2. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.
3. Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who
Are
You?
10. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
11. This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW
32. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
The traditional gatekeeper
New “experts”
+
+
+
33. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Will there emerge other non-
traditional gatekeepers in
your space?
…
34. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
44. First generation
Low logistic complexity
Second generation
Solving more complex user problems
Third generation
High logistic complexity
EVOLUTION IN DIGITAL RETAIL
53. When your favourite fresh food can be delivered within 30
minutes, exactly when you want it, customers will expect
the same from:
you?
54. Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller
55. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
PLACE OnlinePoS
Hybrid
Omnichannel
(digital entering PoS)
(all functions go digital too)
56. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
57. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
58. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
59. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
60. Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant
61. The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economy
From scarcity
to abundance
92. The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to
96. Digital Leadership is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITAL
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
DIGITAL
102. TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOVERNANCE
SET-UP AND
ROLL-OUT RUN
ROLL-OUT
DIGITAL OFFICE
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
PLATFORM
DESIGN
REQUIREMENTS
PARTNER
SELECTIONRFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP
BUSINESS MODEL
PROJECT
KICK-OFF
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN PROGRAM/
DEVISION/…
RUN START-UP
(COACHING,
ADVICE)
START-UP
BUSINESS
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS