Equipment's avail at cities people have utilized..

1. 1
“A report on Analysis of Medical Equipment’s
presentably”
For Bhubaneswar
In Partial Fulfillment of Requirement for the Award of Degree of
MASTER OF BUSINESS ADMINISTRATION
(Marketing)
Submitted By
Mr. Dushmanta pradhan
ROLL NO. A30401912003
(Batch-2012-14)
Under the guidance of
Mr. Rabindra kumar Das Prof. Ch Siddhart Nanda
Corporate Guide Faculty Guide
BHUBANESWAR

2. Declaration
I do hereby declare that the Project report entitled “A report on analysis of Medical
Equipment‟s presentably” submitted by me in partial fulfillment for the degree of Master of
business Administration under Amity Global Business School, Bhubaneswar is an original piece
of work done by me and has not published elsewhere or submitted for any other degree in full or
part.
Date: 30th
July 2013 Dushmanta pradhan

3. CERTIFICATE
This is to certify that the project entitled, ―A report on analysis of Medical
Equipment‟s presentably” is a bonafide record of interim report carried out by Mr.
DUSHMANTA PRADHAN a student of AMITY GLOBAL BUSINESS SCHOOL,
Bhubaneswar, bearing University Registration Number A30401912003 (Session
2012-2014), has successfully completed his/her Summer Project for
the partial fulfillment of the requirements of the award of the degree of Master of Business
Administration of Amity Global Business School, Bhubaneswar. To the best of my
knowledge and belief, this project is the original effort and contribution which he has worked
sincerely under my guidance in this duration. The summer project report has not been submitted
earlier to this University or to any other University.
Wishing him good luck for a successful career and all future endeavors.
Date:23August,2013 Prof.ChSiddarthNanda
Place: Bhubaneswar

4. Acknowledgement
Firstly, I would like to express my gratitude toward ‘IMRB international’ for giving me the opportunity to work
with them. I would like to thanks the entire staff of IMRB international for their Co-operation during summer
trainingwhichhelpedinthelearningexperiencebeingenjoyableandfruitful.
I shoulder the responsibility to acknowledge the following distinguished personalities who
graciously allowed me to carry out this project work successfully. I am highly indebted to Mr.
Sujeet kr. Gowami , Field manager, Imrb international and Prof. Siddhart Nanda, Amity Global
School faculty guide for providing the opportunity to prepare the project report. I extend my
thanks to all my friends for their moral support and encouragement. Last but not least I thank my
parents and relatives who inspired me always to do the best.
Dushmanta Pradhan

5. Table of Contents
CHAPTER- 1 (An overview of industry concern)
 The medical device and equipment industry
 Promotion of the sector by Government
 The private and foreign investment
 Some of the leading medical device and medical electronic companies
in India
 Role play by major competitors in the Medical Technology Sector
 Drivers for growth of medical technology sector in India
 Key challenge faced by sector
 Recommendations for government to improve sector.
CHAPTER- 2 (Company- profile)
 About the company
 Sector it Research
 Different unit of IMRB international
 Networks of IMRB
 Vision and Mission of the company
 SWOT analysis of the company
 Approaches towards company
CHAPTER -3 (Literature review)
CHAPTER -4 (Research Design & Product Methodology)

6. I. Objective and area of study
II. Methodology
III. Source of data
IV. Data analysis and interpretation
V. Conclusion of the study
VI. Limitation of the study
(Suggestion)
(Bibliography)
(Appendix)
Sample questionnaire

7. CHAPTER- 1
(An overview of industry concern)
 The Medical Devices and Equipment Industry
The Medical Devices and Equipment industry, valued at US$ 2.5 billion contributes only 6% of
India’s US$ 40 billion healthcare sector. Moreover, it is growing at a faster annual rate of 15%
than 10-12% growth seen in the Healthcare sector in its entirety. A rise in the number of
hospitals and the increased requirement for healthcare facilities creates a need for sophisticated
devices and equipment, which can provide accurate treatment to individuals. The Medical
Electronics segment of this industry incorporates control, conversion, sensing, processing,
storage, display, and transfer of information on anatomy and physiology by making use of the
Electronics and Communication Technologies. The Medical Equipment industry is quite wide
with > 14,000 different products types, as per the Global Medical Device Nomenclature
(GMDN). The products range from wound closure pads to stents and IVD machines of medical
devices. Further, it can be reasonably said that Medical Electronics is an area, where Electronics
and Information Communication Technology play a decisive role.
Moreover, significant efforts have been made in the medical technology ecosystem to stimulate
innovation in this space so that the opportunities provided in the Indian market can be capitalized
by the companies working in this domain and the Indian consumer of healthcare services stands
to benefit.
In the past, the sector has significantly brought down the incidence of disease among patients,
families, society as well as improved the country’s health system, significantly. However, in

8. India the penetration of medical devices is low and inadequate due to the barriers that prevent
their usage.
 Promotion of the Sector by the Government
The government is expected to develop a regulatory structure leading to quality products being
developed by manufacturers. However, the current regulatory structure lacks active participation
from the government but with the increase in competition in the sector, this is just a matter of
time. The last few years have seen an increase in domestic manufacturing of medical equipment.
With impetus from Government of India schemes, India is beginning to look forward to being
recognized as a manufacturing destination for sophisticated medical technology.
 The Private and Foreign Investments
International companies in this field are also using India as a manufacturing base by either
setting up facilities of their own or by acquiring domestic manufacturers. Some examples include
3 M's manufacturing plant in Pune, Becton Dickinson's manufacturing facility in Haryana,
Hollister's setting up manufacturing facility in India and Philips Medical Systems' acquisition of
Medtronic’s and Alpha X-Ray Technologies. Medical Technology Parks have been proposed by
the Government of India in addition to the existing parks to encourage domestic manufacturing
of medical equipment.
FDI inflow will spur R&D and manufacturing innovations, in turn increasing the efficiency and
effectiveness of medical electronic products. Advancement of medical electronic product quality
and associated successful diagnostic rates are expected to create a spurt in adoption.

9.  Some of the leading Medical Device and Medical Electronics
Companies Operating in India
1. 3 M 2. India Medtronic
3. Johnson & Johnson 4.BectonDickinson
5. Abbott Vascular 6. Bausch & Lomb
7. Baxter 8. Zimmer India
9. Edwards Life Sciences 10. St. Jude Medical
11. Stryker 12. Boston Scientific
13. BPL Healthcare India 14. Sushrut Surgicals
15. Trivitron Diagnostics 16. Accurex Biomedical
17. Biopore Surgicals 18. Endomed Technologies
19. Forus Health 20. HD Medical Services (India)
21. Eastern Medikit 22. Harsoria health care
23. Nidhi Meditate System 24. GE Healthcare
25. Philips Medical 26. Wipro Technologies
27. HCL Technologies 28. Texas Instruments
 Role Played by Major Competitors in the Medical Technology Sector
Medical Technology companies are undertaking a lot of innovations out of India, both, for the
domestic as well as the overseas markets. A Trans Asia Bio medical has developed in-vitro
diagnostic equipment through its R&D base in Mumbai. The Sushrut Adler Group has developed
an external fixator for the Indian market. Johnson and Johnson have developed a knee implant
suitable for the Indian market as well as a reusable stapler for use in surgeries at price points,
which are amenable to the Indian market. Roche Diagnostics has developed a screening device
for cardio-vascular diseases, which is suitable for use in rural settings. GE Healthcare has
developed a low cost ECG machine and a low cost Ultrasound machine for the Indian market.

10. Philips Healthcare is using its recent acquisitions in India to develop and launch a low cost Catha
Lab for the Indian market.
Drivers for Growth of Medical Technology Sector in India
 Economic growth leading to higher disposable incomes
 Increased Public Spending in Healthcare
 Increased Private Investment in Healthcare
 Increased Penetration of Health Insurance
 Emergence of new models of healthcare delivery
 Public Private Partnership (PPP) route to Innovation
Key Challenges Faced by the Sector
 Low Penetration
 Accessibility
 Affordability
 Awareness
 Nascent Regulatory Environment
 Low Indigenous Manufacturing
 No Distinct Status of the Industry
 Need for Quality Benchmark at par with the Global Standards
 Complex Rules and Guidelines
 High Capital requirement

11. Recommendations for Government to Improve Sector
 Move toward adoption of the Global Harmonization Task Force’s (GHTF) definition and
rules-based classification of medical devices.
 Work towards making legislative amendments to enable comprehensive Medical Device
Regulations.
 Urgent Necessity for resource, funds allocation for training and skill up gradation.
 Evolve medical technology clusters with common facilities for development, calibration,
testing, quality control, waste management etc. hence, creating an ecosystem for the
benefit of SME’s focusing on medical technology.
 Increase public spending in healthcare from 1% of GDP to 3% of GDP to radically alter
the provision of healthcare services.
 Encourage greater collaboration between medical centers and technology universities.
 Increase the quality and enhance consistency of training received by medical and
paramedical staff thereby providing creative resources for leading medical innovation
efforts.
 Include medical technology education within the medical curriculum with assistance
from agencies like NIPER.
 Increases the training for regulatory staff especially at the State Level to ensure consistent
interpretation of regulatory approval processes for which partnership with Industry
associations maybe considered as a practice instead of sporadic efforts.
 Usher further reform in the insurance sector to stimulate health insurance thereby
providing the financial incentives for medical technology innovation.
 Set up a venture investment fund to address the lack of early stage venture capital

12. CHAPTER-2
(Company- profile)

13.  ABOUTTHECOMPANY:
IMRB–“InternationalMarketingResearchBureau” is one of the leading marketing research
organizations not only in India but also throughout the globe. I conduct various types of research
on several types of product and Services. In private sector as well as Govt. of research on several
types’ ofproductandServices. Inprivatesector aswell asgovt. Sector IMRB International has been
offering over 35 years of specialist researchservices to clients in India and overseas on products
and Services covering the entire gamut of business and industry.
It is a marketing research company in South Asia. It was established in1971. IMRB is a part
of the Kantar Group there search consulting division of WPP.
It is associated with a group of international market companies such as the „British Market
ResearchBureau(BMRB)'&'MillwardBrownInternational'.
With over 1200 full time staff, IMRB provides high quality, strategic thinking, execution
conceptualization, and interpretation skills. IMRB International is the only research company in
India that offers such a wide range of research based services to its clients. IMRB International’s
specialized areas includes consumer market research both quantitative and qualitative, industrial
market research, business to business market research, social & rural market research, media
research, retail research, & consumer panels.
IMRB International today, Operates out of its five full service offices in
Mumbai, Delhi, Calcutta, Chennai and Bangalore and is supported by 15 other regional
centers for collection of survey information that literally span the entire country. It is able to
provide the highest quality of professional services to the utmost satisfaction of his clients which
include the small, medium and large scale industries, the government and public sector units,
multinational corporations and international companies that are eyeing the highly
promising Indian market. In India, IMRB International has five full service offices and
fifteen field offices. IMRB research supports 40 of the top 50 brands in the country.

14.  SECTORSIT RESEARCH
IMRB International has been the pioneer in conducting market research exercises for several
sectors. Today, there is hardly any sector that IMRB International hasn't researched. From potato
wafers to PCs, cigarette to cellular phones, alcohol to air conditioners and bubblegum to building
materials just name it and it has researched all these. Agriculture, agro-
products, alcohol,automotive,buildingand construction, consumerdurables,distribution/retail trad
e, household care, IT/Internet, industry and business, media &Entertainment, social & rural and
govt. tobacco, Engineering sector, Education sector, foods, sports goods & accessories, health
care, finance/Banking & Insurance, Energy &
Environment,Telecom, Processed Beverage, cosmetic & Personal care, Kids product,outwears/cl
othing/Footwear/Accessories, Office products & services, (non IT/non Telecom),
Paper products, Machinery, Services, Travel & tourism, Utilities and Infrastructure, FMCG
products and many more.
 DIFFERENT UNITS OF-IMRB INTERNATIONAL:
IMRB International has eightspecialist units:
 Probe Qualitative Research (PQR)
 Social and Rural Research Institute (SRI)
 Media & Panel Group
 CSMM : Partners in Managing Stakeholder Relationships
 BIRD : Research-based Consultancy for B2B and Technology Markets
 E-Technology Group@IMRB
 IMRB ManTech Systems: Software development house
 Abacus Research- Data Processing House of the world.
Probe Qualitative Research (PQR)
Probe Qualitative Research is one of India's leading qualitative research group & has executives
specially trained in India and overseas in qualitative research methods. Drawing on learning from

15. ethnography, psychology and anthropology, PQR has created an array of validated tool-kits for
product innovation, communication and brand development.
Social and Rural Research Institute (SRI)
It specializes in social research and in conducting research on emerging rural markets. It has
staff with special expertise in conducting Knowledge, Attitudes & Practice (KAP), Studies on
health and sanitation, water, environment and other fields, in India as well as internationally.
Media and Panel Group
The media and panel group of IMRB Inter- national is a pioneer in the field of media research in
India. The Group also runs one of the world’s largest household panels, with over 70,000 house-
holds in urban and rural India, chronicling changing consumption habits across the country.
CSMM: Partners in Managing Stakeholder Relationship
It is an independent, specialist unit of IMRB International & the exclusive member of the Walker
Global Network (WGN) for the Indian subcontinent. As a specialist unit of IMRB International,
CSMM provides the widest field coverage with five full service offices and 15field offices in
Delhi, Calcutta, Mumbai, Chennai, Bangalore, Hyderabad, Cochin, Pune, Patna, Ahmedabad,
Guwahati, Bhubaneswar, Lucknow, Indore & Ludhiana. CSMM services clients in India and
neighboring countries (Sri Lanka, Bangladesh, Pakistan and Nepal) & this diverse network has
made CSMM the leading provider of stakeholder products and services in South Asia. In
addition through its associates, AMRB, headquarters in Dubai & operating throughout the
Middle East and North Africa, provides Walker proprietor Tools throughout the region.
BIRD: Research-based Consultancy for B2B and Technology markets
It is a Research based consultancy arm – B2B and technology markets. Operating out of
four locations in India, viz., Mumbai, New Delhi, Bangalore & Chennai, BIRD has been
advising clients from India and across the globe since the last 35 years.

16. E-Tech Group @ IMRB
As technology evolves and creates new opportunities; barriers to progress continue to arise.
Some problems are technical, economic or policy-related, while the hardest combine all three
aspects in any country. It is the continuous link with the industry and constant monitoring that
has given us capabilities of understanding the movement of technologies markets. The
eTechnGroup@IMRB constantly monitors technology trends in IT, Internet, Telecom and
Convergence Space helping Indian and International companies alike. It also has a partnership
with Yankee Group USA to representing the Indian market.
IMRB Mind Tech Systems - Software development House
A client servicing oriented specialized software unit of Media & Panel, Mumbai facilitating
solutions to critical business questions. Mind Tech Systems has been providing business
solutions since 2000 and has thus acquired an extensive expertise in Market Research
applications. Having based ourselves on the features demanded by large no. of companies, we
have created innovative, user-friendly applications. Our solutions help clients to convert
marketing research knowledge into actions.
 NETWORKS OF IMRB INTRNATIONAL
IMRB International is a division of Hindustan Thompson Associates (HTA) in India.
IMRB is part of the Kantar Group, the information, insight and consultancy wing of the WPP
Group.
WPP is one of the world's largest communications services groups, employing 110,
000 people in own and associate companies, working in over 2,000 offices in 106 countries.WPP
comprises leading companies in:
 Advertising
 Media Investment Management
 Information, Insight & Consultancy
 Public Relations and Public Affairs
 Branding & Identity

17.  Healthcare Communications
 Direct, Promotion & Relationship Marketing
 Specialist Communications
Within WPP, clients have access to companies of all the necessary marketing and
communications skills. This offers clients a comprehensive and, when appropriate, integrated
range of communications services.
OTHERASSOCIATES:
IMRB International has acted as a catalyst in the development of market research infrastructure
in neighboring countries. We work with associate companies in Sri Lanka (LankaMarket
Research Bureau) and in the Middle East (Arab Market Research Bureau), and through affiliates
in Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Egypt, Tunisia, Nepal,
Pakistan, Bangladesh and Myanmar.
 VISION & MISION OF IMRB INTERNATIONAL
Like every organization IMRB has its own vision & mission. Some of these are as follows:
VISION
 To stand in first position among all the research organization which it has achieved for
last 2years.
 Appreciated by the general public and its client.
 To set a target for all other research organization.
 Targeted by talented people.
MISSION
 Provide better service to its clients.
 Innovative research strategy.
 Empowered potential employee.
 Time as well as cost efficiency.

