Brandstorming offers sales training programs on LinkedIn, Facebook Graph Search, and Google for clients interested in boosting the effectiveness of their sales force. We've trained over 5,000 individuals on using social platforms, and have created an effective program to change the habits of your salesforce. Our basic program works with a few salespeople an hour a week on their live prospects, than compiles that learning into a video library for the rest of your sales force. For more information, contact Jim Durbin at Brandstorming at 469-619-3440 or jim@brandstorming.com

1. Social Sales Training
LinkedIn Profiles And
Prospect Research
Saturday, November 2, 13

2. Engagement Outline
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Social Sales Kickoff
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Demonstration of how pre-sales funnel intelligence impacts individual goals and metrics
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Basics on internet research including Google, Facebook, and LinkedIn
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Presentation on power of Social Sales, including in-depth LinkedIn Training
Surveys distributed to identify salespeople most likely to get training
Live Monthly Sales Training
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GotoMeeting session recorded for manager review
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Weekly sessions working with selected salespeople on calls, meetings, and presentations
Pre- and Post session work delivered including lists, research, and design.
Video Library Compilation
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Sessions distilled into 2 minute how-to videos for the rest of sales force
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Library keeps knowledge in-house to train new salespeople, reinforce habits
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Saturday, November 2, 13

3. Engagement Overview
Stage
Activity
Timeline
Output
Requirements Gathering
Session
Session: Survey/Discussion
to identify challenges,
opportunities, roadblocks,
processes, executive
expectations
2 days
Preliminary findings
document
List of Business Needs
Roadblock identification
Social Recruiting
Workshop:
Present LinkedIn Profile
Training
Identify salespeople to be
trained
90 minutes
Presentation and Program
Description
Social Sales Training:
Weekly sessions working on
prospect lists, call lists, and
meetings preparation.
1 hour per salesperson
Goal Setting
Internal Kick-off session
onsite
Monthly Training
Online (GoToMeeting)
Candidate Selection
Updated prospect files
Proposal design and script
preparation
Metrics on improvement over
baseline
Video Library
Saturday, November 2, 13
Training videos:
Weekly additions
Brandstorming creates short
2-3 minute videos on
techniques taught during
sessions
Baseline learning library
Technical deliverables
Habit formation

4. Deliverables
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Survey and Kickoff
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Social profile recommendations
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Analysis of current salesforce capabilities
LinkedIn Profile Training
Monthly Training
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Packet on prospect research
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Robust call list additions (phone, email, profile research)
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•
Social Profile Adjustments
Sales and Social marketing training as needed.
Video Library
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3-4 micro videos teaching internet techniques on prospect research
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PDF’s of training documents as needed on Facebook, LinkedIn, and Google Research
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Saturday, November 2, 13