book and confirm
appointments 24 hours a
day from any web or
mobile device
Make hair and beauty
more convenient and
enjoyable

114. provides in-home skincare treatments that are
personalized to each customer
Deliver professional
skin care treatments to
your home
Customize your skincare
experience with in-house
developed products
Embrace traditional
therapies and only use
the best natural
ingredients

115. makes plug & play sensors for clothing that connects
with the Internet of Things
Lead the way from
wearables to
“Disappearables”
Transform ordinary
garments into functional
wearables
Consist of sensors that can be
integrated into clothing as
simply as a zipper by any
manufacturer

116. offers collections of the best beauty products from
around the globe
Source the best yet
hard-to-find beauty
products from around
the globe
Feature a personal,
luxurious shopping
concierge with phone
consultation
Start with the bag and
create your own travel
kits easily

117. Thank You!
Deborah Weinswig
Managing Director
deborahweinswig@fung1937.com
US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016
June 15, 2016