18.  SWOT ANALYSIS OF THE COMPANY:
STRENGTHS
 It provides perfect data as per the clients’ requirement.
 It adopts innovative research ideas always.
 It trains it enumerator in appropriate manner.
 It is much more reliable than others as per success of companies.
 Lastly it gives clients satisfaction.
WEAKNESS
 Some enumerators cannot bring perfect data up to the
requirement. So it needs to be checked.
 Most of the time respondents didn’t want to give time due to the length of the
questionnaires.
 Again most of the respondents don’t want to give all the response and the
fact things about them.
OPPORTUNITY
 Company can conducts more research by uninterrupted services and good coverage.
 It can be more lovable by the clients by giving more appropriate data.
 Now-a-days every company interested for the research.
THREAT
Threat from biasness while collecting the data for research like respondents gave us partially
wrong data as they thought that we were from income tax department.

19.  APPROACHESTOWARDSCOMPANY:
I did my study under IMRB International. My ultimate job was, to know the figure and
presentably of equipment’s in major cities; i.e. how many of them are keep equipment’s and
use them. Every day I have to visit one hospital to collect the data and try to know what they
provide to us. To collecting the data we have to give brief information about the research to
the respondents. Every day we collected the data and submitted these to the company.
According to the study and quota allocated we had move different places. Many at a time we
felt lots of problem but apart from that we put our best to make this study an effective one.
There was also some important role of the team leaders who guided us in each and every
stage of the study. We always contact them whenever we face any problem in collecting the
data.

20. CHAPTER -3
(Literature Review)

21. In 2007 the World Health Organization (WHO), in collaboration with the Government of the
Netherlands, launched the Priority Medical Devices (PMD) project to determine whether medical
devices currently on the market were meeting the needs of health care providers and end-users
throughout the world and if not, to propose research to identify—and action to remedy—
inadequacies or shortcomings. The aim of the project was to bring medical devices to the
attention of policy makers and to help guide both industry and government on public health
spending.The main objective of the Priority Medical Devices project was to identify gaps in the
availability of preventive, diagnostic, therapeutic and assistive medical devices on the market.
Mapping of gaps in the supply of medical devices constitutes a priority for governments and key
stakeholders because of the need to treat disease or disability. In addition, the project assessed
potential barriers to innovation as well as generated a research agenda and action plan.
The methodology used, took into account of the following key items:
 present burden of disease and disability and the associated clinical guidelines;
 potential future burden of disease and of disability, given the changing demography in many
countries;
 cross cutting issues like training design, context, regulatory framework; and
 Drivers and barriers to innovation and research.
Outcomes
A generic methodology to know the availability of preventive, diagnostic, therapeutic and
assistive medical devices. These gaps include medical devices that are or may be:
a. currently not available;
b. if available, not necessarily used worldwide;
c. if used, not to the extent that is desirable; or
d. That may be inappropriate for the context in which they are used.
 Identification of the main barriers to innovation and diffusion of medical devices and where
possible, suggestion of solutions to either reduce or overcome these.
 A proposed research agenda
 The promotion of medical devices as important tools for improving health care.This first phase
of the AMT project points to the next steps in a continuous process of developing tools for
assessing the availability, accessibility and appropriateness of medical devices

22. CHAPTER -4
(Research Design & Product
Methodology)

23. Objective & area of study
 To analyze the availability of Medical equipment’s such as X-ray, Ultrasound, and
ECG machine in Hospitals, Clinics & Diagnostic center in Puri.
 To know the product brand
 To know the product model
To make my project a complete one and an efficient one I have obtained some sampling
techniques for the completion of research work. The sampling technique of random sampling
followed by purposive sampling is applied for the research work.
 To maintain database which would contains hospital/diagnostic/clinic profile like
name, address, contact no.
 The respondents name who present in the time of interview.
In marketing research no two list are exactly identical, but there is a single procedure that can be
followed in all investigation. However, the general procedure followed now days is applicable to
most projects. Some of the step are inter related, some overlap & some are unnecessary in
most project. The steps in marketing research process are:
1. Research problem identification.
2. Defining research problem.
3. Identification of variables.
4. Development of hypothesis.
5. Designing the research instrument.
6. Conducting research study.
7. Organize & analyze the data.
8. Research problem solution.
9. Present and Use Market Research Findings.

