Thursday March 10th, Dado Van Peteghem was asked to give a presentation at Comm'af, Limburg: a cooperation between Voka Limburg and the PXL College. The event generated quite the buzz as Comm'af managed to get Marc Coucke as the keynote speaker. Dado was asked to bring the 200-some attendants up to speed on social media: moving them from Social 1.0 towards Social 2.0.
If you weren't able to attend the event, or just want to check out Dado's presentation once again - we uploaded his slides for you.
4. Social media is over the
@dadovanpeteghem
hype cycleâŠ
TRIGGER
PEAK OF INFLATED EXPECTATIONS
TROUGH OF DISILLUSIONMENT
SLOPE OF ENLIGHTENMENT
PLATEAU OF PRODUCTIVITY
5. Yet⊠most organizations areâš
using social media only at
@dadovanpeteghem
10% of its potential.
Theyâre in 1.0 modus.
33. @dadovanpeteghem
Imagine you want to make âš
people recycle better
VS.
Would you upload a traditional spot on
YouTube or go for a Vine activation?
34. @dadovanpeteghem
Imagine you want to make youngsters âš
responsible towards alcohol
VS.
Would you post research results or start a
#challenge on Instagram?
49. @dadovanpeteghem
The connection âš
funnel
INTEREST LOVE ADVOCACY CO-CREATION COLLABORATION
Receive Engage Share Input
LATENT
Become one
MANIFEST
Social
Media
strategy
Content
Marketingâš
strategy
Ambassador
strategy
63. @dadovanpeteghem
Connect people around âš
a relevant topic âš
powered by a brand âš
instead of âš
connecting them âš
to the brand itself
Mobile Vikings
71. Pick your top 3 to accelerate
@dadovanpeteghem
Ambassadorâš
Strategy
Native âš
Activations
Opportunity
spotting through
Social Listening
Community
Building
Social âš
Selling
Disproportionately
Relevant âš
Content Plan
Social Growth
Acceleration
Tools 2.0
Bet on
Serendipity
The Poetry of
the Post