Digital transformation at EMC Forum 2014

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Dado Van Peteghem gave presentation about Digital Transformation for 300 IT professionals at EMC Forum 2014 in Brussels.

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Digital transformation at EMC Forum 2014

  1. 1. Digital Transformation @dadovanpeteghem #EMCforum
  2. 2. Gent @dadovanpeteghem #EMCforum
  3. 3. My first Internet memories…
  4. 4. Social Connected (internet) Digital Analogue Mobile The Speed of Change… Exponential….
  5. 5. We ain’t seen nothing yet. http://www.flynixie.com/ http://www.myjibo.com/ http://www.omsignal.com/
  6. 6. This is not another bubble
  7. 7. The Speed of Change… “10 THINGS THE CEO CAN DO TO DRIVE DIGITAL” George Colony, June 14, 2013
  8. 8. Digital is becoming Business Critical
  9. 9. Average Company Lifespan on S&P 500 Index 1960 1970 1980 1990 2000 2010 2020 70 60 50 40 30 20 10 0 18y 60y
  10. 10. Waves of Digital Disruption 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Banking Healthcare Automotive Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …
  11. 11. If the canary dies, it's time to run!
  12. 12. When your company is a fat cow, you are probably most vulnerable to disruption.
  13. 13. @jcaudron
  14. 14. Big players are destroying your market without making profit
  15. 15. The Business Digital (at the sideline) Digital in the core From ... ... to Digital Transformation Modeling
  16. 16. The Business Digital The Business Digital (at the sideline) From ... ... to Digital Transformation Modeling
  17. 17. The Business Digital (at the sideline) From ... ... to Digital Transformation Modeling Digital in the core The Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core
  18. 18. Don’t be afraid to cannibalize your own business
  19. 19. From ... ... to Digital Transformation
  20. 20. Instead of a process facilitator… You are the future business model
  21. 21. You need to become best friends with The Others :-)
  22. 22. 5 things you can do right now.
  23. 23. Your Market Your Company Your Leadership Is this you? 1. The Age Test
  24. 24. 1. The Age Test Your Company Your Market Your Leadership Guess who’s this
  25. 25. CEO Using or familiar with? Sales Mkt CIO COO HR CFO … Facebook V X Twitter X X Snapchat V V Drones X X Tablet V X 3D Printing V V Beacons V X … Pick 7 (or more) relevant digital activities Score your leadership team on active usage/understanding If a member doesn't score at least 4 out of 7, he’s out. In Out If the majority of leadership is out, the company is out 2. The 7x7 Test
  26. 26. 3. Business Model
  27. 27. 4. Organisation Model The Factory: Politics, Legacy, Keeping the lights on,…
  28. 28. The Factory The Guesthouse The Garage Incremental innovation • Development of ‘need to have’ digitals projects and technology • Working on the existing foundation of the company • Follows general procedures and regulations • Slow Change projects • Small and dedicated project-teams, focused on in-house innovation • Limited independency: they are an (internal) supplier of the factory • Focus on strategically important new-style projects or add-ons that will be rolled-out within the existing company architecture Breakthrough innovation • Small dedicated teams focused on innovation • Autonomous operations and decisions • Possibly separate entities • Focused on agile and rapid development and roll-out of ideas in a stand-alone model • These can be grass-root internal initiatives or acquisition of interesting targets 4. Organisation Model
  29. 29. 4. Organisation Model The Factory The Guesthouse The Garage Expand your role…
  30. 30. 5. Team Model Build Your Digital Transformation Team It doesn’t have to be large and costly It needs to be strategically high-priority
  31. 31. Finding the right people 1 2 3 5 4 Find the internal gems Recruit Acqui-hire
  32. 32. Start now. Model your own future. Play on the offense instead of on the defense!
  33. 33. Out Now! • www.digitaltransformationbook.co m • English version available now - Hardcover book - eBook • Dutch version coming early October
  34. 34. The Infinite Loop of Transformation Disruption Modeling Transformation
  35. 35. Thanks ;-) @dadovanpeteghem dado@dearmedia.be +32 474 826 807
  36. 36. • a digital consulting company • founded in 2009, currently we are 6 people • our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, internet of things, ... • We work for large European clients
  37. 37. Digital Transformation @dadovanpeteghem #EMCforum

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