24. The first basic step was to define the Marketing problem in specific term. This include shortest
of medical equipment in cities. Also difficult to know what type of disease and how deeper
affect. The next step show the exact problem extorted during the research work. Then another
step had shown key point of that particular disease. To routed out the solution of that problem for
providing best treatment to patient.
A. Research design
This is based on customer research design is the arrangement of connection and analysis
of data in manner that aim to combine relevance to the research
purpose with economy in procedure. The research design specifies the
method of data collection & data analysis. The design of research happens to be in
respect of: -
1) What is the study about?
2) Where will the study is carried out?
3) What will be the sample size?
The study is planned carefully with respect to source of information
be consult anted &collected. The entire question is related to the topic. Size of
sample is 42. So cluster sampling followed by random sampling and purposive
sampling where all 42 sampling is done by purposive sampling according to the
quota control. A well designed procedure was prepared to carry the research in
a smooth manner .Several steps of the research procedure are described under
following headings.
 Sampling
 Listing
 Quota control
 Face to face interview

25. SAMPLING
Sampling is an important part of the business research process. It is the part of the
total population. Although it is a subset, and representative of the total population, we have
selected this because it is ideal for research in terms of cost, convince and time. The process of
taking the sample from a total or whole population by using several
sampling technique is called as Sampling.
.
LISTING
Listingis the process where the entire selected sample are listed or noted. To make a list of those
criteria according to this we had gone to the name of the hospital/diagnostic/clinic
centers. There to whom we meet at the First time noted the name of respondents in that
during the interview. But for that we have to take into consideration at least one specialization
should be of the respective respondent. We had to consider those hospital/diagnostic/clinic
centers that must have at least one medical equipment (ECG, X-RAY, ULTRASOUND etc.)
Up-to the grid listing we had collected certain data about them and their employee etc.
In the Grid listing; we had collected the data regarding the specialization/doctor
of those hospital/diagnostic center/clinics. Such as; name, educational
qualification, field, experience etc.
WHY LISTING WAS NECESSARY FOR US?
Listing is necessary for us due to certain reason. Such as;
1. To know about the objective.
2. To know the other related data which is necessary for records
QUOTA CONTROL
Quota is something that has assigned before the research programmed to take that
compulsory in the sampling process to meet the requirement of the research. Quota is one type
of judgment sampling. So we had to select the cluster according to the quota control. The quota
assigned for different types of medical equipment use by users are as follows;
Hospital
1. Orthopedics

26. 2. General care
3. Mother care
Clinic
1. General care
2. Mother and child
Diagnostic centers
1. Basic Imaging (ECG and ultrasound)
2. Basic Radiology (x-ray)
3. Basic imaging and radiology ( ECG, ultrasound and x-ray)
INTERVIEW PRCEDURE
By considering these quotas we find the require respondents. We adopt purposive
sampling methods for this study. This is discussed as follows;
P U R P O S I V E S A M P L I N G :
It is type of sampling method, in which all the eligible respondents are selected
from the respective area without follow any random method and right hand rule. In
other words; in this we can select any hospital/diagnostic centers/clinics according to our
requirement from that area. The purposive sampling was adopted in order to save the cost, time
and ultimately to fulfill the required quotas. For the interview a sophisticated
questionnaire was prepared which was somehow a lengthy one. It was asked to
respondents very carefully and cordially. All the response was very important for this study
and every response was noted down. Most of the time we faced lots of problem but we
take all of those as an experience and try to make a cordial relationship with the respondents
through which we can get our required data or responses.
B. SOURCES OF DATA OR DATA COLLECTION METHOD:
For the completion of this project I have taken only the help of the primary data.

