2. Take the guesswork out of social
moderation. Protect your brand with
OmniSocial Insure and know the
conversations that are generated online
won’t compromise your reputation.
4. Do you have a written Social Strategy for
your Clients?
Is your organization structured and resourced
appropriately?
Who is going to Engage your customers?
CPL vs CPV?
How do you define success?
Which platforms are you going to be using?
5. So Many Channels
So LittleTime
FaceBook
Google+
Pintrest
Instagram
Tumblr
#Tagboard
Vsnap
LinkedIn
Vine
Youtube
Foursquare
Yelp
Flickr
Let Mzinga handle that for you
8. Global, multilingual
moderation team with
7+ years experience
moderating sites for
leading brands
Flexible moderation
service offered 24 x 7 x
365
Across all Social
platforms
9.
10. HOW AND WHENTO REACH
YOUR FANS
74% of all marketers say
Facebook is important to
their lead generation
strategies
Companies that generate
1,000 Facebook likes also
receive 1,400 website visits
per day.
85% of fans of brands on
Facebook recommend brands
to others, compared to 60%
of average users
PURCHASING AND CUSTOMER
SERVICE
59% ofTwitter users have
visited B2B tech brand sites,
compared to 40% for the
average internet population
Approximately 46% of online
users count on social media
when making a purchase
decision
25% of consumers who
complain about products on
Facebook orTwitter expect a
response within 1 hour
11. Ground Control
Up to date
content
Treat your readers and
consumers like equals
Immerse yourselves in
pop-culture
Talk like human beings
Here are three useful tips
shared by Shankar Gupta at the
Social Media Summit
12. BEST PRACTICES
Encouraging participation
Proactively Seeding
Content
Act on Abusive Behavior
Ensure a welcome and Safe
environment
CONSISTENT FEEDBACK IS
ALWAYS HELPFUL
Observe hourly & daily
interactions
Moderation Strategies
Usage Guidelines
Sentiment Reports
Hands on Suggestions for
improvement and growth
Reporting concerns of your
community
13. WHAT DOTHEY DO
Engagement
Facilitation
Trusted Content
MODERATINGON A DIFFERENT
LEVEL
Welcoming new members
Provide topics of
conversation
TC,TOS,SLA,NRA,FEMA,
LMOA enforcement
17. Nail the
Strategy
Moderation is a Key Component
for any Social Media Strategy
Engage your Costumers
Moderation has been a core
part of Mzinga’s business for
more than 10yrs
Our moderators have been
protecting client’s brands on
average 7yrs
Hinweis der Redaktion
Retail brands receive the most engagement on Thursday. 20% more likes,29% more comments, 27%more shares.
Myspace is the future
The top 10% of engaging posts on FB receive an average 1300 user interaction