27. PRIMARY DATA:-
For the selection of primary data I have obtained the sampling techniques and the
perceptionand response of each sample unit is included. We obtained the data through d
irect communication with respondents in one form and through personal interviews.
There are several method of collecting primary data, particularly in survey and
descriptive research. In every research and study it is very much important
and essential to collect primary data. For that I visited some of the places as
allotted to me. Collecting data is somehow difficult but I put my best to collect
the require data from the respondents. For that I had given all the information about this
study, like - why these data are collected? What we will do with this data?
What is their benefit? And so on. Very carefully I collect the data from the
respondents. In this study we had to follow-up certain guide lines to overcome the
wrong and unnecessary data.
D. (Data analysis and Interpretation)
1. What is the total number of machine available?
Total number of machine 27
2. What are the numbers of machine used in respective places?
Hospital Clinic Diagnostic center
10 5 12

28. INTERPRETATION:
THERE are almost same equipment’s available in hospital and diagnostic center 39 and 38
percent. Rest 23 percent is available in clinic.
3. What is the number of presentably on different prospective in hospital?
X ray Ultrasound ECG
4 4 2
39%
23%
38%
Hospital Clinic Diagnostic cenrer

29. INTERPRETATION:
In hospital the number of equipment’s X-ray & Ultrasound are same 40 percent and ECG has
20 percent.
4. What is the number of presentably on different prospective in clinic center?
X ray Ultrasound ECG
3 2 0
40%
40%
20%
X Ray Ultrasound ECG

30. INTERPRETATION:
In clinic center X-ray and Ultrasound have almost same number of equipment’s used 41 & 42
percent respectively. ECG has only 17 percent of equipment’s used.
5. What is the number of presentably on different prospective in diagnostic center?
X ray Ultrasound ECG
5 5 2
41%
42%
17%
X ray Ultrasound ECG

31. INTERPRETATION:
In diagnostic center, X-ray and Ultrasound have almost same number of equipment’s used 41 &
42 percent respectively. ECG has only 17 percent of equipment’s used.
6. Which are brand more prefer in X ray?
GE Phillips Siemens Allengers Other
3 0 2 0 0
41%
42%
17%
X ray Ultrasound ECG

32. INTERPRETATION:
GE and Other Brand are mostly used in X-ray.
7. Which are model more prefer in X ray?
60mA 100mA 300mA 500mA 800mA
2 3 0 0 0
50%
0%
50%
0% 0%
GE Phillips Siemens Allengers Other
40%
60%
0% 0% 0%
60mA 100mA 300mA 500mA 800mA

33. INTERPRETATION:
60mA model is used 40% in X-ray and rest 60% of 100mA.
8. Which are brand more prefer in Ultrasound?
GE Phillips Siemens Allengers Other
2 2 1
9. Which are brand more prefer in ECG?
GE Phillips Siemens Allengers Other
2 0 1 0 0
50%
0%
50%
0% 0%
GE Phillips Siemens Allengers Other

34. INTERPRETATION:
More Brand used in ECG are GE & Siemens.
10. Can you please specify the type of ownership?
Government 3
Charitable Trust 0
Private Hospital 10
Public private Partnership 0
Corporate group 0
50%
0%
50%
0% 0%
GE Phillips Siemens Allengers Other

35. INTERPRETATION:
77 percent hospital is under Private Undertaking and 23 percent Organization is under
Government.
23%
0%
77%
0% 0%
Government Charitable Trust
Private Hospital Public private Partnership
Corporate group

36. E. Conclusion of the study
In the above parameter conclude that:
1. The most of the equipment’s are older one.
2. The most of the organization cannot use latest technology.
3. The buying of all equipment’s in last five years.
4. CT Scan & MRI aren’t available in small cities. Therefore problem is facing by cities
people.
F. LIMITATIONS OF THE STUDY:
The exploratory nature of this study results in several limitations that future studies can
address.
1. Most of the respondents were not aware about the valuable information regarding the
equipment’s availability
2. Some of the respondents were hesitating to share their information with us
3. Most of the people thought by giving this information they may be faced the
Income Tax. At some time the respondents were giving inappropriate data by
thinking that we were there for rectifying the voter identity.
4. Biased information from respondents

37. (Suggestions)
1. They must provide identity card for proper identification.
2. Before going to field, interviewer should be confirming there dress code
3. Must provide proper address of respondents.
4. Another branch opens in different cities.
5. Added more people for survey.

38. (Bibliography)
1. www.slideshare.net
2. http://www.hospicaresystem.co.in
3. https://www.google.co.in/
4. http://www.imrbint.com/
5. http://en.wikipedia.org/wiki/IMRB_International
6. www.wppindia.in/wpp/companies/imrb-international
7. http://www.scribd.com/
8. www.who.int

39. (Appendix)
This study is based on research which was done to know the awareness and usage of medical
equipment toward the patients. Mainly this study was focus in cities hospital, clinic and
diagnostic center.

40. SAMPLE QUESTIONNAIRE
SECTION 1-INFRASTECTURE
JN:58565 PROJECT AMT Qnr Sl No.
BIRD CHENNAI HOSPITAL- MAIN QUESTIONNAIRE
NAME OF THE
HOSPITAL
ADDRESS
CITY/TOWN
PHONE NUMBER
WEBSITE
1. Please mention the year of establishment of this hospital____________
2. Can you please specify the number of beds in the hospital?___________
3. Can you please specify the type of ownership of this hospital?
Government 01
Charitable trust/missionary 02
Private single docter owned 03
Private multiple doctor owned 04
Public private partnership 05

41. Non-medical owned 06
Corporate group 07 Terminate
4. What are the various specialists present in this hospital? [MULTIPLE CODING
POSSIBLE]
Specialty Specialty
Anesthesia 01 Neurology 08
Cardiology 02 Neuro Surgery 09
General Surgery 03 Orthopedics 10
GI Surgery 04 Pediatrics 11
Ctvs Surgery 05 Pediatrics Surgery 12
Intensive Care
Medicine
06 Plastic & Cosmetic
Surgery
13
Medical Oncology 07 Radiation Oncology 14
SECTION 4-DIAGNOSTICS
5. How many equipment’s are installed in this hospital facility?
Radiology & imaging No of
equipment’s
X- Ray
Fluoroscopy
Ultrasound
Echocardiography
ECG

42. TMT/stress ECG
CT scan
MRI
PET CT/MR
Mammography
Bone Densitometer
Gamma camera
X-RAY AND FLUOROSCOPY INFRASTRUCTURE
10 How many X-ray equipment’s are installed in this hospital facility are of the following
type[SHOW CARD]
Fixed Analog Fixed Digital Mobile Analog Mobile Digital Fluoroscopy
11 Can you tell me the brand(s) of each equipment?
Items 1st 2nd
3rd
4th
5th
6th
Brand GE 01 01 01 01 01 01
Phillips 02 02 02 02 02 02
Siemens 03 03 03 03 03 03
Allengers 04 04 04 04 04 04
Other 05 05 05 05 05 05

43. ULTRASOUND INFRASTRUCTURE
12 How many Ultrasound equipment’s are installed in this hospital facility are of the
following type[SHOW CARD]
Portable B & W Color Doppler Echo Cardio
13. Can you tell me the brand(s) of each equipment?
Items 1st 2nd 3rd 4th 5th 6th
Brand GE 01 01 01 01 01 01
Phillips 02 02 02 02 02 02
Siemens 03 03 03 03 03 03
Allengers 04 04 04 04 04 04
Other 05 05 05 05 05 05
ECG INFRASTRUCTURE
14. How many ECG equipment’s are installed in this hospital facility?
Number of
Machine
15. Can you tell me the brand(s) of each equipment?
Items 1st 2nd 3rd 4th 5th 6th
Brand GE 01 01 01 01 01 01
Phillips 02 02 02 02 02 02
Siemens 03 03 03 03 03 03
Allengers 04 04 04 04 04 04

44. Other 05 05 05 05 05 05
CT Scan Infrastructure
1. How many ECG equipment’s are installed in this hospital facility?
Number of
Machine
2. Can you tell me the brand(s) of each equipment?
Items 1st 2nd
Brand GE 01 01
Phillips 02 02
Siemens 03 03
Allengers 04 04
Other 05 05
MRI Infrastructure
3. How many ECG equipment’s are installed in this hospital facility?
Number of
Machine
4. Can you tell me the brand(s) of each equipment?
Items 1st 2nd
Brand GE 01 01

45. Phillips 02 02
Siemens 03 03
Allengers 04 04
Other 05 05